The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital envi...Daugiau...
Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a great read, it shows how marketing plays out in contemporary...Daugiau...
Encyclopedia of Monetary Policy, Financial Markets and Banking, Three Volume Set presents expert commentary from professionals around the globe who analyze and forecast topics surrounding monetary policy and financial markets. As the go-to...Daugiau...
A two-book bundle made up of Digital Marketing: Strategy, Planning and Disruption and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together....Daugiau...
This second edition of this comprehensive textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a...Daugiau...
