(Išleidimo metai: 30-Jun-2023, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000909197)
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via v...Daugiau...
(Išleidimo metai: 30-Jun-2023, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000909135)
This book examines the 2020 campaign and election in the United States of America from the perspective of political marketing, always intrinsic to democratic elections. Whether focused on the development of campaign strategy, its implementation via v...Daugiau...
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Resea...Daugiau...
(Išleidimo metai: 17-Dec-2020, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000257946)
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and p...Daugiau...
(Išleidimo metai: 17-Dec-2020, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000257885)
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and p...Daugiau...
Understanding how creative interventions can help develop social connectivity and resilience for older people is vital in developing a holistic cross-sector approach towards ageing well. Academics with a wide range of expertise critically reflect on...Daugiau...
Understanding how creative interventions can help develop social connectivity and resilience for older people is vital in developing a holistic cross-sector approach towards ageing well. Academics with a wide range of expertise critically reflect on...Daugiau...
(Išleidimo metai: 08-Oct-2018, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781351105507)
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the...Daugiau...
(Išleidimo metai: 08-Oct-2018, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781351105514)
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the...Daugiau...
Dale W. Cannon, Kieran Cashell, Ronald L. Hall, Bruce Haddox, Edward St. Clair, Dale W. Cannon, Ronald L. Hall, James W. Stines, Elizabeth Newman, R. Melvin Keiser...
Modernity has radically challenged the assumptions that guide our ordinary lives as persons, in ways we are not normally aware. We live our concrete lives taking for granted that personal decisions, desires, relationships, actions, aspirations, value...Daugiau...
Dale W. Cannon, Kieran Cashell, Ronald L. Hall, Bruce Haddox, Edward St. Clair, Dale W. Cannon, Ronald L. Hall, James W. Stines, Elizabeth Newman, R. Melvin Keiser...
Modernity has radically challenged the assumptions that guide our ordinary lives as persons, in ways we are not normally aware. We live our concrete lives taking for granted that personal decisions, desires, relationships, actions, aspirations, value...Daugiau...
(Išleidimo metai: 06-May-2016, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781136691898)
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts in...Daugiau...
(Išleidimo metai: 06-May-2016, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781136691881)
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts in...Daugiau...
(Išleidimo metai: 08-Jan-2016, PDF+DRM, Leidėjas: University of Toronto Press, ISBN-13: 9781442669734)
In 2008, Barack Obamas presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that politi...Daugiau...
(Išleidimo metai: 08-Jan-2016, EPUB+DRM, Leidėjas: University of Toronto Press, ISBN-13: 9781442669741)
In 2008, Barack Obamas presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that politi...Daugiau...
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
(Išleidimo metai: 28-Jan-2015, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317462590)
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketings role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science,...Daugiau...
Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
(Išleidimo metai: 28-Jan-2015, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317462583)
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketings role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science,...Daugiau...
(Išleidimo metai: 11-Jun-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317981329)
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explor...Daugiau...
