Author Dedication |
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7 | (2) |
Acknowledgments |
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9 | (14) |
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SECTION ONE About This Book |
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23 | (24) |
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25 | (4) |
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What's New in This Edition? |
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26 | (1) |
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27 | (2) |
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Chapter 2 This Guide Is for You |
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29 | (8) |
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30 | (1) |
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How and When to Use This Guide |
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31 | (1) |
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32 | (1) |
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33 | (1) |
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Using Checklists and Timelines |
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33 | (1) |
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34 | (1) |
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Stories and Personal Experiences |
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35 | (1) |
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36 | (1) |
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Chapter 3 The Anatomy of an Event |
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37 | (10) |
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Special and Social Events |
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38 | (1) |
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Business and Educational Events |
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39 | (1) |
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40 | (1) |
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Who Are Your Participants? |
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40 | (2) |
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Location, Location, Location |
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42 | (1) |
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What All Events Have in Common |
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43 | (2) |
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43 | (1) |
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Date, time and site selection |
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44 | (1) |
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44 | (1) |
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44 | (1) |
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45 | (1) |
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45 | (2) |
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SECTION TWO The Big Picture |
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47 | (36) |
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Chapter 4 Defining Your Purpose |
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49 | (6) |
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51 | (1) |
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Possible goals and objectives |
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51 | (1) |
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52 | (3) |
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Return on investment (ROI) |
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53 | (1) |
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53 | (1) |
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54 | (1) |
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Chapter 5 The Planning Sessions |
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55 | (14) |
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Designing the Planning Session |
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57 | (3) |
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High level---goal questions |
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58 | (2) |
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60 | (1) |
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Assigning Roles and Responsibilities |
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61 | (3) |
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Creating Timelines and Checklists |
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64 | (2) |
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64 | (1) |
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65 | (1) |
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66 | (3) |
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Chapter 6 Where is the Money? |
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69 | (14) |
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71 | (2) |
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71 | (1) |
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71 | (2) |
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73 | (6) |
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74 | (1) |
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74 | (3) |
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77 | (1) |
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78 | (1) |
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79 | (4) |
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81 | (2) |
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SECTION THREE Taking Care of the People and the Planet |
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83 | (42) |
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Chapter 7 Planning Responsibly |
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85 | (4) |
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87 | (1) |
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Corporate Social Responsibility |
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87 | (1) |
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Cultural Sensitivity, Diversity and Ethics |
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88 | (1) |
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Chapter 8 Planning for the Environment |
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89 | (22) |
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90 | (1) |
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90 | (2) |
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92 | (6) |
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98 | (3) |
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101 | (4) |
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How does carbon offsetting help fight climate change? |
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102 | (3) |
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Green Venues and Locations |
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105 | (6) |
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Ask your participants to participate in green travel! |
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107 | (4) |
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Chapter 9 Social Responsibility |
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111 | (8) |
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116 | (3) |
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Chapter 10 Culture, Diversity and Ethics |
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119 | (6) |
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Cultural Sensitivity and Diversity |
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120 | (2) |
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122 | (3) |
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SECTION FOUR High Level Logistics |
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125 | (66) |
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Chapter 11 Get D own to Business |
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127 | (32) |
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128 | (4) |
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132 | (1) |
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133 | (6) |
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Using convention and visitors bureaus |
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136 | (1) |
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Request for proposal (RFP) |
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137 | (2) |
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139 | (3) |
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142 | (2) |
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144 | (3) |
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Using a Destination Management Company |
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147 | (1) |
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148 | (4) |
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Speaker/lecturer/instructor |
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148 | (1) |
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149 | (1) |
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150 | (1) |
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151 | (1) |
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152 | (7) |
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Business and educational agendas |
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152 | (5) |
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Social and special events agendas |
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157 | (1) |
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Add wellness to your agenda |
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158 | (1) |
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Chapter 12 Creating Atmosphere |
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159 | (14) |
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160 | (4) |
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Registration and ticket sales area |
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163 | (1) |
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164 | (2) |
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166 | (3) |
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Budgeting your internet access |
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167 | (1) |
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Audiovisual considerations |
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168 | (1) |
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168 | (1) |
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Program Material and Promotional Gifts |
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169 | (4) |
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171 | (2) |
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Chapter 13 Food and Beverage Choices |
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173 | (18) |
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174 | (2) |
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176 | (4) |
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Guaranteeing your numbers |
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179 | (1) |
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Factors that can impact your numbers |
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179 | (1) |
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Working with the Venue and Caterer |
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180 | (2) |
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182 | (5) |
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182 | (1) |
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Receptions and cocktail parties |
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183 | (1) |
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184 | (1) |
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Coffee breaks and continental breakfasts |
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185 | (1) |
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186 | (1) |
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187 | (4) |
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SECTION FIVE Marketing and Networking |
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191 | (22) |
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Chapter 14 Marketing and Networking |
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193 | (20) |
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195 | (5) |
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200 | (4) |
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Put your registration in the invitation |
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202 | (2) |
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204 | (3) |
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205 | (2) |
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Reaching Your Target Market |
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207 | (3) |
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210 | (2) |
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Visa requirements in flux |
