(Išleidimo metai: 12-Sep-2024, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786308504)
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing wi...Daugiau...
(Išleidimo metai: 10-May-2019, Hardback, Leidėjas: ISTE Ltd and John Wiley & Sons Inc, ISBN-13: 9781786303721)
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great op...Daugiau...
