Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
List of illustrations viii Notes on contributors x Introduction 1(14) Part I Theories and histories Paths to Mass Consumption: Britain and the USA Since1945 15(19) Frank Mort Framing Advertising: Cultural Analysis and The Incrimination of Visual Texts 34(17) Mica Nava Consumer Culture and The Politics of Need 51(13) Don Slater The Benetton-Toscani Effects: Testing The Limits of Conventional Advertising 64(23) Pasi Falk Part II The advertising industry: transitions, processes and reflexivity Investments in the Imaginary Consumer: Conjectures Regarding Power, Knowledge 87(16) Celia Lury Alan Warde Advertising Executives as modern Men: Masculinity and The UK Advertising Industry in The 1980s 103(17) Sean Nixon Capitals Cultural Study: Marketing Popular Ethnography of Us Latino Culture 120(19) Roberta J. Astroff Part III Case Studies: campaigns and products Image Politics: Negative Advertising Strategies and The Election Audience 139(18) Stephen Kline Keeping Mrs Dawson Busy: Safe Sex, Gender and Pleasure in Condom Advertising Since 1970 157(21) Paul Jobling Transnational Publishing: The Case of Elle Decoration 178(13) Barbara Usherwood Addressing The Public: Television, Consumption and the Family in Austria in the 1950s and 1960s 191(16) Monika Bernold Andrea Ellmeier Part IV Textual Strategies Resort to Nostalgia: Mountains, Memories and Myths of Time 207(17) Andrew Wernick Listen to Britain: Music, Advertising and Postmodern culture 224(15) Andrew Blake Advertising and The Modulation of Narcissism: The Case of Adultery 239(18) Iain MacRury Part V Readers as producers of meaning Leaky Boundaries; Intertextuality and Young Adult Experiences of Advertising 257(19) Stephanie ODonohoe Cynicism and Ambiguity: British Corporate Responsibility Advertisements and Their Readers in The 1990s 276(15) Kim Christian Schroder (AD)Dressing The Dyke: Lesbian Looks and Lesbians Looking 291(20) Reina Lewis Katrina Rolley Part VI Consumption and identity `Power Dressing and The Construction of The Career Woman 311(13) Joanne Entwistle Consumption and identity Before Going to College, 1970--93 324(16) Michael Smee When The Meaning is Not a Message: A Critique of the Consumption as Communication Thesis 340(12) Colin Campbell Index 352
Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
