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1 | (82) |
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What Is a Meeting or Event, Anyway? |
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3 | (12) |
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Meetings Are Big Business |
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4 | (1) |
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Who Are These Planning Professionals? |
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4 | (3) |
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Determining the Purpose of a Meeting or Event |
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7 | (1) |
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What Are Meetings, and What Are Events? |
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7 | (1) |
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For-Profit and Not-for-Profit Perspectives |
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8 | (1) |
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The Sarbanes-Oxley Act (SOX) |
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9 | (1) |
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Least Common Denominators |
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10 | (5) |
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The Right Timing: Date and Time |
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10 | (1) |
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10 | (1) |
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The Right People: Attendees |
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11 | (1) |
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The Right Message: Speakers |
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11 | (1) |
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12 | (3) |
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Goals and Objectives: Critical from the Start |
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15 | (12) |
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Why Bother with Goals and Objectives? |
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16 | (2) |
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17 | (1) |
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The Smaller Picture: Objectives |
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18 | (1) |
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18 | (5) |
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Scenario #1: Happy Camper Company |
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19 | (2) |
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Scenario #2: Big Association of Rare Cat Owners (BARCO) |
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21 | (2) |
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23 | (2) |
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23 | (1) |
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23 | (1) |
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Continued Support from the Planning Committee |
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24 | (1) |
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25 | (2) |
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Time to Evaluate: Was It Worth It? |
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27 | (10) |
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28 | (2) |
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The Attendee: I've Gotta Attend Another Meeting? |
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28 | (1) |
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The Planner: I've Gotta Plan Another Meeting? |
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29 | (1) |
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The Sponsor: I've Gotta Fund Another Meeting? |
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30 | (1) |
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Measuring Return on Investment (ROI) |
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30 | (2) |
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31 | (1) |
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When Losing Money Makes Cents |
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32 | (1) |
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Measure the Success of Your Meeting |
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32 | (3) |
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33 | (1) |
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34 | (1) |
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34 | (1) |
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34 | (1) |
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35 | (2) |
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Meeting Industry Resources: Who Ya Gonna Call? |
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37 | (10) |
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38 | (1) |
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38 | (2) |
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Trade and Other Publications |
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40 | (1) |
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Convention and Visitor Bureaus (CVBs) |
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41 | (1) |
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Destination Management Companies (DMCs) |
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42 | (1) |
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42 | (1) |
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National or Global Sales Offices (NSOs/GSOs) |
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43 | (1) |
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44 | (1) |
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44 | (1) |
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44 | (1) |
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45 | (1) |
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Meeting Management Companies (MMCs) |
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45 | (2) |
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Planning and Technology: Soft-Where? World-Wide-What? |
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47 | (12) |
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48 | (2) |
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Meeting and Event Management Packages |
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50 | (4) |
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Registration and a Whole Lot More |
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50 | (2) |
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52 | (1) |
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53 | (1) |
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54 | (1) |
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55 | (1) |
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Current Trends of the Trade |
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55 | (4) |
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55 | (1) |
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56 | (1) |
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56 | (1) |
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Meetings That Are Not Face to Face |
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56 | (3) |
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Focus on the Special Event |
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59 | (14) |
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60 | (1) |
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Making the Event Memorable |
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60 | (1) |
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More Than Little Drink Umbrellas: The Theme |
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61 | (5) |
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62 | (1) |
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Checklist for Events at Alternative Venues |
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62 | (4) |
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A Marriage Made in Sponsorship Heaven |
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66 | (2) |
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68 | (1) |
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69 | (4) |
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69 | (1) |
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Contingency Plans: Risk Management and Safety |
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69 | (1) |
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70 | (1) |
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70 | (3) |
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Supplier Secrets No More: Where Communication Is Key |
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73 | (10) |
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74 | (4) |
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Your Business Under a Microscope |
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78 | (2) |
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80 | (1) |
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81 | (1) |
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Sales Managers Just Wine and Dine---Not! |
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81 | (2) |
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Part 2: First Things First |
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83 | (90) |
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Creating and Following a Timeline |
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85 | (12) |
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86 | (1) |
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87 | (5) |
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92 | (2) |
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94 | (3) |
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Budgeting: Dollars and Common Sense |
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97 | (12) |
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98 | (2) |
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Big Ticket Items: Up for Bid |
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100 | (1) |
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101 | (6) |
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102 | (1) |
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103 | (3) |
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106 | (1) |
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107 | (2) |
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109 | (12) |
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109 | (2) |
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111 | (5) |
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112 | (2) |
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RFP by Fax, Snail Mail, E-Mail, or Online? |
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114 | (1) |
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114 | (2) |
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116 | (1) |
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The Americans with Disabilities Act (ADA) |
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116 | (1) |
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See It Up Close and Personal |
