This book examines Chinas digital transformation and its complex policy landscape, offering fresh insights into how it navigates the challenges of governing its rapidly evolving digital sector. An essential read for policymakers, business leaders,...Daugiau...
Emerging technologies are having a profound impact upon individuals and organisations and bringing an equal mix of benefits and challenges. This new edition of Strategic Digital Transformation enables students and business leaders to take a strategi...Daugiau...
Influencers offer brands the ability to deliver the right communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing commu...Daugiau...
Blockchain for Good: The Transformative Impacts on Industry, Community, and the Planet explores how blockchain technology can drive ethical, social, and environmental advancements....Daugiau...
We are at a momentous inflection point in our evolutionary history: generative AI is becoming mainstream, transforming the world of work, and specifically that of knowledge workers. This book helps you to navigate your upskilling journey to remain r...Daugiau...
The Music Producers Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms. It provides advice on succeeding in the music industry through the successful adoption of social medi...Daugiau...
This is a book about payments, and how they are evolving, from centralised to decentralised, and the new opportunities that they present. It provides practical applications, offers insights into the key disciplines, and equips anyone in the payments...Daugiau...
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising in practice, communication, and commercial process....Daugiau...
Exploring an underreported subject with global ramifications, this book sheds much-needed light on the rapid development of Chinas logistics industry over the past several decades and puts it into historical context....Daugiau...
This book focuses on four types of organizations within the air travel sector: airlines, airports, aircraft manufacturers, and travel intermediaries. It provides a framework, tools, and insights to enhance collaborations by design in an age of incre...Daugiau...
This timely book provides an in-depth and relevant overview of the main theories, frameworks, technologies & innovations, institutional structures or regulations (GDPR, PSD2), and empirical research that investigates users perspectives on blockchain...Daugiau...
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term corporate cancel culture highlighting the growing trend among...Daugiau...
(Išleidimo metai: 18-Sep-2024, Leidėjas: Routledge India, ISBN-13: 9781003470229)
This book looks at different perspectives on finance and the adoption of digital tools in business. It explores new digital tools and strategies and their application in business analysis, strategy and risk assessment....Daugiau...
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies....Daugiau...
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing....Daugiau...
This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and...Daugiau...
This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collabor...Daugiau...
While the definition of database marketing hasnt changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new...Daugiau...
(Išleidimo metai: 24-Jun-2024, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003075110)
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not...Daugiau...
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of techno...Daugiau...
