This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation This book does not contain large, complex strategies, but it gives specific tips...Daugiau...
This is not a book based on science, but a book based on 20 years of experience, gained at small and large companies in terms of customer orientation This book does not contain large, complex strategies, but it gives specific tips...Daugiau...
A new book from a visionary keynote speaker who specializes in customer-centric thinking and the evolution of corporate responsivenessOffers concrete applications of the social dimension of customer relationsContains three c...Daugiau...
Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalizationWith a chapter by expert...Daugiau...
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73...Daugiau...
Consumers are adopting new technologies faster than ever, and their expectations of companies are rapidly increasing. For example, in a global market study 73 of respondents stated that even when a companys digital channels work perfectly, they...Daugiau...
Argues that, in the era of social media, consumer conversations, word-of-mouth recommendations, client happiness and empowered employees are most important and explains how to become successful in this new business climate. Original. ...Daugiau...
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Helps advertisers navigate the new word of social media so that they can leverage consumers online conversations into more sales. Original. Van Belleghem, an entrepreneur, speaker, and author who teaches at Vlerick Leuven Gent Management Sch...Daugiau...