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116 | (2) |
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117 | (1) |
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117 | (1) |
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118 | (1) |
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118 | (1) |
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Virtual Inspections and Colleague Recommendations |
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118 | (1) |
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Decisions, Decisions, Decisions |
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118 | (3) |
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119 | (1) |
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119 | (2) |
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Negotiating the Best Deal |
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121 | (12) |
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122 | (1) |
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Needs, Wants, and Everything in Between |
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123 | (1) |
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Everything's Negotiable (Almost) |
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123 | (5) |
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124 | (1) |
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125 | (1) |
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126 | (2) |
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128 | (1) |
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128 | (5) |
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128 | (1) |
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Service Charges, Gratuities, and Uncle Sam |
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129 | (1) |
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130 | (3) |
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Hotel Contracts: Signing on the Dotted Line |
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133 | (18) |
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It's More Than Dates, Rates, and Space |
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134 | (1) |
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General Provisions and Guestroom Issues |
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135 | (4) |
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Meeting/Event Space Provisions |
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139 | (1) |
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140 | (3) |
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Understanding Contract Damages |
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141 | (1) |
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General Contract Damage Rules |
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142 | (1) |
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143 | (1) |
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Cancellation or Termination? |
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143 | (3) |
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146 | (1) |
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147 | (1) |
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147 | (4) |
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Marketing--Early and Often |
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151 | (10) |
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152 | (1) |
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152 | (2) |
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Scenario #1: You Have to Attend the Sales Meeting |
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153 | (1) |
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Scenario #2: Please Come to This Meeting |
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153 | (1) |
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154 | (4) |
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155 | (1) |
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156 | (1) |
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157 | (1) |
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158 | (1) |
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Partnering: If You Can't Beat 'Em, Join 'Em |
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158 | (1) |
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158 | (3) |
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Exhibits and Expositions: Should You Do It? |
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161 | (12) |
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162 | (1) |
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162 | (5) |
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Location, Location, Location (Again) |
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163 | (1) |
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How Facilities Sell Exhibit Space |
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164 | (1) |
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How to Sell Space to Exhibitors |
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165 | (1) |
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Exposition Services Contractor (ESC) |
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165 | (2) |
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Determining Potential Exhibitors |
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167 | (1) |
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167 | (2) |
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169 | (1) |
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169 | (4) |
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169 | (1) |
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170 | (1) |
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171 | (1) |
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Got the Itch? Want to Learn More? |
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172 | (1) |
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173 | (90) |
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175 | (12) |
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Seating Is Important: Understanding Room Configurations |
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176 | (4) |
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Math for Meetings: Setup Specs |
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180 | (1) |
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Know and Understand Your Audience |
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181 | (1) |
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182 | (1) |
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Breakout Seating: The Fine Art of Educated Guessing |
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183 | (1) |
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184 | (1) |
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184 | (1) |
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Setting the Ground Rules or ``Norms'' for the Meeting |
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184 | (3) |
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The Stuff That Meetings and Events Are Made Of |
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187 | (12) |
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188 | (1) |
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188 | (3) |
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191 | (1) |
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Awards and Special Recognition |
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191 | (2) |
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193 | (2) |
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193 | (1) |
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Amenities in the Guest Room |
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193 | (1) |
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194 | (1) |
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Trinkets at the Tradeshow |
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195 | (1) |
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195 | (1) |
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196 | (3) |
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Yakety-Yak: Working with Speakers |
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199 | (12) |
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Setting the Stage for Excellence |
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200 | (1) |
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Where Do You Find Speakers? |
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201 | (1) |
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202 | (2) |
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202 | (1) |
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Effective Speaker Contracts |
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203 | (1) |
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Breakout Speakers and Other One-Shot Deals |
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204 | (1) |
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Call for Presentations (CFP) |
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204 | (2) |
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Meeting/Event Scoop Sheet |
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206 | (1) |
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Books, Tapes, and Other Sale Items |
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206 | (1) |
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Taping and Publication Release |
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207 | (1) |
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207 | (1) |
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Getting Them There and Other VIP Issues |
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207 | (2) |
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Speaker Ready Room or Green Room |
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208 | (1) |
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Cancellations, No-Shows, and Your Backup Plan |
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208 | (1) |
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209 | (1) |
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Speaker Support: Handle with Care |
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209 | (1) |
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Rehearse, Rehearse, Rehearse |
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209 | (2) |
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Planes, Trains, and Automobiles: Working with Transportation Providers |
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211 | (10) |
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212 | (1) |
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213 | (1) |
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213 | (1) |
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214 | (2) |
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216 | (1) |
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217 | (2) |
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219 | (2) |
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Food and Beverage Management |
