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Complete Guide to Successful Event Planning [Minkštas viršelis]

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  • Formatas: Paperback / softback, 380 pages, aukštis x plotis: 230x155 mm, weight: 542 g, b/w illus
  • Išleidimo metai: 30-Jul-2016
  • Leidėjas: Atlantic Publishing Co
  • ISBN-10: 1620231565
  • ISBN-13: 9781620231562
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 380 pages, aukštis x plotis: 230x155 mm, weight: 542 g, b/w illus
  • Išleidimo metai: 30-Jul-2016
  • Leidėjas: Atlantic Publishing Co
  • ISBN-10: 1620231565
  • ISBN-13: 9781620231562
Kitos knygos pagal šią temą:
Gathering people together for a special event is always a challenge. Even for the experienced planner, each event is unique. The revised third edition of this award-winning book has been expanded to include social media, social networking, cultural sensitivity, ethics and diversity. The Complete Guide to Successful Event Planning is designed to assist any planner with meeting all the challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and meticulously produced with the participant in mind. Successful events do not just fall together; they are the result of hard work, creativity, awareness, and careful attention to detail — every detail.
Author Dedication 7(2)
Acknowledgments 9(14)
SECTION ONE About This Book
23(24)
Chapter 1 Introduction
25(4)
What's New in This Edition?
26(1)
My Story
27(2)
Chapter 2 This Guide Is for You
29(8)
The Scope of This Book
30(1)
How and When to Use This Guide
31(1)
Benefits to the Reader
32(1)
Intended Audience
33(1)
Using Checklists and Timelines
33(1)
What Should We Call It?
34(1)
Stories and Personal Experiences
35(1)
Book Disclaimer
36(1)
Chapter 3 The Anatomy of an Event
37(10)
Special and Social Events
38(1)
Business and Educational Events
39(1)
Why People Meet
40(1)
Who Are Your Participants?
40(2)
Location, Location, Location
42(1)
What All Events Have in Common
43(2)
Goals and objectives
43(1)
Date, time and site selection
44(1)
Promotion and marketing
44(1)
Participants/attendees
44(1)
Agenda
45(1)
Job of an Event Planner
45(2)
SECTION TWO The Big Picture
47(36)
Chapter 4 Defining Your Purpose
49(6)
Goals and Objectives
51(1)
Possible goals and objectives
51(1)
Financial Goals
52(3)
Return on investment (ROI)
53(1)
Internal ROI
53(1)
External ROI
54(1)
Chapter 5 The Planning Sessions
55(14)
Designing the Planning Session
57(3)
High level---goal questions
58(2)
Timing is Everything
60(1)
Assigning Roles and Responsibilities
61(3)
Creating Timelines and Checklists
64(2)
Timelines
64(1)
Checklists
65(1)
Outsourcing
66(3)
Chapter 6 Where is the Money?
69(14)
Creating a Budget
71(2)
Revenue/income stream
71(1)
Using sponsorship
71(2)
Expenses
73(6)
Fixed costs
74(1)
Variable expenses
74(3)
Indirect costs
77(1)
Breaking even
78(1)
Accounting Styles
79(4)
Payment method options
81(2)
SECTION THREE Taking Care of the People and the Planet
83(42)
Chapter 7 Planning Responsibly
85(4)
Green Event Planning
87(1)
Corporate Social Responsibility
87(1)
Cultural Sensitivity, Diversity and Ethics
88(1)
Chapter 8 Planning for the Environment
89(22)
Is this event necessary?
90(1)
Think locally
90(2)
The Green Game Plan
92(6)
Beyond Recycling
98(3)
Carbon Offsets
101(4)
How does carbon offsetting help fight climate change?
102(3)
Green Venues and Locations
105(6)
Ask your participants to participate in green travel!
107(4)
Chapter 9 Social Responsibility
111(8)
Creating Partnerships
116(3)
Chapter 10 Culture, Diversity and Ethics
119(6)
Cultural Sensitivity and Diversity
120(2)
Ethics
122(3)
SECTION FOUR High Level Logistics
125(66)
Chapter 11 Get D own to Business
127(32)
Date and Time Selection
128(4)
Choose a Destination
132(1)
Site Selection
133(6)
Using convention and visitors bureaus
136(1)
Request for proposal (RFP)
137(2)
Site Inspections
139(3)
Outdoor Sites
142(2)
The ADA
144(3)
Using a Destination Management Company
147(1)
Choosing Talent
148(4)
Speaker/lecturer/instructor
148(1)
Entertainers
149(1)
The speaker's budget
150(1)
Signing a contract
151(1)
Create the Agenda
152(7)
Business and educational agendas
152(5)
Social and special events agendas
157(1)
Add wellness to your agenda
158(1)
Chapter 12 Creating Atmosphere
159(14)
Room Set-Up and Designs
160(4)
Registration and ticket sales area
163(1)
Audiovisual Choices
164(2)
Access to Wi-Fi
166(3)
Budgeting your internet access
167(1)
Audiovisual considerations
168(1)
Technical support
168(1)
Program Material and Promotional Gifts
169(4)
Gifts
171(2)
Chapter 13 Food and Beverage Choices
173(18)
Know Your Audience
174(2)
Trends Come and Go
