Robert Alan Brookey, Jason Phillips, Timothy Pollard
Serija: Routledge Research in Cultural and Media Studies
(Išleidimo metai: 07-Apr-2023, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000866827)
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. E...Daugiau...
Robert Alan Brookey, Jason Phillips, Timothy Pollard
Serija: Routledge Research in Cultural and Media Studies
(Išleidimo metai: 07-Apr-2023, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000866933)
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. E...Daugiau...
