Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T
Serija: Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
(Išleidimo metai: 10-Dec-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040188835)
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketin...Daugiau...
Hemachandran K, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, Revathi T
Serija: Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
(Išleidimo metai: 10-Dec-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040188767)
In providing an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions, Predictive Analytics and Generative AI for Data-Driven Marketin...Daugiau...
(Išleidimo metai: 07-Jun-2024, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040038307)
This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.In addition, the book offers a comprehens...Daugiau...
(Išleidimo metai: 07-Jun-2024, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781040038321)
This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.In addition, the book offers a comprehens...Daugiau...
Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they wont be believable or truly persuasive. Understanding how to use data to build and tell storie...Daugiau...
(Išleidimo metai: 29-Dec-2023, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003812654)
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, pr...Daugiau...
(Išleidimo metai: 29-Dec-2023, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781003812661)
This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of data analytics. This book is meant for students, pr...Daugiau...
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heu...Daugiau...
Salesforce Field Service (formerly Field Service Lightning) connects customers, workforce, and products on a single platform to deliver exceptional on-site services. This book guides Field Service enthusiasts in creating, managing, and automating sup...Daugiau...
Salesforce Field Service (formerly Field Service Lightning) connects customers, workforce, and products on a single platform to deliver exceptional on-site services. This book guides Field Service enthusiasts in creating, managing, and automating sup...Daugiau...
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical...Daugiau...
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical...Daugiau...
(Išleidimo metai: 29-Sep-2023, EPUB+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000953022)
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigat...Daugiau...
(Išleidimo metai: 29-Sep-2023, PDF+DRM, Leidėjas: Taylor & Francis Ltd, ISBN-13: 9781000952957)
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigat...Daugiau...
(Išleidimo metai: 11-Aug-2023, EPUB+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781000893823)
What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This ultimate competitive weapon can streamline the sales process, target the right customers a...Daugiau...
(Išleidimo metai: 11-Aug-2023, PDF+DRM, Leidėjas: Taylor & Francis Inc, ISBN-13: 9781498728638)
What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This ultimate competitive weapon can streamline the sales process, target the right customers a...Daugiau...
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, its vital for marketers today to be...Daugiau...
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, its vital for marketers today to be...Daugiau...
Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Ex...Daugiau...
Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Ex...Daugiau...