176(4)
Guaranteeing your numbers
179(1)
Factors that can impact your numbers
179(1)
Working with the Venue and Caterer
180(2)
Cost-Cutting Suggestions
182(5)
General suggestions
182(1)
Receptions and cocktail parties
183(1)
Serving wine
184(1)
Coffee breaks and continental breakfasts
185(1)
Suggested timelines
186(1)
Alcohol Liability
187(4)
SECTION FIVE Marketing and Networking
191(22)
Chapter 14 Marketing and Networking
193(20)
Promoting Your Event
195(5)
The Invitation
200(4)
Put your registration in the invitation
202(2)
Designing Your Website
204(3)
Online registration
205(2)
Reaching Your Target Market
207(3)
Promoting a Global Event
210(2)
Visa requirements in flux
211(1)
Timing
212(1)
SECTION SIX Technology Speaking
213(20)
Chapter 15 The World of Technology
215(2)
Chapter 16 Staying on Top of Technology
217(16)
Know What You Need
218(1)
Audiovisual Services and Equipment
218(5)
Terminology and definitions
220(2)
Presentation management
222(1)
Using kiosks
222(1)
Internet Access
223(2)
Types of bandwidth
224(1)
The cost of access
225(1)
Using Virtual Events
225(3)
Descriptions of virtual events
227(1)
Hybrid Events
228(1)
Technology Trends and a Look Ahead
229(4)
SECTION SEVEN Social Media and Social Networking
233(24)
Chapter 17 Using Social Media and Social Networking
235(22)
The Roles of Social Media and Networking
237(5)
Where to Start
242(10)
Create and build strategies
242(1)
Establish goals and objectives
242(1)
Decide your platforms
242(1)
Build a following
243(1)
Measure your success
243(8)
Importance of Hogging (as an example of a platform)
251(1)
Going Forward
252(5)
SECTION EIGHT Cover Your Assets -- Contracts, Insurance and Security
257(24)
Chapter 18 Contracts
259(8)
Creating a Contract
261(1)
Amending a Contract
261(1)
Expect the Unexpected
262(2)
Acts of god and force majeure
262(2)
Signing with Vendors and Suppliers
264(3)
Privacy concerns
265(1)
Signing foreign contracts
266(1)
Chapter 19 Insurance
267(6)
Types of Insurance
270(3)
Chapter 20 Security Issues
273(8)
High-Profile Guests
274(1)
Crowd Control
275(1)
If Outside Security Firm is Necessary
276(1)
Data Security
277(1)
Registration and ticket sales data
277(1)
Network Protection
278(1)
Create Your Privacy Policy
279(2)
SECTION NINE On-Site Logistics
281(46)
Chapter 21 Logistically Speaking
283(20)
Finalize and Confirm Details
284(11)
Registration confirmation
285(1)
Speakers and entertainment confirmation
285(1)
Arrange pre-event meeting
286(1)
Finalize transportation needs
287(1)
Contact vendors and suppliers
287(1)
Create event binder
288(1)
Create evaluations forms
289(2)
Schedule volunteers
291(2)
Pack a mobile office
293(2)
Event Materials
295(3)
Create name badges
297(1)
Shipping
298(5)
Shipping tips
301(1)
Out of country shipping
301(2)
Chapter 22 The Day Has Arrived!
303(12)
When You Arrive
303(3)
Rehearsal
306(1)
Registration Check-in Area
306(2)
Signs
308(1)
On-Site Management
308(3)
Staff and volunteers
308(2)
Inspect the rooms
310(1)
At the end of the day
311(1)
Contingency Plan
311(4)
Chapter 23 Wrap It Up!
315(6)
Pay the Bills
316(1)
Debriefing
316(1)
Thank You's
317(1)
Evaluations
318(1)
Final Report
318(3)
Chapter 24 Resources
321(6)
SECTION TEN Appendices
327(2)
Appendix A Tips to Becoming a Great Planner
329(10)
Associations and Organizations
330(1)
Trade Publications
331(1)
Qualities of an Event Planner
332(2)
Negotiations Skills and Strategies
334(1)
Potential Employers
335(4)
Event planning companies
335(1)
Hospitality industry
336(1)
The corporate market
337(2)
Appendix B Checklists
339(30)
Planning Session Questionnaire - high level
340(3)
Designing and Defining Your Event
343(1)
Task Status Report
344(2)
Budgeting Costs and Expenses
346(2)
Site Selection
348(2)
Speakers/Entertainer Arrangements
350(1)
Sample Speaker/Entertainer Agreement
351(2)
Food and Beverage Functions
353(2)
Quick Reference Guide for Food and Beverage Serving Amounts
355(2)
Coffee Breaks and Continental Breakfasts
355(1)
Alcohol Service
355(1)
Receptions
356(1)
Room Set-up and Audiovisual Needs
357(1)
Room Setup Matrix Example
358(2)
Registration Setup
360(1)
Designing Your Promotional Material
361(1)
Social Media/Networking/Marketing
362(1)
Environmental Checklist for Venue Selection
363(3)
Planning for a Cause --- Social Responsibility
366(1)
Sample Evaluation Form
367(1)
Post Event Fact Status Sheet
368(1)
Appendix C Timelines
369(6)
Timeline for a smaller events
370(2)
Large Event Timeline
372(3)
About the Author
375(2)
Index
377
A
377(1)
B
377(1)
C
377(1)
D
378(1)
E
378(1)
F
378(1)
G
378(1)
H
378(1)
I
378(1)
K
379(1)
N
379(1)
O
379(1)
P
379(1)
R
379(1)
S
379(1)
T
379(1)
V
380(1)
W
380