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El. knyga: Communicating Disability: Expanding Diversity, Equity, and Inclusion in Health Communication and Mass Media [Taylor & Francis e-book]

Edited by (University of Colorado Boulder, USA), Edited by (University of Dayton, USA)
  • Formatas: 208 pages, 9 Tables, black and white; 13 Halftones, black and white; 13 Illustrations, black and white
  • Išleidimo metai: 29-Jun-2025
  • Leidėjas: Routledge
  • ISBN-13: 9781003484240
  • Taylor & Francis e-book
  • Kaina: 161,57 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Standartinė kaina: 230,81 €
  • Sutaupote 30%
  • Formatas: 208 pages, 9 Tables, black and white; 13 Halftones, black and white; 13 Illustrations, black and white
  • Išleidimo metai: 29-Jun-2025
  • Leidėjas: Routledge
  • ISBN-13: 9781003484240

This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion.

The influence of mass media can raise awareness, educate, reduce stigma, facilitate advocacy related to disability and activate attitude and behavior change. Recognizing that disability is a complex, multi-dimensional topic, this book presents case studies, original research, and practical applications related to society and cultural events about disability to highlight prominent issues related to diversity, equity, and inclusion initiatives. While previous work examined disability through activism or historical lenses, this book explores contemporary industry practices and how current conversations are driving trends in the field. Divided into three parts related to Journalism and News Reporting, Strategic Communication, and Health Communication, the book provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion.

Filling a void in disability literature, this book will be of interest to scholars as well as undergraduate and graduate students in the fields of Health Communication, Journalism, Strategic Communication, Media Studies, Disability Studies, Public Health, and Medical Sociology.



This book enables readers to confidently discuss and understand disability as part of the broader societal conversation on diversity, equity, and inclusion. It provides readers with the knowledge and skills to create conversation that gives space to disability and facilitates advancement in inclusion.

Introduction: Lets Talk Disability
1. In the News: Perceptions of
Disability in the United States Across Time
2. The Medical and Social Models
of Disability
3. The Associated Press Style and Disability Representation
4.
Splintered Channels and Niche (Disabled) Influencers as Citizen Journalists
5. Visual Framing of Disability in News Media
6. Fandom and Disability in
Sports Communication
7. Reckoning with Representation: Disability and DEI in
the Post-Floyd Advertising Landscape
8. Redefining Norms: Disability
Representation and Identities in Social Media Advertising
9. Strategic
Communication: More than Representation, Wheres the Inclusion?
10. Inclusive
CSR: Examining Disability in a Corporate Social Responsibility Context
11.
Incorporating Individual and Grassroots Approaches into Strategic Health
Communication
12. Neurodiversity and Neurodivergence in Mass Communication:
From the Medical Model to a Neuroinclusive Future
13. Storytelling for Better
Health: Narrative Medicine and People with Disabilities
14. Depictions of
Deafness and Hearing Loss in Film and Television
15. Games for Good:
Exploring the Potential for Traditional Video Game Narratives to Reduce
Mental Health Stigma Conclusion: When Will Disability Be Part of the
Conversation?
Erin Willis is an Associate Professor in Advertising, Public Relations, and Media Design at the University of Colorado Boulder, USA.

Chad Painter is the Department Chair and an Associate Professor of Communication at the University of Dayton, USA.