The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey...Daugiau...
(Išleidimo metai: 30-Sep-2025, Hardback, Leidėjas: Cambridge University Press, ISBN-13: 9781009605557)
An incisive and multi-disciplinary analysis of the Indian political economy by foregrounding the relationship between corporations and Hindutva under neoliberalism. The essays are theoretically informed by scholarship on fascism, focusing on Hindutv...Daugiau...
This book will provide an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the...Daugiau...
(Išleidimo metai: 10-Nov-2022, Hardback, Leidėjas: Cambridge University Press, ISBN-13: 9781009193412)
This volume studies accounts of organizations in India that resist the contemporary capitalist order and attempts to imagine alternatives. It provides a series of critical insights on the nature of the political, economic, environmental and social c...Daugiau...
The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it...Daugiau...
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey...Daugiau...
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The worlds leading scholars and rising stars collaborate here to provide a survey...Daugiau...
