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El. knyga: Business for Sustainability, Volume II: Contextual Evolution and Elucidation

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This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces and phenomena. Major global developments are inexorably being led by a sustainability agenda, which, in itself constitutes an integral part of business evolution. And as context shapes content, shifts in society have gradually given rise to new regulations, new types of markets, environmental-excellence criteria for businesses, new economic standards, and a wide range of green technologies.

Reflecting the purpose of the series, both volumes offer a cross-section of multi-disciplinary perspectives within business studies. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models. Volume 2 explores, more contextually, how business and social sustainability constitute indivisible and inextricable components of the same nexus. Taken together, they offer an original perspective on how businesses can help achieve the SDG goals and targets.


Chapter 1: Delineating Business for Sustainability: Contextual Evolution
and Elucidation.- Chapter 2: Industry 5.0 Adoption among Heavy Machinery
Producers: The Potential of Artificial Intelligence in Social Sustainability
Facilitation.- Chapter 3: Sustainable Tourism within the boundaries of
Carrying Capacity & Tourism Satellite Account.- Chapter 4: Sliding or falling
downhill? A critical assessment of alpine skiing resorts snow  reliability
and technological adaptive business strategies in the Italian
Appennines.- Chapter 5: The Impact of COVID-19 on Sustainability and CSR
activities: An empirical study across nine sectors.- Chapter 6: To share or
not: Drivers and barriers of sustainable peer-to-peer food sharing platform
adoption.- Chapter 7: Air Passengers Rights and Business
Sustainability.- Chapter 8: A new era for the Olympic Games following a
Sustainability path: The case of Milan-Cortina2026.- Chapter 9: The role of
the leader for the success of businesses with social and environmental
impact: The Peruvian case.- Chapter 10: Towards a Sustainable Food Industry
in Asian countries: The FOODI project.- Chapter 11: Individuals willingness
to become a Prosumer of Green Energy: an Explorative Study and Research
Agenda.- Chapter 12: Adaptation of the Doughnut Economics Model to a rural
community in Germany.- Chapter 13: The Fourth Pillar of Strategic
Sustainability - Online Life: Responsible Leadership, Uncertainty Avoidance,
and Online Dating Platforms.
Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, the Editor-in-Chief of the EuroMed Journal of Business, and President of the EuroMed Academy of Business.





Alkis Thrassou is Professor and Director of Gnosis Mediterranean Institute for Management Science at the University of Nicosia, Cyprus.





Leonidas Efthymiou is Assistant Professor in the School of Business, at the University of Nicosia, Cyprus.





Yaakov Weber is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel, and President of the EuroMed Academy of Business.





S. M. Riad Shams is Senior Lecturer at the Newcastle Business School, Northumbria University, UK, and the founding editor of the International Journal of Big Data Management.





Evangelos Tsoukatos teaches Management at the University of Applied Sciences, Greece, and is Associate Editor of the EuroMed Journal of Business (EMJB).