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El. knyga: Cloudonomics plus Website - The Business Value of Cloud Computing: The Business Value of Cloud Computing plus Website [Wiley Online]

(Hewlett Packard)
  • Formatas: 416 pages
  • Išleidimo metai: 02-Oct-2012
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119204739
  • ISBN-13: 9781119204732
Kitos knygos pagal šią temą:
  • Wiley Online
  • Kaina: 63,44 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Formatas: 416 pages
  • Išleidimo metai: 02-Oct-2012
  • Leidėjas: John Wiley & Sons Inc
  • ISBN-10: 1119204739
  • ISBN-13: 9781119204732
Kitos knygos pagal šią temą:
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the worldthe Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling valuewhether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand itand put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why.





Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance

Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industrynot just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Preface xv
Acknowledgments xxi
Chapter 1 A Cloudy Forecast
1(16)
Clouds Everywhere
2(4)
Cashing In on the Cloud
6(2)
Beyond Business
8(3)
Clarifying the Cloud
11(1)
Farther On
12(1)
Summary
13(1)
Notes
13(4)
Chapter 2 Does the Cloud Matter?
17(12)
Productivity Paradox
19(2)
Competitiveness Confrontation
21(5)
Summary
26(1)
Notes
26(3)
Chapter 3 Cloud Strategy
29(20)
Insanity or Inevitability?
30(1)
Democratization of IT
31(1)
Industrialization of IT
32(1)
Strategy
33(2)
The Cloud: More than IT
35(3)
The Networked Organization
38(3)
Form Follows Function, IT Follows Form
41(1)
Aligning Cloud with Strategy
42(1)
Everyware, Anywhere
42(2)
Summary
44(1)
Notes
44(5)
Chapter 4 Challenging Convention
49(14)
What Is the Cloud?
50(1)
Economies of Scale
50(2)
Competitive Advantage and Customer Value
52(3)
Cloud Ecosystem Dynamics
55(3)
IT Spend
58(1)
Issues with the Cloud
59(2)
Summary
61(1)
Notes
61(2)
Chapter 5 What Is a Cloud?
63(14)
Defining the Cloud
64(2)
On-Demand Resources
66(1)
Utility Pricing
67(1)
Common Infrastructure
68(1)
Location Independence
69(1)
Online Accessibility
70(1)
Difference from Traditional Purchase and Ownership
70(2)
Cloud Criteria and Implications
72(1)
Is the Cloud New or a New Buzzword?
73(2)
Summary
75(1)
Notes
76(1)
Chapter 6 Strategy and Value
77(14)
Access to Competencies
77(2)
Availability
79(1)
Capacity
79(1)
Comparative Advantage and Core versus Context
80(1)
Unit Cost
80(1)
Delivered Cost
80(2)
Total Solution Cost
82(1)
Opportunity Cost and Cost Avoidance
83(1)
Agility
83(1)
Time Compression
84(1)
Margin Expansion
85(1)
Customer and User Experience and Loyalty
86(1)
Employee Satisfaction
87(1)
Revenue Growth
87(1)
Community and Sustainability
87(1)
Risk Reduction
88(1)
Competitive Vitality and Survival
88(1)
Summary
89(1)
Notes
89(2)
Chapter 7 When---and When Not---to Use the Cloud
91(16)
Use Cases for the Cloud
91(10)
Inappropriate Cloud Use Cases
101(3)
Summary
104(1)
Notes
104(3)
Chapter 8 Demand Dilemma
107(18)
A Diversity of Demands
108(1)
Examples of Variability
109(11)
Chase Demand or Shape It?
120(1)
Summary
121(1)
Notes
122(3)
Chapter 9 Capacity Conundrum
125(12)
Service Quality Impacts
126(1)
Fixed Capacity versus Variable Demand
127(2)
Splitting the Difference
129(2)
Better Safe than Sorry
131(3)
Capacity Inertia
134(1)
Summary
135(1)
Notes
135(2)
Chapter 10 Significance of Scale
137(22)
Is the Cloud Like Electricity?
139(1)
Distributed Power Generation
140(1)
Is the Cloud Like Rental Cars?
141(2)
Capital Expenditures versus Operating Expenses
143(2)
Benchmark Data
145(2)
Cost Factors
147(3)
Benchmarking the Leaders
150(1)
Size Matters
151(4)
Summary
155(1)
Notes
155(4)
Chapter 11 More Is Less
159(12)
Is the Cloud Less Expensive?
159(2)
Characterizing Relative Costs and Workload Variability
161(2)
When Clouds Cost Less or the Same
163(1)
If Clouds Are More Expensive
164(1)
Beauty of Hybrids
164(3)
Cost of the Network
167(2)
Summary
169(1)
Notes
170(1)
Chapter 12 Hybrids
171(10)
Users, Enterprise, and Cloud
172(2)
Hybrid Architecture Implementations
174(6)
Summary
180(1)
Notes
180(1)
Chapter 13 Fallibility of Forecasting
181(12)
Even Stranger than Strange
182(1)
Demand for Products and Services
183(2)
System Dynamics
185(1)
Whips and Chains
186(1)
Exogenous Uncertainty
186(1)
Behavioral Cloudonomics of Forecasting
187(3)
Summary
190(1)
Notes
191(2)
