Visionary strategies from a former NFL star to infuse your company's culture with purpose and direction
In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a Culture Creeda dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:
- Synchronize fundamental beliefs with business objectives
- Nurture an atmosphere that naturally boosts productivity
- Master the Four L's of exemplary guidance: Listening, Learning, Language, and Love
- Develop a potent Ethos Declaration to steer every facet of operations
Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but alsogives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that standsthe test of time.
Foreword by Tony Dungy ix
Chapter 1 The Tunnel 1
Chapter 2 What Is Culture? 7
Chapter 3 Believe! The Ted Lasso Effect 17
Chapter 4 Culture Is the Strategy 27
Chapter 5 Beliefs Drive Values 35
Chapter 6 The Culture Movement 45
Chapter 7 Blueprint of a Super Bowl Culture 53
Chapter 8 The Culture Creed 63
Chapter 9 The Secret Sauce 79
Chapter 10 Performance versus Aspiration 87
Chapter 11 Practice, Practice, Practice! 95
Chapter 12 Data-Driven Culture 101
Chapter 13 Purpose 109
Chapter 14 My NFL Miracle 117
Afterword by Jeff Utecht 123
Notes 127
Acknowledgments 133
About the Author 135
Index 139
BEN UTECHT is a renowned corporate leadership and culture expert. Hes the Chief Culture Officer for True North Private Equity and a former Super Bowl Champion. He is a recipient of the Uncommon Leader Award from NFL Hall of Fame coach Tony Dungy. His philosophy centers on intentional culture design, empowering companies to create and implement strategies that drive bottom-line improvement while developing individuals.
