The third edition of Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern consumer revolution and its global scope.
The book deals with crucial interpretive issues, such as whether consumerism is a natural human expression or involves other causes, the relationship between consumer apparatus (such as shops and advertising) and human needs, and the interplay between Western and other regional forms of consumerism. It covers major historical moments and changes, including the consumer revolution in Western society beginning in the 17th century and regional cultural patterns from the 19th century onward. This is a substantially revised edition, with updated suggested readings, rewritten sections on premodern consumerism in agricultural societies, and globalization and consumerism, and expanded coverage of major regions like India and Latin America.
This volume is essential reading for all students of world history and will be of great value to those in business history and environmental history.
The third edition of Consumerism in World History explores the nature of consumerism and its evolution, with particular emphasis on the modern consumer revolution and its global scope.
1. Consumerism and History Part I: Premodern Consumerism
2. The Origins
of Consumerism
3. The Range and Limitations of Premodern Consumerism Part II:
The Emergence of Modern Consumerism in Western Societies
4. The First Modern
Consumer Societies: Western Europe in the 17th and 18th Centuries
5. Causes
of the New Consumerism
6. Consumerism across the Atlantic: An Early Imitation
7. The Explosion of Consumerism in Western Europe and the United States
8.
The Undercurrent of Opposition Part III: Modern Consumerism Begins to Go
Global: 1850-1950
9. Consumerism in Russia
10. Consumerism in East Asia
11.
Consumerism in the Islamic Near East
12. Consumerism in Latin America
13.
Consumerism in Africa Part IV: A New Stage: Consumerism and Contemporary
History
14. Regional and Other Variants
15. Globalization and Intensification
16. Conclusion: The Meanings of Modern Consumerism
Peter N. Stearns is a Distinguished University Professor of History Emeritus at George Mason University, USA. He has written and taught on a variety of subjects in world history, including consumerism. He has worked extensively on the modern history of emotion, including its links to consumerism, and has researched other specific aspects of consumerism, such as the rise of the birthday party.
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