This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers known as word of mouth (WOM) and emerging social media.This...Daugiau...
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psycholo...Daugiau...
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psycholo...Daugiau...
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and...Daugiau...
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and...Daugiau...
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers known as word of mouth (WOM) and emerging social media. Whereas WO...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card?Psychological Foundations of Marketing considers the impact of psycholo...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
Would people de-friend 10 of their Facebook friends for a free Burger King Whopper? To explore this and a variety of other current phenomena, one could do worse than consulting Kimmels (marketing, ESCP Europe) latest work. In it he explores a number...Daugiau...
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ev...Daugiau...
(Išleidimo metai: 03-Jun-2010, Hardback, Leidėjas: Oxford University Press, ISBN-13: 9780199556502)
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ev...Daugiau...
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the...Daugiau...
(Išleidimo metai: 17-Nov-2005, Hardback, Leidėjas: Oxford University Press, ISBN-13: 9780199276943)
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing co...Daugiau...
Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communicati...Daugiau...
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct...Daugiau...
Kimmel (ESCP-EAP, European School of Management) examines the phenomenon of rumor as viewed from the behavioral sciences, marketing, and communication fields. He offers a framework for preventing and neutralizing marketplace rumors, and for managing...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations wh...Daugiau...
This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations wh...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
With the primary objective of raising ethical sensibility, this volume details the ethical problems and dilemmas faced by applied social science researchers. Issues such as the use of deception, the participants right to privacy and informed consent...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
With the primary objective of raising ethical sensibility, this volume details the ethical problems and dilemmas faced by applied social science researchers. Issues such as the use of deception, the participant's right to privacy and informed co...Daugiau...