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221 | (16) |
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222 | (2) |
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A Few Rules to Get You Started |
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224 | (5) |
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227 | (1) |
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228 | (1) |
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228 | (1) |
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229 | (1) |
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229 | (2) |
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231 | (1) |
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232 | (1) |
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233 | (4) |
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234 | (1) |
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235 | (1) |
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236 | (1) |
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Strategies for Working with Audio-Visuals |
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237 | (12) |
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238 | (2) |
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240 | (1) |
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241 | (2) |
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243 | (2) |
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245 | (1) |
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Media Options: Satellite, Video, Audio, and Web Conferencing |
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245 | (1) |
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Professional A/V Production |
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246 | (3) |
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Meeting Registration and Housing Reservations |
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249 | (14) |
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Designing Your Meeting Registration Form |
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250 | (3) |
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Developing Your Registration Database |
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253 | (1) |
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254 | (2) |
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Registration the Old-Fashioned Way |
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255 | (1) |
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Online Meeting Registration |
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255 | (1) |
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Meeting Registration Cancellations |
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256 | (1) |
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Hotel Reservations: ``Heads in Beds'' |
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256 | (7) |
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Housing Reservation Forms |
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258 | (1) |
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259 | (1) |
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260 | (1) |
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Call-in or Online Hotel Reservations |
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260 | (3) |
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Part 4: Center Stage and Beyond |
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263 | (70) |
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The Final Stretch: What to Expect Onsite |
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265 | (12) |
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266 | (6) |
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Setting Up Your Onsite Conference Office |
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266 | (2) |
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268 | (1) |
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268 | (1) |
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Convention or Meeting Resume |
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269 | (1) |
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Rooming List---Keep on Top of It! |
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270 | (2) |
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272 | (1) |
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272 | (1) |
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273 | (1) |
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Meetings About Your Meeting |
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273 | (2) |
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274 | (1) |
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274 | (1) |
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274 | (1) |
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The Three R's---Review, Review, Review |
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275 | (1) |
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The Master Bill: Review Before You Go |
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275 | (2) |
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277 | (12) |
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Registration Setup Considerations |
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278 | (2) |
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280 | (1) |
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281 | (1) |
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282 | (2) |
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Welcome to My (Early!) Morning |
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283 | (1) |
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283 | (1) |
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284 | (1) |
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284 | (1) |
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285 | (1) |
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286 | (3) |
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289 | (8) |
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290 | (1) |
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291 | (2) |
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Written Contingency Plans |
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293 | (1) |
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Professional Security Services |
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293 | (1) |
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294 | (1) |
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295 | (2) |
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295 | (1) |
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296 | (1) |
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It's Not Over 'Til It's Over |
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297 | (8) |
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297 | (1) |
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Tipping ... Didn't We Do That? |
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298 | (2) |
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Tabulating the Evaluations |
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300 | (1) |
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301 | (1) |
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301 | (1) |
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302 | (3) |
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302 | (1) |
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303 | (1) |
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304 | (1) |
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For Suppliers Only (Planners May Take a Peek) |
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305 | (10) |
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Six Ways to Lose a Customer |
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306 | (1) |
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Six Steps to a Great Partnership |
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306 | (1) |
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Know Your Property/Product/Service |
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307 | (1) |
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307 | (1) |
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308 | (1) |
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308 | (2) |
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310 | (2) |
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310 | (1) |
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311 | (1) |
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312 | (1) |
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312 | (1) |
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Provide Their Meeting History |
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313 | (2) |
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313 | (1) |
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313 | (2) |
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Meeting Industry Certification |
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315 | (8) |
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Certification: Is It for You? |
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316 | (2) |
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318 | (1) |
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318 | (1) |
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319 | (1) |
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Professional Associations |
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319 | (1) |
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Continuing Education Units (CEUs) |
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320 | (1) |
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320 | (1) |
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320 | (3) |
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Keeping Cool Under Pressure |
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323 | (10) |
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How Much More Can I Take? |
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324 | (1) |
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325 | (1) |
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What's So Hard About That? |
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326 | (1) |
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327 | (2) |
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328 | (1) |
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329 | (1) |
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When the Going Gets Tough |
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329 | (1) |
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329 | (4) |
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Juggling Multiple Meetings |
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330 | (1) |
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330 | (3) |
| Sample Forms and Checklists |
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333 | (12) |
| Meeting-Related Websites |
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345 | (6) |
| Index |
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351 | |
Daugiau apie elektronines knygas