Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Daugiau...
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Daugiau...
(Išleidimo metai: 31-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040300046)
The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasibility of digital currencies nationally in a v...Daugiau...
(Išleidimo metai: 31-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040300008)
The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasibility of digital currencies nationally in a v...Daugiau...
Astrid Skjerven, Lisbeth Lųvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Serija: Routledge Studies in Sustainability
(Išleidimo metai: 30-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040297339)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Daugiau...
Astrid Skjerven, Lisbeth Lųvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Serija: Routledge Studies in Sustainability
(Išleidimo metai: 30-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040297322)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Daugiau...
(Išleidimo metai: 05-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040112168)
Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts, and practices that help readers understand Hispanic consumer...Daugiau...
(Išleidimo metai: 05-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040112182)
Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts, and practices that help readers understand Hispanic consumer...Daugiau...
(Išleidimo metai: 02-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040269527)
Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new co...Daugiau...
(Išleidimo metai: 02-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040269589)
Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new co...Daugiau...
(Išleidimo metai: 20-Nov-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040225493)
Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. Thi...Daugiau...
(Išleidimo metai: 20-Nov-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040225462)
Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. Thi...Daugiau...
(Išleidimo metai: 01-Nov-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040286616)
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the converge...Daugiau...
(Išleidimo metai: 01-Nov-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040277522)
The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the converge...Daugiau...
(Išleidimo metai: 30-Oct-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040153628)
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on p...Daugiau...
(Išleidimo metai: 30-Oct-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040153635)
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on p...Daugiau...
(Išleidimo metai: 05-Aug-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040098929)
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful m...Daugiau...
(Išleidimo metai: 05-Aug-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040098899)
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful m...Daugiau...
Robert Franks Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. E...Daugiau...
Robert Franks Microeconomics and Behavior covers microeconomic topics while exploring the relationship between economic analysis and human behavior. Written in a way that is intellectually challenging, but also accessible and engaging to students. E...Daugiau...
(Išleidimo metai: 21-May-2024, PDF+DRM, Leidėjas: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789811292231)
Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate,...Daugiau...
(Išleidimo metai: 21-May-2024, EPUB+DRM, Leidėjas: World Scientific Publishing Co Pte Ltd, ISBN-13: 9789811292231)
Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate,...Daugiau...
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the i...Daugiau...
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the i...Daugiau...
Serija: Routledge Studies in the History of the Americas
(Išleidimo metai: 20-Mar-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003837367)
White women who inhabited the West Indies in the eighteenth century fascinated metropolitan observers. In popular prints, novels, and serial publications, these women appeared to stray from "e;proper"e; British societal norms. Although many w...Daugiau...
Serija: Routledge Studies in the History of the Americas
(Išleidimo metai: 20-Mar-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003837343)
White women who inhabited the West Indies in the eighteenth century fascinated metropolitan observers. In popular prints, novels, and serial publications, these women appeared to stray from "e;proper"e; British societal norms. Although many w...Daugiau...
2024 Global Book Awards Finalist From two of the worlds leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Tod...Daugiau...
(Išleidimo metai: 11-Mar-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003836407)
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic u...Daugiau...
(Išleidimo metai: 11-Mar-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003836452)
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic u...Daugiau...
From renowned financial and technology journalist Nathaniel Popper the dramatic storyof a newgeneration of financial strivers, living online and playing the stock and crypto markets by a new set of rules. Following a cast of young, all male character...Daugiau...
