In recent years, there has been a rapid increase in public pressure on the accountability of business organizations. Financial crises and corporate scandals around the world have raised serious concerns about the implications for the social and environmental impacts of industry and enterprises. Consequently, there is a growing social demand for transparency in business management. These efforts to instil good practice and ethical behaviour have been particularly pronounced in the tourism and hospitality sectors, where corporate social responsibility is seen as essential for the future of the industry.
Drawing on research from around the world, this collection of essays explores key challenges, solutions and applications of business ethics, CSR, and corporate governance in the tourism industry. This book will be a reading companion mainly for tourism management students in higher academic organizations but will also be of interest to professionals, policymakers, and planners in the field of tourism management and marketing.
Chapter
1. Preserving the Past, Enriching the Future: Exploring the
Prospects and Challenges of Heritage Conservation as a Corporate Social
Responsibility Strategy; Priyakrushna Mohanty, Sreeraman Nandhi, and
Srinivasan MB
Chapter
2. Role of CSR Advertising Campaigns in Hotel Industry: Responsible
Luxury Campaign by ITC Hotels; Pravin Chandra Singh, Sujay Vikram Singh,
Aastha Jain, Erum Shaikh, Kuldeep Singh, and Kumari Neelam
Chapter
3. Factors affecting CSR practices in entrepreneurship: Case of
female entrepreneurs in Pakistan; Muhammad Nawaz Tunio, Iffat Sabir, Aamir
Rashid, and Faheem Gul Gilal
Chapter
4. Evaluating the Influence of Corporate Social Responsibility
Initiatives for Hotel Success; Savita Sharma, Sidharth Srivastava, and Shweta
Mathur
Chapter
5. Examining the Impact of Corporate Social Responsibility Practices
on Sustainable Organizational Performance in the Indian Tourism Sector;
Preeti Singh, Ruchika Kulshrestha, and Sanjna Vij
Chapter
6. Brand Building through CSR Initiatives During Hajj and Umrah: A
Study Of Tourism Industry; Md Safiullah, Anchal, and Neha Parveen
Chapter
7. Conceptualization Place Attachment With CSR and Company's Growth:
A Conceptual Model for Small-Scale Tourism Companies; Muhammad Faisal Sultan
, Muhammad Nawaz Tunio, and Erum Shaikh
Chapter
8. Confluence of Corporate Social Responsibility, Sustainability and
Financial Performance in Tourism and hospitality; Sheikh Najam-mu-Sahar and
Hafizullah Dar
Chapter
9. Empirical Investigation of Relationship between CSR and Financial
Performance: Study of Tata Companies; Premendra Kumar Singh, Dikshit Gupta,
Rajinder Kumar, Raju Ganesh Sunder, and Bidhu Kanti Das
Chapter
10. Digital Disruption: Transforming Tourism Education for the 21st
Century"; Shiv Raj, Suman Sharma, and Dev Dutt
Chapter
11. An Analysing Tourist Satisfaction and Revisit Intention By 7 As
of Tourism: A Case Study of Kachchh Rann Utsav"; Bhumi Vyas and Vijay H.
Vyas
Chapter
12. Community-Based Tourism in Bangladesh: A Strategic Approach;
Mohammad Badruddoza Talukder, Kamarun Muhsina, Tanjila Afroz Mou, and Sanjeev
Kumar
Chapter
13. Strategies for Sustainable Tourist Destination Benchmarking:
Insights and Frameworks; Shikha Dhakad
Chapter
14. Achieving Net-Zero in the Global Economy: Identifying Key Drivers
and their Connection to Corporate Social Responsibility; Bandna, and Mushtaq
Ahmad Shah
Chapter
15. Corporate Social Responsibility: A Strategic move to achieve
sustainability for better organizational performance in tourism sector;
Aaliya Ashraf and Nancy Sahni
Chapter
16. Strategic Corporate Social Responsibility: A Foundation for
Successful Tourism Management; Muhammad Haseeb Shakil, Junaid Khalil, Ali
Sajjad, Muhammad Mukarram, and Qasim Ali Nisar
Chapter
17. Sustainable Tourism: Integrating Social Responsibility for
Enhanced Organizational Performance Content; Syed Rizwan Qadri, Ulfat
Andrabi, Priyanka Chhibber, and Mudasir Ahmad Dar
Erum Shaikh is Assistant Professor and Head of the Department at the Department of Business Administration, Shaheed Benazir Bhutto University, Sanghar Campus, Pakistan.
Kuldeep Singh is Assistant Professor at Amity School of Hospitality, Amity University, Haryana, India.
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