This report presents the results of an evaluation designed to assess the effects of countering violent extremism–themed social media content used in a campaign to promote tolerance, freedom of speech, and rejection of violence in Indonesia.
Preface
iii
Figures
vii
Tables
ix
Summary
xi
Acknowledgments
xiii
Abbreviations
xv
Chapter One Introduction
1
(6)
About This Report
6
(1)
Chapter Two Methodology
7
(14)
SFCG Social Media Campaign and Placebo Content
7
(3)
Survey Development and Outcome Questions
10
(4)
Study Design and Participant Recruitment
14
(4)
Statistical Analysis
18
(3)
Chapter 3 Findings
21
(18)
Sample Demographics, Randomization, and Compliance
21
(4)
Respondent Engagement and Campaign Reach and Resonance
25
(7)
Full Sample Treatment Effects
32
(2)
Subsample Treatment Effects
34
(5)
Chapter Four Discussion and Recommendations
39
(8)
Limitations and Lessons for Future CVE Assessments
