(Išleidimo metai: 16-Oct-2025, Hardback, Leidėjas: Advantage Media Group, ISBN-13: 9798891881624)
Crisis is inevitable. Chaos is not.Every organization will face a crisiswhether its an executive scandal, a cybersecurity breach, workplace violence, or a PR disaster. The difference between brands that survive and those...Daugiau...
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina...Daugiau...
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.Regina Luttrel...Daugiau...
This state-of-the-art textbook provides a wide-ranging foundation to communication management - including corporate communication, public relations, and strategic communication - from an exclusively digital and global perspective.The book c...Daugiau...
This state-of-the-art textbook provides a wide-ranging foundation to communication management from an exclusively digital and global perspective. It is designed for courses or modules that cover an introduction to Communication Management, Corpora...Daugiau...
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. Youll find the numerous charts, photos and real-world case studies an...Daugiau...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Daugiau...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Daugiau...
Museum Flack is a how-to guide that gives insider tips, tactics and tools to get positive media coverage, as well as strategies to deal with crisiscommunications. In recent years, museums have found themselves on the front pages for...Daugiau...
(Išleidimo metai: 04-Sep-2025, Hardback, Leidėjas: Bloomsbury Publishing USA, ISBN-13: 9798765156391)
A simple review of recent news media coverage about museums and institutional leadership shows that the field is facing public scrutiny never seen before in its history. Museums are under a microscope, and their leaders are ill-equipped to handle...Daugiau...
(Išleidimo metai: 02-Sep-2025, Hardback, Leidėjas: Advantage Media Group, ISBN-13: 9798891881631)
Crisis doesnt care about your schedule, your resources, or your comfort. When disaster strikes, will you reactor will you lead? In Crisis Compass, veteran crisis communication strategist Michele Ehrhart delivers a no-nonsense guide to mas...Daugiau...
Dive into the world of Public Relations with All You Need To Know About Public Relations: An Entrants Guide to the PR and Communications Industry. Written by industry veteran Adrian Wheeler, this guide dispels common misconceptions and p...Daugiau...
This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and facto...Daugiau...
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for todays communications professionals.In many ways, organizations now have access to more data a...Daugiau...
This third edition continues to give students a foundation in the principles of social media strategic communication and marketing necessary for todays communications professionals. It is ideal for undergraduate and post-graduate courses in socia...Daugiau...
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of...Daugiau...
The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.Split into three parts exploring key conceptual themes in public relations, this book offers an overview of...Daugiau...
