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El. knyga: Congressional Elections: Campaigning at Home and in Washington

3.44/5 (33 ratings by Goodreads)
(University of Connecticut, USA), (Northeastern University), (Northeastern University (Student))
  • Formatas: PDF+DRM
  • Išleidimo metai: 28-Nov-2019
  • Leidėjas: CQ Press
  • Kalba: eng
  • ISBN-13: 9781544323107
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  • Formatas: PDF+DRM
  • Išleidimo metai: 28-Nov-2019
  • Leidėjas: CQ Press
  • Kalba: eng
  • ISBN-13: 9781544323107
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"It is the gold standard for texts on congressional campaigns and elections."

Bruce A. Larson, Gettysburg College

In Congressional Elections: Campaigning at Home and in Washington authors Paul Herrnson and Costas Panagopoulos combine top-notch research with real-world politics as they argues that successful candidates run two campaigns: one for votes, the other for resources. Using campaign finance data, original survey research, and hundreds of interviews with candidates and political insiders, Herrnson and Panagopoulos look at how this dual strategy affects who wins and how it ultimately shapes the entire electoral system. The Eighth Edition considers the impact of the Internet and social media on campaigning in the 2018 elections; the growing influence of interest groups; and the influence of new voting methods on candidate, party, and voter mobilization tactics.

Recenzijos

"It is, in my view, the best of the congressional elections texts." -- John Dinan "In a few words: comprehensive, well-written, and timely. Herrnson was among the first to detect the role of the party-in-the-campaign centered in Washington, D.C., and the intervening years have proved him right." -- John White "This book is an excellent, engaging read in which students can learn a lot about the myths and realities of how congressional elections operate." -- Ken Moffett

Tables and Figures
ix
Preface xiii
Authorship and Acknowledgments xvii
Introduction 1(6)
Chapter 1 The Strategic Context
7(32)
The Candidate-Centered Campaign
7(2)
The Institutional Framework
9(9)
Political Culture
18(3)
Campaign Technology
21(2)
The Political Setting
23(5)
Recent Congressional Elections
28(11)
Chapter 2 Candidates and Nominations
39(32)
Strategic Ambition
39(14)
Passing the Primary Test
53(5)
Nominations, Elections, and Representation
58(9)
The Senate
67(4)
Chapter 3 The Anatomy of a Campaign
71(15)
Campaign Organizations
71(9)
Campaign Budgets
80(3)
Senate Campaigns
83(3)
Chapter 4 The Parties Campaign
86(44)
National Agenda-Setting
87(5)
National, Congressional, and Senatorial Campaign Committees
92(5)
Strategy, Decision-Making, and Targeting
97(4)
Campaign Contributions and Coordinated Expenditures
101(7)
Campaign Services
108(8)
Outside Campaigns
116(8)
The Impact of Party Campaigning
124(6)
Chapter 5 The Interests Campaign
130(41)
Organizing for Electoral Influence
131(16)
Strategy, Decision-Making, and Targeting
147(6)
PAC Contributions
153(4)
Campaign Services
157(3)
Outside Campaigns
160(5)
The Impact of Interest Group Activity
165(6)
Chapter 6 The Campaign for Resources
171(37)
Inequalities in Resources
172(4)
House Incumbents
176(11)
House Challengers
187(5)
Candidates for House Open Seats
192(6)
Senate Campaigns
198(4)
Single-Candidate Super PACs and 501(c) Organizations
202(4)
Female Candidates, Political Movements, and Campaign Fundraising
206(2)
Chapter 7 Campaign Strategy
208(24)
Voting Behavior
208(4)
Voters and Campaign Strategy
212(3)
Gauging Public Opinion
215(3)
Voter Targeting
218(4)
The Message
222(10)
Chapter 8 Campaign Communications
232(24)
Television Advertising
232(8)
Radio Advertising
240(1)
Newspaper Advertising
240(1)
Direct Mail and Newsletters
241(1)
Telephone Calls
242(1)
Digital Advertising
243(3)
Free Media
246(1)
Attracting Coverage
246(4)
Fieldwork
250(1)
The Importance of Different Communications Techniques
251(3)
Outside Campaigns
254(2)
Chapter 9 Candidates, Campaigns, and Electoral Success
256(26)
House Incumbent Campaigns
258(6)
House Challenger Campaigns
264(6)
House Open-Seat Campaigns
270(3)
Senate Campaigns
273(2)
Claiming Credit and Placing Blame
275(7)
Chapter 10 Elections and Governance
282(17)
The Permanent Campaign
282(3)
A Decentralized Congress
285(4)
Political Parties as Centralizing Agents
289(2)
Responsiveness, Responsibility, and Public Policy
291(8)
Chapter 11 Campaign Reform
299(22)
The Case for Reform
299(3)
Obstacles to Reform
302(2)
The BCRA and the DISCLOSE Act
304(4)
The NVRA and the HAVA
308(2)
Some Ideas for Reform
310(11)
Notes 321(42)
Name Index 363(19)
Index 382
Paul S. Herrnson is director of the Center for American Politics and Citizenship and professor of government and politics at the University of Maryland. He is the author of Congressional Elections: Campaigning at Home and in Washington, 4th ed. (2004) and Party Campaigning in the 1980s (1988) and coauthor of The Financiers of Congressional Elections (2003). He is coeditor of several volumes, including War Stories from Capitol Hill (2003), Responsible Partisanship? The Evolution of American Political Parties Since 1950 (2003), Multiparty Politics in America, 2nd ed. (2002), and Playing Hardball: Campaigning for the U.S. Congress (2000). He has served as an American Political Science Association congressional fellow and has received several teaching awards, including an Excellence in Teaching Award from the University of Maryland.

Costas Panagopoulos is a visiting professor of Political Science and a fellow at the Center for the Study of American Politics at Yale University for the 2015-2016 academic year. He is also Professor of Political Science and Director of the Center for Electoral Politics and Democracy and the graduate program in Elections and Campaign Management at Fordham University. A leading expert on campaigns and elections, voting behavior, media and public opinion, campaign strategy and campaign finance, Dr. Panagopoulos has published numerous book and dozens of articles, including A Citizens Guide to U.S. Elections: Empowering Democracy in America (coauthored with Aaron Weinschenk, Routledge, 2016). He has also been part of the Decision Desk team at NBC News since the 2006 election cycle. In 1992, while a student at Harvard University, Dr. Panagopoulos was a candidate for the Massachusetts State Legislature.