(Išleidimo metai: 15-Sep-2014, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317659860)
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and pr...Daugiau...
(Išleidimo metai: 15-Sep-2014, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781317659853)
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and pr...Daugiau...
Serija: Routledge Library Editions: International Business
(Išleidimo metai: 04-Jan-2013, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781135133665)
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relat...Daugiau...
Serija: Routledge Library Editions: International Business
(Išleidimo metai: 04-Jan-2013, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781135133658)
Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relat...Daugiau...
