Atnaujinkite slapukų nuostatas

El. knyga: Complete Guide to Successful Event Planning: Completely Revised 2nd Edition

3.75/5 (37 ratings by Goodreads)
  • Formatas: 336 pages
  • Išleidimo metai: 18-Feb-2011
  • Leidėjas: Atlantic Publishing Co
  • Kalba: eng
  • ISBN-13: 9781601388940
Kitos knygos pagal šią temą:
Complete Guide to Successful Event Planning: Completely Revised 2nd EditionDidesnis paveikslėlis
  • Formatas: 336 pages
  • Išleidimo metai: 18-Feb-2011
  • Leidėjas: Atlantic Publishing Co
  • Kalba: eng
  • ISBN-13: 9781601388940
Kitos knygos pagal šią temą:

DRM apribojimai

  • Kopijuoti:

    neleidžiama

  • Spausdinti:

    neleidžiama

  • El. knygos naudojimas:

    Skaitmeninių teisių valdymas (DRM)
    Leidykla pateikė šią knygą šifruota forma, o tai reiškia, kad norint ją atrakinti ir perskaityti reikia įdiegti nemokamą programinę įrangą. Norint skaityti šią el. knygą, turite susikurti Adobe ID . Daugiau informacijos  čia. El. knygą galima atsisiųsti į 6 įrenginius (vienas vartotojas su tuo pačiu Adobe ID).

    Reikalinga programinė įranga
    Norint skaityti šią el. knygą mobiliajame įrenginyje (telefone ar planšetiniame kompiuteryje), turite įdiegti šią nemokamą programėlę: PocketBook Reader (iOS / Android)

    Norint skaityti šią el. knygą asmeniniame arba „Mac“ kompiuteryje, Jums reikalinga  Adobe Digital Editions “ (tai nemokama programa, specialiai sukurta el. knygoms. Tai nėra tas pats, kas „Adobe Reader“, kurią tikriausiai jau turite savo kompiuteryje.)

    Negalite skaityti šios el. knygos naudodami „Amazon Kindle“.

