Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more valu...Daugiau...
Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.Doing Marketing Research enab...Daugiau...
Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.Doing Marketing Research enab...Daugiau...
Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays....Daugiau...
Consumer Behavior presents an autobiographical view of Morris B. Holbrooks contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays....Daugiau...
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative met...Daugiau...
(Išleidimo metai: 08-Apr-2023, Hardback, Leidėjas: Springer-Verlag New York Inc., ISBN-13: 9781071629994)
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in ap...Daugiau...
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research...Daugiau...
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research...Daugiau...
(Išleidimo metai: 14-Oct-2015, Paperback / softback, Leidėjas: Morgan Kaufmann Publishers In, ISBN-13: 9780128009857)
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed...Daugiau...
Serija: Advances in Marketing, Customer Relationship Management, and E-Services
(Išleidimo metai: 31-Aug-2014, Hardback, Leidėjas: Idea Group,U.S., ISBN-13: 9781466663718)
This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability-- Editors Takhar-Lail...Daugiau...
An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors own researchfrom coffee in Bangkok and boredom in New Zealand to computing in the United States...Daugiau...
Ethnography and other research methods closely associated with anthropology have proven to be useful in a range of other fields in social science and also in business, where the techniques are applied to studying methods of management and, here, in c...Daugiau...
(Išleidimo metai: 01-Jan-1996, Paperback / softback, Leidėjas: American Society for Testing & Materials, ISBN-13: 9780803120389)
Six papers from a May 1994 symposium in Montreal explore how classical techniques of sensory evaluation are being called on to solve problems in packaging. Three discuss ways of finding out whether anyone actually reads the labels and safety warnings...Daugiau...
