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Contemporary Services Management Issues: Multidisciplinary Perspectives New edition [Minkštas viršelis]

Edited by , Edited by , Edited by
  • Formatas: Paperback / softback, 296 pages, aukštis x plotis: 210x148 mm, weight: 387 g, 103 Illustrations
  • Išleidimo metai: 29-Mar-2019
  • Leidėjas: Peter Lang AG
  • ISBN-10: 3631775008
  • ISBN-13: 9783631775004
Kitos knygos pagal šią temą:
  • Formatas: Paperback / softback, 296 pages, aukštis x plotis: 210x148 mm, weight: 387 g, 103 Illustrations
  • Išleidimo metai: 29-Mar-2019
  • Leidėjas: Peter Lang AG
  • ISBN-10: 3631775008
  • ISBN-13: 9783631775004
Kitos knygos pagal šią temą:

Scientific societies are shaped by interdisciplinary approaches and perspectives. They use knowledge from different methods to establish causal relationships and to collect scientific findings in specific theories in order to achieve scientific laws. The editors of this book, convinced of the power of interdisciplinary approaches and broad perspectives, have brought together topics from the various fields of the social sciences. The book, which deals with topics such as organizational behavior, human resources management, innovative approaches, financial performance and marketing strategies through various research methods, offers readers up-to-date information on service management and practice.



This book presents scientific research on organizational behavior, personnel management, innovation, finance and marketing within the scope of modern management and practices in the services sector. It contains suggestions for management strategies and applications that benefit all parties in the sector.

List of Contributors
9(2)
A Theoretical Evaluation of Relationship between Strategic Choices and Human Resources Management Models
11(22)
Dr. Burak Ozdemir
Dr. Akansel Yalginkaya
Investigation of Attitude and Behavior on Online Shopping with a Proposed Structural Equation Model
33(12)
Asst. Prof. Huseyin Gurbuz
Prof. Dr. Veysel Yilmaz
The Effects of Intangible Fixed Assets of Financial Performance: An Application in Technology Companies in Borsa Istanbul
45(32)
Lec. Mehmet Kaygusuz
Prof. Dr. Serafettin Sevim
Assoc. Prof. Dr. Tunga Bozdogan
A Comparative Analysis on the Information Search Behavior of Workers in the Media Sector during the Adaptation Process to the Innovations
77(26)
Asst. Prof
Liknur Aydogdu Karaaslan
Risk-Based Audit Application with Fuzzy Analytic Hierarchy Process Method
103(26)
Asst. Prof. Mahmut Sami Ozturk
Asst. Prof. Hakan Ozgelik
A Semiotic Analysis on TV Ads with the `Milky Snacks' Emphasis as Part of Consumerist Culture and Healthy Nutrition Trend
129(20)
Res. Asst. Gulten Adali Aydin
Res. Asst. Pelin Ogumii Aktas
Res. Asst. Sukru Aydin
Accounting Education in Turkey: Bibliometric Analysis of Turkish Accounting Education Symposiums (1979-2017)
149(22)
Asst. Prof. Oguzhan Carikci
The Effect of Employees' Prosocial Motivation on Organizational Citizenship Behaviour: The Mediating Role of Intrinsic Motivation
171(16)
Asst. Prof. Hasan Huseyin Uzunbacak Res. Asst. Seyhan Ozdemir
Asst. Prof. Tahsin Akcakanat
A Qualitative Research on the Perceptions of Administrators about Organizational Power Resources
187(22)
Asst. Prof. Ahmet Yildirim
Reading Jean Jacques Rousseau in the Context of Values
209(12)
Asst. Prof. Ahmet Umut Hacifevzioglu
Innovative Approaches in Health: e-Health
221(12)
Asst. Prof. Gozde Yesilaydin
Asst. Prof. Okan Ozkan
Res. Asst. Ferda Buluc
Lee. Bayram Goktas
The Effect of Organizational Trust on Organizational Commitment and Corporate Image: An Application on Hotel Employees
233(18)
Lec. Yusuf Gokce
Prof. Dr. Azize Hassan
Assoc. Prof. Dr. Elbeyi Pelit
Lec. Faruk Gokce
Online Reputation Management: How Hotels Can Increase Customer Loyalty?
251(20)
Asst. Prof. Ali Avan
Assoc. Prof. Dr. Ahmet Baytok
Assoc. Prof. Dr. Ozcan Zorlu
Tourist Guiding as an Important Component of Tourism Services: Investigation of Perceptions of Tourist Guide Candidates about the Concept of Tourist Guide by Metaphor Analysis
271(16)
Asst. Prof. Dr. Seden Dogan
Asst. Prof. Dr. Yasin Keles
List of Figures 287(2)
List of Charts 289(2)
List of Tables 291(4)
About Editors 295
Elbeyi PELIT is Assoc. Prof. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey).



Hasan Huseyin SOYBALI is Assoc. Prof. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey)



Ali Avan is Dr. at the Faculty of Tourism, Afyon Kocatepe University, Afyonkarahisar (Turkey)