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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide [Minkštas viršelis]

4.50/5 (4 ratings by Goodreads)
(University of Cardiff, UK)
  • Formatas: Paperback / softback, 210 pages, aukštis x plotis: 216x138 mm, weight: 453 g
  • Serija: Routledge Library Editions: Consumer Behaviour
  • Išleidimo metai: 23-Nov-2016
  • Leidėjas: Routledge
  • ISBN-10: 1138832391
  • ISBN-13: 9781138832398
Kitos knygos pagal šią temą:
Consumer Behaviour (RLE Consumer Behaviour): A Practical GuideDidesnis paveikslėlis
  • Formatas: Paperback / softback, 210 pages, aukštis x plotis: 216x138 mm, weight: 453 g
  • Serija: Routledge Library Editions: Consumer Behaviour
  • Išleidimo metai: 23-Nov-2016
  • Leidėjas: Routledge
  • ISBN-10: 1138832391
  • ISBN-13: 9781138832398
Kitos knygos pagal šią temą:
Pastovi nuoroda: https://www.kriso.lt/db/9781138832398.html
Raktažodžiai:

This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Recenzijos

Lucid and stimulating Retail and Distribution Management

Part 1: Introduction
1. Marketing and the Consumer Part 2: Individual Consumer Behaviour
2. Perception and Learning
3. Consumer Motiveation
4. Personality and Consumer Choice
5. Attitudes and Consumer Behavior Part 3: Group Consumer Behaviour
6. Group Influences and Interpersonal Communication
7. The Family and Consumer Socialisation
8. Social Stratification and Consumer Decision Making
9. Cultures and Subcultures
10. Integration and Application

Foxall, Gordon R.