Atnaujinkite slapukų nuostatas

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) [Minkštas viršelis]

  • Formatas: Paperback / softback, 152 pages, aukštis x plotis: 234x156 mm, weight: 453 g
  • Serija: Routledge Library Editions: Marketing
  • Išleidimo metai: 11-Dec-2015
  • Leidėjas: Routledge
  • ISBN-10: 1138971367
  • ISBN-13: 9781138971363
Kitos knygos pagal šią temą:
Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)Didesnis paveikslėlis
  • Formatas: Paperback / softback, 152 pages, aukštis x plotis: 234x156 mm, weight: 453 g
  • Serija: Routledge Library Editions: Marketing
  • Išleidimo metai: 11-Dec-2015
  • Leidėjas: Routledge
  • ISBN-10: 1138971367
  • ISBN-13: 9781138971363
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781138971363.html
Raktažodžiai:

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share.

The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

1. Introduction
2. Selected Characteristics of the Market for Ethical Pharmaceutical Products
3. Patterns of Competition within the Industry
4. Marketing Strategies
5. The United States: A Comparative Analysis
6. Predictable Changes in the Competitive Environment
7. Competition in the Over-the-Counter Market.

Stuart St P Slatter