Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.
Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol.
This will be the seventh volume in the ICAP Series on Alcohol in Society.
Recenzijos
"I know of no other text that readily convey to the reader information on corporate social responsibility in the alcohol beverage industry." The authors are well-regarded international practitioners and scholars who bring together useful information from their various perspectives. The reference lists for each chapter are up to date and provide the reader a resource for further study. The text will be useful to anyone whose interest is substance use and abuse. This text elucidates the push and pull among consumers, corporations, and political and cultural constituencies.
____Marcus Grant and Joyce O'Connor (Eds.), Contemporary Psychology (PsycCRITIQUES), April 26, 2006 Vol. 51 (17), Article 15. "I know of no other text that readily convey to the reader information on corporate social responsibility in the alcohol beverage industry. The authors are well-regarded international practitioners and scholars who bring together useful information from their various perspectives. The reference lists for each chapter are up to date and provide the reader a resource for further study. The text will be useful to anyone whose interest is substance use and abuse. This text elucidates the push and pull among consumers, corporations, and political and cultural constituencies." - Marcus Grant and Joyce O'Connor (Eds.), Contemporary Psychology (PsycCRITIQUES), April 26, 2006 Vol. 51 (17), Article 15.
Grant, O'Connor, Introduction. Logan, O'Connor, Corporate Social
Responsibility and Corporate Citizenship: Definitions, History and Issues.
Orley, Corporate Social Responsibility and Product Safety: A Role for
Public-private Partnership. Orley, Logan, Perspectives on Partnerships for
Corporate Social Responsibility in the Beverage Alcohol Industry. Grant,
Alcohol Policy Through Partnership: Is the Glass Half-empty or Half-full?
Peele, Drinking Education: Minimizing Negatives or Optimizing Potential?
Riley, Drinking it in: Findings of the Valencia Meeting on Marketing and
Promotion of Alcohol to Young People. McAvoy, Mackenzie, Government
Regulation, Corporate Responsibility and Personal Pleasure: A Public Health
Perspective from New Zealand. Coors, Corporate Social Responsibility: A
Context for Alcohol Policy. Orley, Corporate Social Responsibility in
Practice Within the Beverage Alcohol Industry. Roche, Establishing Good
Practice in Responsible Drinks Promotion: Illustrations of Good and Bad
Practice from a Public Health Perspective. Burkitt, Are Alcohol Advertisers
Drinking in the Last Chance Saloon? Britton, Setting the Standards for
Responsible Consumer Marketing in Beverage Alcohol. Cressy, Gourovitch,
Developing Solutions for Abusive Drinking on Campus: A
Campus-Community-Industry Collaborative Model. Morgan, Approaches to Primary
Prevention of Alcohol Misuse Among Young People. Houghton, Pedlow, Botha,
Report on the Framework for Responsibility. Hannum, Conclusions.
Grant, Marcus; O'Connor, Joyce
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