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El. knyga: Consumer Research Methods in Food Science

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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 





Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.
Consumer research in food science: history, objectives, ethics, and
general principles.- The historical development of food systems and
heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer
Research.- Consumer research through cookbooks and cooking shows:
Linguistics, Cultural Studies, and Media Studies.- The analysis of images in
consumer research.- A structural approach to social representations of food
and beverages: some methods to scientifically study lay thinking.- Perception
and representation: Sorting task and Projective mapping.- Measure of the
verbal emotional responses triggered by food products.- Implicit methods of
food wanting.- Methods for studying multisensory perception in consumer
research.- Doing (consumer) research with children: whats
new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities
for food researchers.- Consumer research in social media: guidelines and
recommendations.- Research through scenarios.- Implementing eye tracking
technology in experimental design studies in food & beverage
advertising.- Field Studies in Food Settings: Lessons Learned and Concrete
Cases.- Econometric tools for food science.- Product portfolio
management.- Use of lexicometry in sensometrics, an essential complement to
holistic methods. An original methodology.- Concept and packaging testing in
the food industry.- Measuring desirability using reaction cards method. Meal
evaluations: Studying foods and beverages in the meal context.- Studying
future food scenarios with design fiction.
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