Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on different aspects of consumer vulnerab...Daugiau...
This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-Performance Computing, Smart Devices, and Networks (CHSN 2022). This book highlights high-quality research articles in machine learning, computer visi...Daugiau...
Review of Marketing Research pushes the boundaries of marketingbroadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution...Daugiau...
This book comprises the proceedings of the 3rd International Conference on Computer Vision, High-Performance Computing, Smart Devices, and Networks (CHSN 2022). This book highlights high-quality research articles in machine learning, computer visi...Daugiau...
This book provides eight chapters on the use of measurement in marketing. Marketing and other researchers from North America, Australia, and Europe address measurement issues and methodological approaches, including the philosophical foundation f...Daugiau...
For undergraduate and graduate course in operations management. A practical, easy-to-read text with a managerial approach tooperations management Operations Management: Processes and Supply Chains provides studentswit...Daugiau...
For courses in money and banking, or general economics. A unified framework for understanding financial markets The Economics of Money, Banking and Financial Markets bringsa fresh perspective to todays major questions surroun...Daugiau...
A practical, easy-to-read text with a managerial approach to operations management Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues, using...Daugiau...
This volume offers 11 essays by business, marketing, and management specialists from Europe, Asia, and the US, who discuss marketing accountability for marketing and non-marketing outcomes. They address measures of firm performance, including the...Daugiau...
A practical, easy-to-read text with a managerial approach to operations management Operations Management: Processes and Supply Chains provides students with a comprehensive framework for addressing operational process and supply chain issues, using...Daugiau...
