The use of data science and urban analytics has become a defining feature of smart cities. This timely book is a clear guide to the use of social media data for urban analytics....Daugiau...
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consu...Daugiau...
Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use. ....Daugiau...
Applied User Data Collection and Analysis Using JavaScript and PHP is designed to provide the technical skills and competency to gather a wide range of user data from web applications in both active and passive methods....Daugiau...
Securing social networks and ensuring the privacy of participants has become a crucial need. There are no books to date that address both social network analytics as well as security and privacy. Filling this need, this book discusses concepts, tech...Daugiau...
This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaning...Daugiau...
(Išleidimo metai: 28-Oct-2016, Leidėjas: John Wiley & Sons Inc, ISBN-13: 9781119266365)
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the worlds most widely adopted analytics tool....Daugiau...
This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. Its also been expanded to inclu...Daugiau...
