Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forg...Daugiau...
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape.It empowers readers with the skills to use CRM to forg...Daugiau...
Vocational education and training (VET) are major stepping stones in the development journey of any nation. A carefully structured and implemented VET system ensures skill development and equips the existing and prospective workforce with the nece...Daugiau...
(Išleidimo metai: 16-Jan-2025, Paperback / softback, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781394310548)
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thoug...Daugiau...
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on...Daugiau...
Preeti Shroff-Mehta, Jagdish.N Sheth, John Garrison, Shailendra Raj Mehta
(Išleidimo metai: 26-Aug-2024, Hardback, Leidėjas: Routledge India, ISBN-13: 9781032160870)
This handbook maps and analyses cross-sector (public-corporate-social-community-faith) governance theories, models and practices as they are evolving in a digital world. It studies human, cultural, societal, institutional interactions, and challenge...Daugiau...
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictat...Daugiau...
Pricing is frequently used as a key strategic lever for management to increase profitability. However, price can also be used as a lever for societal good. This book demonstrates how effective use of price can help reduce carbon emissions, accelerat...Daugiau...
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the accelerated pace of digitization and unprecedented rise in customer expectations post-pande...Daugiau...
