Consultant Woodward, (who is also a former library director for a county system) notes that more scholarly content is now available online than any brick and mortar library could hold. She urges academic librarians to integrate technology to meet the needs of both students and faculty, to reevaluate the role and function of library service desks, to implement staffing strategies to match customer expectations, and to create new and effective promotional materials. She gives advice based on experience on how to build leadership skills and a professional staff, consider staffing in terms of the future as well as the present, transform spaces on tight budgets, make a transition to a twenty-first century library and keep innovation at the forefront, share visions for marketing, evaluate progress, and make it all come together with customer service. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
