Dierdra Reber's argument is fierce. With near breathless but nonetheless sure-footed speed, she cuts a course through an impressive range of hemispheric popular culture to show how capitalism has, from the beginning, generated its own self-serving counterdiscourse. -- Nancy Armstrong, Duke University Coming to Our Senses is a sophisticated work of scholarship concerned with advocating for the enormous potential of the category of 'affect' in understanding contemporary global culture. It is a definite must-have book for scholars in an array of disciplines. -- Ignacio M. Sanchez Prado, Washington University in Saint Louis This daring, thought-provoking, challenging book will no doubt be controversial, as innovative projects inevitably are, but it will be widely discussed and debated across fields and disciplines and it will be broadly influential. -- Priscilla Wald, Duke University Coming to our Senses is an impressive book about nothing more and nothing less than a seismic change in the episteme in Western civilization. It will have a huge impact throughout the humanities, forcing us to rethink long-held assumptions about the way culture works and making us revise the paradigms within which we live. -- Edmundo Paz-Soldan, Cornell University Coming to Our Senses is an exhilarating work, one whose erudition, verve, and span of cultural references and evidence make for fantastic reading. Reber is a rare example of a scholar who has the depth of knowledge and the creativity of perspective to apprehend cultural processes on a scale that handles interregional comparison with care and insight. In this and many other senses, Coming to Our Senses is a model of cutting-edge humanistic scholarship. -- Joshua Lund, University of Notre Dame