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Conferences and Conventions: A Global Industry 3rd edition [Kietas viršelis]

3.71/5 (7 ratings by Goodreads)
  • Formatas: Hardback, 424 pages, aukštis x plotis: 246x189 mm, weight: 970 g
  • Serija: Events Management
  • Išleidimo metai: 18-Jan-2013
  • Leidėjas: Routledge
  • ISBN-10: 041552668X
  • ISBN-13: 9780415526685
Kitos knygos pagal šią temą:
Conferences and Conventions: A Global Industry 3rd editionDidesnis paveikslėlis
  • Formatas: Hardback, 424 pages, aukštis x plotis: 246x189 mm, weight: 970 g
  • Serija: Events Management
  • Išleidimo metai: 18-Jan-2013
  • Leidėjas: Routledge
  • ISBN-10: 041552668X
  • ISBN-13: 9780415526685
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9780415526685.html
Raktažodžiai:
Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish.

This revised 3rd edition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:

  • New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management.
  • Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East.
  • A detailed meetings and events industry lexicon.

This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.

Recenzijos

The world of meetings is as besot by fresh social media implications as it is by sustainability issues, and a clear, respected guide is necessary. That guide is Tony Rogers and he brings his integrity to every page. In all, this work is meaningful, timely and welcomed and, "revised and expanded" in the truest sense of those words.

Rick Antonson, President and CEO of Tourism Vancouver, Canada

In this new and updated edition Tony Rogers provides a wealth of insight into the workings of a truly global Conference and Conventions Industry. In particular the expansion of material on business tourism is a welcome addition and the chapter on impacts brings to the fore, the need to evaluate and address how events of this kind contribute to social knowledge and to an area or regions economy. Overall this is a user-friendly and educational read; it gives anyone accessing it not only the perfect background into the industry, but also some thought-provoking ideas on how to function within it and how to develop business in the future.

