Increase marketings impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales. As B2B buyer behavior, platform and algorith...Daugiau...
Increase marketings impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales. As B2B buyer behavior, platform and algorith...Daugiau...
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)To see top marketing results in your organisation, you need...Daugiau...
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success. WINNER: The BookFest Spring Book Awards 2022 - Marketing category (f...Daugiau...
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. The availability of data analytics has turned the marketing world upside down, but data is...Daugiau...
Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact. The availability of data analytics has turned the marketing world upside down, but data is...Daugiau...
Understand the fundamental principles of effective social media marketing. Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this chan...Daugiau...
Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success. Emotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bo...Daugiau...
Understand how to apply marketing science to increase brand effectiveness and growth. In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected...Daugiau...
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where marketing effectiveness comes in.C...Daugiau...
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy. As platforms come and go, features fall in and out of fashion and consumer pre...Daugiau...
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy. As platforms come and go, features fall in and out of fashion and consumer pre...Daugiau...
Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addressing what matters most to your customers.Written by brand strategy expert Kevin Perlmutter, this book gives yo...Daugiau...
Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty. Ignite customer enthusiasm for your brand and open new opportunities for business growth, by discovering and addr...Daugiau...
Build the strategic and tactical understanding necessary to help you inform, engage and support your internal community through a crisis and advocate for the organization. Traditionally, crisis communication has focused on the needs of...Daugiau...
Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organizations reputation, resilience and recovery. ...Daugiau...