Chapter 14 Money Value of Time
193(16)
Demand and Resource Functions
193(2)
Cost of Excess Capacity
195(1)
Cost of Insufficient Capacity
196(1)
Asymmetric Penalty Functions, Perfect Capacity, and On Demand
197(1)
Flat Demand
197(1)
Uniformly Distributed Demand
197(2)
Better Never than Late
199(1)
MAD about Being Normal
200(1)
Triangular Distributions
201(1)
Linear Growth
201(1)
Exponential Growth
202(2)
Random Walks
204(2)
Variable Penalty Functions
206(1)
Summary
207(1)
Notes
208(1)
Chapter 15 Peak Performance
209(18)
Relationships between Demands
210(2)
Lessons from Rolling Dice
212(3)
Coefficient of Variation and Other Statistics
215(1)
Statistical Effects in Independent Demand Aggregation
216(2)
Significance of 1/√m
218(2)
Issues with Perfectly Correlated Demand
220(1)
Community Clouds
220(1)
Simultaneous Peaks
221(1)
Peak of the Sum Is Never Greater than the Sum of the Peaks
222(2)
Utilization Improvements
224(1)
Summary
225(1)
Notes
226(1)
Chapter 16 Million-Dollar Microsecond
227(8)
On Time
228(2)
Rapidity Drives Revenue
230(2)
Built for Speed
232(1)
Summary
233(1)
Notes
233(2)
Chapter 17 Parallel Universe
235(10)
Limits to Speedup
236(1)
Amdahl versus Google
237(3)
Free Time
240(3)
Summary
243(1)
Notes
243(2)
Chapter 18 Shortcuts to Success
245(10)
Rapid Transit
246(1)
Sending Letters
247(2)
Short on Time
249(3)
Bandwidth Isn't Enough
252(1)
Summary
253(1)
Notes
253(2)
Chapter 19 Location, Location, Location
255(10)
Latency and Distance
255(2)
Circle Covering and Circle Packing
257(1)
Inverse Square Root Law
258(2)
Spherical Caps and the Tammes Problem
260(3)
Summary
263(1)
Notes
263(2)
Chapter 20 Dispersion Dilemma
265(12)
Strategies for Response Time Reduction
266(2)
Consolidation versus Dispersion
268(1)
Trade-offs between Consolidation and Dispersion
269(1)
Benefits of Consolidation
270(1)
Benefits of Dispersion
271(1)
The Network Is the Computer
272(2)
Summary
274(1)
Notes
274(3)
Chapter 21 Platform and Software Services
277(16)
Infrastructure as a Service Benefit
279(1)
Paying on Actuals versus Forecasts
280(1)
Installation
280(1)
Investment
281(1)
Updates
281(1)
Service-Level Agreements
281(1)
Continuously Earned Trust
282(1)
Visibility and Transparency
282(1)
Big Data and Computing Power
283(1)
Ubiquitous Access
283(1)
Response Time and Availability
284(1)
Multitenancy, Shared Data
284(1)
Cloud-Centric Applications
284(1)
Scalability
285(1)
Communities and Markets
285(1)
Lock-in
285(1)
Security and Compliance
286(1)
PaaS: Assembly versus Fabrication
287(1)
Innovation and Democratization
287(1)
Deconstructing the Pure SaaS Model
288(2)
Summary
290(1)
Notes
291(2)
Chapter 22 Availability
293(10)
Uptime versus Downtime
295(1)
Availability and Probability
296(1)
Availability of Networked Resources
296(1)
Availability via Redundancy and Diversity
297(3)
On-Demand, Pay-per-Use Redundancy
300(1)
Summary
301(1)
Notes
301(2)
Chapter 23 Lazy, Hazy, Crazy
303(14)
Behavioral Economics
303(1)
Loss and Risk Aversion
304(1)
Flat-Rate Bias
305(2)
Framing and Context
307(1)
Need for Control and Autonomy
307(1)
Fear of Change
308(1)
Herding and Conformity
309(1)
Endowment Effect
310(1)
Need for Status
311(1)
Paralysis by Analysis of Choice
311(1)
Hyperbolic Discounts and Instant Gratification
312(1)
Zero-Price Effect
313(1)
Summary
313(1)
Notes
314(3)
Chapter 24 Cloud Patterns
317(12)
Communications Patterns
317(4)
Hierarchies
321(2)
Markets
323(3)
Repository
326(1)
Perimeters and Checkpoints
326(1)
Summary
327(1)
Notes
328(1)
Chapter 25 What's Next for Cloud?
329(24)
Pricing
329(3)
Ecosystems, Intermediaries, and the Intercloud
332(4)
Products versus Services
336(1)
Consolidation and Concentration
336(2)
City in the Clouds
338(1)
Spending More while Paying Less
339(1)
Enabling Vendor Strategies
340(4)
Standards, APIs, Certification, and Rating Agencies
344(1)
Commoditization or Innovation?
345(4)
Notes
349(4)
About the Author 353(2)
About the Web Site 355(2)
Index 357
JOE WEINMAN is Senior Vice President, Cloud Services and Strategy, Telx, and a former executive at HP, AT&T, and Bell Labs. He is the founder of Cloudonomics and the Cloudonomics® blog. He is a frequent global keynote speaker, a prolific inventor awarded fifteen patents, and a guest contributor syndicated to a variety of print and online publications, such as Bloomberg Businessweek, Forbes, CNNMoney, InformationWeek, and GigaOm.com. He has been interviewed frequently in the press and on global broadcast television.