Graham Berridge, University of West London, UK

List of illustrations
x
Preface xiii
Foreword xv
1 A Global Industry
1(40)
Chapter objectives
1(1)
Learning outcomes
2(1)
Introduction
2(1)
The origins of the conference industry
2(3)
The foundations of a proper industry
5(7)
Case Study 1.1 Infrastructure investments in Sydney
8(4)
The globalisation of the conference industry
12(7)
Certain industry shortcomings
19(5)
Industry parameters and definitions
24(3)
Business tourism and leisure tourism
27(1)
Benefits of conference and business tourism
28(3)
Changing the perceptions and profile of conferences and business events
31(7)
Case Study 1.2 Qatar National Convention Centre
32(6)
Summary
38(1)
Review and discussion questions
39(1)
References
39(1)
Further reading
40(1)
2 The Structure Of The Conference Industry
41(156)
Chapter objectives
41(1)
Learning outcomes
42(1)
Introduction
42(1)
The buyers
42(18)
The suppliers
60(4)
Agencies and intermediaries
64(14)
Other important organisations
78(16)
Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO
81(3)
Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires
84(3)
Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives
87(7)
Summary
94(1)
Review and discussion questions
95(1)
References
95(1)
Further reading
96(101)
3 Winning Conference Business: 1
197
Chapter objectives
97(1)
Learning outcomes
98(1)
Introduction
98(1)
Marketing principles
98(8)
Relationship marketing and customer relationship management
106(4)
Branding
110(9)
Case Study 3.1 Vilnius Convention Bureau branding
113(6)
The role of destination marketing organisations
119(8)
Event agency marketing activity
127(10)
Case Study 3.2 Sao Paulo Convention and Visitors Bureau, Brazil
130(7)
Summary
137(1)
Review and discussion questions
138(1)
References
138(1)
Further reading
139(2)
4 Winning Conference Business: 2
141(36)
Chapter objectives
141(1)
Learning outcomes
142(1)
Introduction
142(1)
Web marketing
143(3)
The use of social media
146(2)
Familiarisation visits, workshops and showcases
148(3)
Case Study 4.1 `Scotland Means Business'
149(2)
Conference ambassador programmes
151(6)
Event bidding and tendering
157(3)
Subvention and bid support practices
160(15)
Case Study 4.2 Seoul Convention Bureau's three-step social media campaign in destination marketing
168(4)
Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM)
172(3)
Summary
175(1)
Review and discussion questions
176(1)
References
176(1)
5 Planning And Staging Successful Conferences: An Organiser's Perspective
177(52)
Chapter objectives
177(1)
Learning outcomes
178(1)
Introduction
178(1)
A general introduction to conference organising
178(2)
Pre-conference planning and research
180(6)
Case Study 5.1 Outsourcing to a PCO or event management agency
182(4)
Budgeting and financial management
186(6)
Sourcing and selecting a venue
192(6)
Negotiating with venues
198(2)
Programme planning
200(2)
Event marketing
202(4)
Case Study 5.2 Using Twitter at `The Future Is You' Conference
205(1)
Conference management and production
206(2)
Event evaluation and measuring return on investment (ROI)
208(10)
Case Study 5.3 The Kenes Group
214(4)
Social media blue paper
218(8)
Summary
226(1)
Review and discussion questions
227(1)
References
227(1)
Further reading
228(1)
6 Conference Management: A Venue Perspective
229(22)
Chapter objectives
229(1)
Learning outcomes
230(1)
Introduction
230(1)
Professional inspection visits and showrounds
230(2)
Yield management and `REVPAR'
232(3)
Negotiating with clients
235(2)
Venue case studies
237(13)
Case Study 6.1 China National Convention Center, Beijing, China
237(5)
Case Study 6.2 Highgate House, Northamptonshire, England
242(4)
Case Study 6.3 The Celtic Manor Resort, Newport, Wales
246(4)
Summary
250(1)
Review and discussion questions
250(1)
References
250(1)
Further reading
250(1)
7 The Economic, Social And Environmental Impacts Of Conferences And Conventions
251(34)
Chapter objectives
251(1)
Learning outcomes
252(1)
Introduction
252(1)
Factors affecting conference sector demand
252(3)
The economic impact of the conventions industry
255(8)
Social impacts and legacies
263(4)
Environmental impacts and sustainability issues
267(15)
Case Study 7.1 The Conventa Exhibition's sustainability features
274(2)
Case Study 7.2 Vancouver Convention Centre, Canada
276(6)
Summary
282(1)
Review and discussion questions
283(1)
References
283(2)
8 Developing The Industry's Workforce: Creating A Profession
285(38)
Chapter objectives
285(1)
Learning outcomes
286(1)
Introduction
286(1)
Developing appropriate skills
286(4)
Creating a profession
290(3)
Education and learning, training and CPD opportunities
293(7)
Careers in the conference industry
300(2)
Salary levels
302(2)
Career profiles of leading industry figures
304(16)
Summary
320(1)
Review and discussion questions
321(1)
References
321(2)
9 Leading Industry Organisations
323(28)
Chapter objectives
323(1)
Learning outcomes
324(1)
Introduction
324(1)
The roles of international organisations and associations
324(17)
The roles of selected national trade associations
341(8)
Online communities of industry professionals
349(1)
An assessment of the conference industry's fragmentation
349(1)
Summary
350(1)
Review and discussion questions
350(1)
10 The Future: Trends, Challenges And Opportunities
351(40)
Chapter objectives
351(1)
Learning outcomes
352(1)
Introduction
352(1)
Understanding and promoting the value of the conference, meetings and business events industry
352(4)
Case Study 10.1 29th International Congress of Ophthalmology 2002, Sydney
356(1)
Technology applications and trends
356(10)
Case Study 10.2 App keeps knee specialists on their toes
365(1)
Virtual, face-to-face or hybrid?
366(4)
Corporate social responsibility
370(3)
The future of meetings, conferences and conventions
373(12)
In conclusion
385(1)
Summary
386(1)
Review and discussion questions
387(1)
References
387(2)
Further reading
389(2)
Meetings and events industry lexicon 391(26)
Index 417
Tony Rogers is a consultant specialising in conferences, business tourism / business visits and events, and destination marketing and management as well as Visiting Fellow at Leeds Metropolitan Universitys UK Centre for Events Management.