Jeanne M. Persuit, Amanda G. McKendree, Christina L. McDowell Marinchak, Daniel Assmus, Jill K. Burk, Vernon E. Cronen, Kelli Lynn Fellows, Kees van het Hof, Paul A. Lucas, Christina L. McDowell Marinchak...
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication:...Daugiau...
Jeanne M. Persuit, Amanda G. McKendree, Christina L. McDowell Marinchak, Daniel Assmus, Jill K. Burk, Vernon E. Cronen, Kelli Lynn Fellows, Kees van het Hof, Paul A. Lucas, Christina L. McDowell Marinchak...
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication:...Daugiau...