Author Dedication |
|
10 | (1) |
Acknowledgements |
|
11 | (2) |
Foreword |
|
13 | (6) |
|
Section I: About This Book |
|
|
|
|
19 | (2) |
|
|
20 | (1) |
|
|
21 | (8) |
|
|
22 | (1) |
|
How and When to Use this Guide |
|
|
23 | (1) |
|
|
24 | (1) |
|
|
25 | (1) |
|
|
25 | (1) |
|
Using Checklists and Timelines |
|
|
26 | (1) |
|
Stories and Personal Experiences |
|
|
27 | (1) |
|
|
27 | (1) |
|
Environmental Suggestions |
|
|
28 | (1) |
|
|
28 | (1) |
|
|
28 | (1) |
|
|
28 | (1) |
|
|
29 | (12) |
|
Special and Social Events |
|
|
30 | (1) |
|
Business and Educational Events |
|
|
30 | (1) |
|
|
31 | (1) |
|
Identifying Your Participants |
|
|
32 | (1) |
|
|
33 | (1) |
|
Fundamental Elements of Events |
|
|
34 | (2) |
|
The Job of the Event Planner |
|
|
36 | (1) |
|
Choose Your Environmental Standards |
|
|
37 | (4) |
|
Section 2: The Big Picture |
|
|
|
|
41 | (6) |
|
Setting Your Goals and Objectives |
|
|
42 | (2) |
|
|
44 | (1) |
|
Identify Your Potential Participants |
|
|
45 | (2) |
|
|
47 | (14) |
|
|
48 | (5) |
|
|
53 | (1) |
|
Roles and Responsibilities |
|
|
53 | (3) |
|
Creating Timelines and Checklists |
|
|
56 | (5) |
|
|
61 | (14) |
|
|
63 | (1) |
|
|
63 | (1) |
|
|
63 | (2) |
|
|
65 | (6) |
|
|
71 | (4) |
|
Section 3: Greening Your Event |
|
|
|
Planning For the Environment |
|
|
75 | (24) |
|
|
76 | (1) |
|
|
77 | (1) |
|
|
78 | (1) |
|
Setting Your Environmental Standards |
|
|
79 | (6) |
|
|
85 | (1) |
|
|
86 | (2) |
|
Event Awards and Certification |
|
|
88 | (2) |
|
|
90 | (3) |
|
|
93 | (3) |
|
|
96 | (3) |
|
Section 4: High Level Logistics |
|
|
|
Getting Specific in Your Design |
|
|
99 | (28) |
|
|
100 | (3) |
|
|
103 | (1) |
|
|
104 | (6) |
|
|
110 | (2) |
|
|
112 | (3) |
|
|
115 | (2) |
|
Choosing Speakers/Entertainers |
|
|
117 | (3) |
|
|
120 | (1) |
|
|
121 | (6) |
|
|
127 | (12) |
|
|
128 | (3) |
|
Registration Area Set-Up/Ticket Sales |
|
|
131 | (1) |
|
Audio-Visual Requirements |
|
|
132 | (1) |
|
|
133 | (4) |
|
Material and Promotional Gifts |
|
|
137 | (2) |
|
|
139 | (14) |
|
|
140 | (1) |
|
Guaranteeing Your Numbers |
|
|
140 | (1) |
|
Working With the Venue and Caterer |
|
|
141 | (2) |
|
|
143 | (6) |
|
|
149 | (4) |
|
|
153 | (18) |
|
|
154 | (4) |
|
The Invitation and Marketing Material |
|
|
158 | (4) |
|
|
162 | (1) |
|
Reaching Your Target Market |
|
|
163 | (1) |
|
|
164 | (1) |
|
|
165 | (1) |
|
|
165 | (6) |
|
Section 5: Gadgets, Contracts, and Security |
|
|
|
Staying on Top of Technology |
|
|
171 | (12) |
|
|
172 | (1) |
|
|
172 | (3) |
|
|
175 | (3) |
|
|
178 | (1) |
|
|
178 | (1) |
|
Networking With Technology |
|
|
179 | (1) |
|
The New Breed of Audio-Visual Services and Equipment |
|
|
179 | (4) |
|
|
183 | (14) |
|
|
183 | (2) |
|
|
185 | (1) |
|
|
185 | (1) |
|
|
186 | (1) |
|
Acts of God and Force Majeure |
|
|
186 | (2) |
|
Venues, Audio-Visual, Food, Beverage, and More |
|
|
188 | (2) |
|
Signing Foreign Contracts |
|
|
190 | (1) |
|
|
191 | (6) |
|
|
197 | (8) |
|
Protecting Your High Profile Guests |
|
|
198 | (1) |
|
|
199 | (1) |
|
|
199 | (1) |
|
|
200 | (1) |
|
What is Your Privacy Policy? |
|
|
201 | (1) |
|
|
202 | (3) |
|
Section 6: On-Site Logistics |
|
|
|
|
205 | (16) |
|
|
206 | (9) |
|
|
215 | (2) |
|
|
217 | (3) |
|
Choosing a Customs Broker---For Out of Country Shipping |
|
|
220 | (1) |
|
|
221 | (12) |
|
What to Do When You Arrive |
|
|
221 | (3) |
|
|
224 | (1) |
|
Registration Check-In Area |
|
|
225 | (2) |
|
|
227 | (2) |
|
|
229 | (4) |
|
|
233 | (4) |
|
|
234 | (1) |
|
|
234 | (1) |
|
|
235 | (1) |
|
|
235 | (1) |
|
|
236 | (1) |
|
|
|
|
237 | (14) |
|
Associations and Organizations |
|
|
240 | (1) |
|
|
241 | (1) |
|
Qualities of An Event Planner |
|
|
241 | (2) |
|
Negotiations Skills and Strategies |
|
|
243 | (1) |
|
|
244 | (2) |
|
Employers That Hire Event Planners |
|
|
246 | (5) |
Resources |
|
251 | (10) |
Checklists |
|
261 | (23) |
Timelines |
|
284 | (5) |
Author Biography |
|
289 | (2) |
Glossary |
|
291 | (18) |
Index |
|
309 | |