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211 | (1) |
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212 | (1) |
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SECTION SIX Technology Speaking |
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213 | (20) |
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Chapter 15 The World of Technology |
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215 | (2) |
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Chapter 16 Staying on Top of Technology |
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217 | (16) |
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218 | (1) |
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Audiovisual Services and Equipment |
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218 | (5) |
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Terminology and definitions |
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220 | (2) |
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222 | (1) |
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222 | (1) |
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223 | (2) |
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224 | (1) |
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225 | (1) |
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225 | (3) |
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Descriptions of virtual events |
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227 | (1) |
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228 | (1) |
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Technology Trends and a Look Ahead |
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229 | (4) |
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SECTION SEVEN Social Media and Social Networking |
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233 | (24) |
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Chapter 17 Using Social Media and Social Networking |
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235 | (22) |
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The Roles of Social Media and Networking |
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237 | (5) |
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242 | (10) |
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Create and build strategies |
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242 | (1) |
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Establish goals and objectives |
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242 | (1) |
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242 | (1) |
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243 | (1) |
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243 | (8) |
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Importance of Hogging (as an example of a platform) |
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251 | (1) |
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252 | (5) |
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SECTION EIGHT Cover Your Assets -- Contracts, Insurance and Security |
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257 | (24) |
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259 | (8) |
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261 | (1) |
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261 | (1) |
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262 | (2) |
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Acts of god and force majeure |
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262 | (2) |
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Signing with Vendors and Suppliers |
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264 | (3) |
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265 | (1) |
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Signing foreign contracts |
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266 | (1) |
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267 | (6) |
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270 | (3) |
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Chapter 20 Security Issues |
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273 | (8) |
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274 | (1) |
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275 | (1) |
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If Outside Security Firm is Necessary |
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276 | (1) |
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277 | (1) |
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Registration and ticket sales data |
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277 | (1) |
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278 | (1) |
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Create Your Privacy Policy |
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279 | (2) |
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SECTION NINE On-Site Logistics |
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281 | (46) |
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Chapter 21 Logistically Speaking |
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283 | (20) |
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Finalize and Confirm Details |
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284 | (11) |
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Registration confirmation |
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285 | (1) |
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Speakers and entertainment confirmation |
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285 | (1) |
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Arrange pre-event meeting |
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286 | (1) |
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Finalize transportation needs |
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287 | (1) |
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Contact vendors and suppliers |
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287 | (1) |
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288 | (1) |
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289 | (2) |
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291 | (2) |
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293 | (2) |
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295 | (3) |
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297 | (1) |
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298 | (5) |
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301 | (1) |
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301 | (2) |
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Chapter 22 The Day Has Arrived! |
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303 | (12) |
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303 | (3) |
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306 | (1) |
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Registration Check-in Area |
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306 | (2) |
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308 | (1) |
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308 | (3) |
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308 | (2) |
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310 | (1) |
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311 | (1) |
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311 | (4) |
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315 | (6) |
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316 | (1) |
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316 | (1) |
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317 | (1) |
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318 | (1) |
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318 | (3) |
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321 | (6) |
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327 | (2) |
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Appendix A Tips to Becoming a Great Planner |
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329 | (10) |
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Associations and Organizations |
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330 | (1) |
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331 | (1) |
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Qualities of an Event Planner |
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332 | (2) |
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Negotiations Skills and Strategies |
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334 | (1) |
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335 | (4) |
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335 | (1) |
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336 | (1) |
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337 | (2) |
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339 | (30) |
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Planning Session Questionnaire - high level |
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340 | (3) |
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Designing and Defining Your Event |
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343 | (1) |
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344 | (2) |
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Budgeting Costs and Expenses |
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346 | (2) |
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348 | (2) |
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Speakers/Entertainer Arrangements |
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350 | (1) |
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Sample Speaker/Entertainer Agreement |
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351 | (2) |
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Food and Beverage Functions |
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353 | (2) |
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Quick Reference Guide for Food and Beverage Serving Amounts |
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355 | (2) |
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Coffee Breaks and Continental Breakfasts |
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355 | (1) |
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355 | (1) |
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356 | (1) |
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Room Set-up and Audiovisual Needs |
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357 | (1) |
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Room Setup Matrix Example |
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358 | (2) |
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360 | (1) |
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Designing Your Promotional Material |
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361 | (1) |
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Social Media/Networking/Marketing |
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362 | (1) |
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Environmental Checklist for Venue Selection |
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363 | (3) |
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Planning for a Cause --- Social Responsibility |
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366 | (1) |
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367 | (1) |
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Post Event Fact Status Sheet |
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368 | (1) |
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369 | (6) |
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Timeline for a smaller events |
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370 | (2) |
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372 | (3) |
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375 | (2) |
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377 | |
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377 | (1) |
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377 | (1) |
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377 | (1) |
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378 | (1) |
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378 | (1) |
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378 | (1) |
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378 | (1) |
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378 | (1) |
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378 | (1) |
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379 | (1) |
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379 | (1) |
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379 | (1) |
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379 | (1) |
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379 | (1) |
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379 | (1) |
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379 | (1) |
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380 | (1) |
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380 | |