Original and thought-provoking... A brilliantly erudite account of the major waves in the theory and practice of management * Financial Times * Informative, funny, and full of deep insights. Truly a magnum opus -- Mervyn King, former Governor of the Bank of England A characteristically acerbic analysis of the archetypal organisational unit of capitalism and what has become of it as the production of material goods has given way to immaterial and intangible services -- 'Best Business Books of 2024' * Financial Times * The doyen of British thinkers on the evolution of business * Literary Review * A very entertaining read for specialists and non-specialists alike. Few writers come close to matching Kay's analysis of what makes good businesses succeed and bad businesses fail -- Evan Davis, broadcaster This thoughtful critique of the modern corporation weaves history, psychology, economics, and good humor into a persuasive argument that business is fundamentally social and human -- Frank Partnoy, author of The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals Praise for John Kay * - * An unparalleled communicator of economics to a non-specialist audience * New Statesman * Kay is both a first-class economist and an excellent writer * Financial Times * An admirable debunker of myths and false beliefs - Kay can see substantial things others don't -- Nassim N Taleb, author * The Black Swan * Kay is a brilliant writer * Wall Street Journal * By exploring ambiguity without lapsing into vagueness, Kay achieves what he advocastes: resisting thinking reductively and rushing to the bottom line. His writing is always clear but never closed. [ it is] history written with a sustained moral outlook and world-view... instead of theory it has wisdom... brilliant * New Statesman *