Writing for general readers planning any size or type of event, Kilkenny, a professional event planner, covers everything from initial concept to ongoing event management. Chapters follow the actual event planning process, and include many checklists and task timelines for choosing a site and dealing with food and beverages, as well as budgeting, marketing, contracts, insurance, security, and onsite logistics. This second edition offers new information on marketing using social media, environmentally friendly events, using technology during events, and virtual and hybrid events. Appendices list associations and organizations, trade publications, and various websites for resources on certification and accreditation, jobs, software, and blogs. The book's 16 checklists can also found on the CD-ROM. The CD-ROM also contains sample letters and forms, catering calculations, guidelines for environmental practices, room design ideas, and hiring and certification information. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Foreword 19(2)
Section 1 About this Book
21(22)
Chapter 1 Introduction
23(4)
What is New in this Edition?
24(1)
My Story
25(2)
Chapter 2 This Guide is for You
27(6)
The Scope of This Book
28(5)
How and when to use this guide
29(1)
Benefits to the reader
29(1)
Intended audience
30(1)
Using checklists and timelines
31(1)
What should we call it?
31(1)
Stories and personal experiences
32(1)
Money-saving tips
32(1)
Book disclaimer
32(1)
Chapter 3 The Anatomy of an Event
33(10)
Special and Social Events
34(1)
Business and Educational Events
35(1)
Why People Meet
36(1)
Who are Your Participants?
36(2)
Location, Location, Location
38(1)
What All Events Have in Common
39(1)
Goals and objectives
39(1)
Date, time, and site selection
39(1)
Promotion and marketing
39(1)
Participants / attendees
40(1)
Agenda
40(1)
Job of an Event Planner
40(3)
Section 2 The Big Picture
43(32)
Chapter 4 Defining Your Purpose
45(6)
Goals and Objectives
46(5)
Financial goals
48(3)
Chapter 5 The Planning Sessions
51(12)
Designing the Planning Session
52(11)
High Level - Goal Questions
53(3)
Timing is everything
56(1)
Assigning roles and responsibilities
56(2)
Creating timelines and checklists
58(2)
Outsourcing
60(3)
Chapter 6 Where is the Money?
63(12)
Creating a Budget
64(11)
Revenue/income stream
65(1)
Using sponsorship
65(2)
Expenses
67(5)
Accounting styles
72(3)
Section 3 People and the Planet
75(34)
Chapter 7 Taking Responsibility for Our Actions
77(4)
Green Event Planning and Corporate Social Responsibility
78(3)
Chapter 8 Planning for Society and the Environment
81(22)
Is This Event Necessary?
82(1)
Think Locally
82(1)
The Socially Green Game Plan
83(6)
Destination
84(1)
Accommodations
84(1)
Venue
85(1)
Transportation
86(1)
Food and Beverage
86(1)
Communications and marketing
87(1)
Exhibition production
88(1)
Beyond Recycling
89(2)
Carbon Offsets
91(4)
How does carbon offsetting help fight climate change?
92(3)
Green Venues and Locations
95(4)
Participants as Green Travelers
99(4)
Chapter 9 Planning for a Cause
103(6)
Creating Partnerships
107(2)
Section 4 High-Level Logistics
109(66)
Chapter 10 Getting Down to Business
111(24)
Choosing Dates and Times
112(3)
Choosing a Destination
115(1)
Choosing a Site
116(14)
Using convention and visitors bureaus
118(1)
Request for Proposal (RFP)
118(3)
The site inspection
121(1)
Outdoor sites
122(2)
The ADA
124(3)
Using a destination management company
127(1)
Choosing talent
127(3)
Creating the Agenda
130(5)
Business and educational agendas
131(3)
Social and special events agendas
134(1)
Chapter 11 Creating Atmosphere
135(12)
Room Setup and Designs
136(4)
Registration and ticket sales area
139(1)
Audiovisual Choices
140(4)
Internet access and Wi-Fi
141(1)
Audiovisual considerations
142(1)
Technical support
143(1)
Program Material and Promotional Gifts
144(3)
Gifts
145(2)
Chapter 12 Food and Beverage
147(14)
Know Your Audience
148(1)
Trends Come and Go
149(2)
Guaranteeing your numbers
150(1)
Working with the Venue and Caterer
151(2)
Cost-Cutting Suggestions
153(4)
General suggestions
153(2)
Coffee breaks and continental breakfasts
155(2)
Suggested timelines
157(1)
Alcohol Liability
157(4)
Chapter 13 Marketing and Networking
161(14)
Promoting Your Event
162(4)
The Invitation
166(3)
Put your registration in the invitation
168(1)
Designing Your Website
169(2)
Online registration
170(1)
Reaching Your Target Market
171(3)
Networking and social networking
172(1)
Promoting a global event
172(2)
Timing
174(1)
Section 5 Technologically Speaking
175(32)
Chapter 14 New World of Technology and Networking
177(2)
Chapter 15 Staying on Top of Technology
179(16)
Know What You Need
179(1)
Audiovisual Services and Equipment
180(4)
Terminology and definitions
181(3)
Presentation management
184(1)
Using kiosks
184(1)
Internet Access
184(3)
Types of bandwidth
185(1)
Cost of access
186(1)
Using Virtual Events
187(3)
Types of virtual events
189(1)
Hybrid Events
190(5)
Chapter 16 Social Media and Social Networking
195(12)
The Role of Social Media
197(8)
Where to start
200(5)
Importance of blogging
205(1)
Going Forward
205(2)
Section 6 Cover Your Assets
207(20)
Chapter 17 Contracts, Insurance, and Security
209(8)
About Contracts
209(5)
Creating a contract
211(1)
Amending a contract
211(1)
Expect the unexpected
211(3)
Signing with Vendors and Suppliers
214(3)
Privacy concerns
215(1)
Signing foreign contracts
215(2)
Chapter 18 Insurance
217(4)
Types of Insurance
218(3)
Chapter 19 Security Issues
221(6)
High-Profile Guests
222(1)
Crowd Control
223(1)
Data Security
223(1)
Registration and ticket sales data
224(1)
Network Protection
224(1)
Create Your Privacy Policy
225(2)
Section 7 On-Site Logistics
227(34)
Chapter 20 Logistically Speaking
229(16)
Finalize and Confirm Details
230(9)
Registration confirmation
230(1)
Speakers and entertainment confirmation
231(1)
Arrange pre-event meeting
231(1)
Finalize transportation needs
232(1)
Contact vendors and suppliers
232(1)
Create event binder
233(1)
Create evaluations forms
234(2)
Schedule volunteers
236(1)
Pack mobile office
237(2)
Event Materials
239(2)
Create name badges
240(1)
Shipping
241(4)
Shipping tips
243(1)
Out of country shipping
244(1)
Chapter 21 The Day has Arrived!
245(12)
When You Arrive
245(3)
Rehearsal
248(1)
Registration Check-In Area
248(2)
Signs
249(1)
On-Site Management
250(2)
Staff and volunteers
250(1)
Inspect the rooms
251(1)
At the end of the day
252(1)
Contingency Plan
252(5)
Chapter 22 Wrap It Up!
257(4)
Pay the Bills
258(1)
Debriefing
258(1)
Thank Yous
259(1)
Evaluations
259(1)
Final Report
259(2)
Glossary
261(10)
Appendices
271(60)
Appendix A Tips to Becoming a Great Planner
271(10)
Associations and Organizations
272(1)
Trade Publications
273(1)
Qualities of an Event Planner
273(2)
Negotiations skills and strategies
275(1)
Ethics
276(1)
Potential employers
277(4)
Appendix B Resources
281(10)
Appendix C Checklists
291(40)
Designing and Defining Your Event
292(2)
Task Status Report
294(3)
Budgeting
297(2)
Site Selection
299(2)
Speakers and/or Entertainer Arrangements
301(2)
Food and Beverage Functions
303(3)
Quick Reference Guide for Food and Beverage Servings
306(2)
Room Setup and Audio Visual Needs
308(2)
Compete Room Set-up
310(1)
Registration Setup
311(2)
Designing Your Promotional Material
313(2)
Post Event Fact Status Sheet
315(1)
Environmental Checklist for Venue Selection
316(5)
Sample Speaker and/or Entertainer Agreement
321(2)
Timeline for a Smaller Events
323(3)
Large Event Timeline
326(5)
About the Author 331(2)
Index 333
Daugiau apie elektronines knygas Daugiau apie elektronines knygas
Pastovi nuoroda: https://www.kriso.lt/db/97816013889406e.html
Raktažodžiai: