This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process. This cutting-edge text br...Daugiau...
As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now recogni...Daugiau...
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures r...Daugiau...
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures r...Daugiau...
Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explo...Daugiau...
The City has long been the main generator of Londons wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book...Daugiau...
As Doctor Who approaches its fiftieth anniversary recent series have taken the show to new heights in terms of popular appeal and critical acclaim.The Doctor and his TARDIS-driven adventures, along with companions and iconic monsters, are now reco...Daugiau...
Rather than a history, this anthology was assembled to present major paths in critical commentary on advertising. The earliest selections include writings by Michel de Montaigne (1610), Joseph Addison (1710), Samuel Johnson (1811), and H.G. Wells (19...Daugiau...
The City has long been the main generator of Londons wealth and, needless to say, the impact of the Economic Crisis in the recent years on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book...Daugiau...
Drawing upon historical, cultural, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that have or will be hosting the event, it explo...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research the...Daugiau...
Ši knyga nebeleidžiama, tačiau mes Jums pranešime naudoto egzemplioriaus kainą
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research the...Daugiau...
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain MacRurys Advertising offers the means to explore and evaluate this transition w...Daugiau...
Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. Iain MacRurys Advertising offers the means to explore and evaluate this transition w...Daugiau...