"With Creative Endurance learn how to reframe the obstacles of everyday life and work into exciting creative opportunities"--
A must-read guide for any creative, Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big-picture goals. Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of
Fast Company and accomplished marathon runner Mike Schnaidt, you can
remain imaginative and inventive through any tough situation, throughout your life and career.
Featuring
inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist,
Creative Endurance provides a unique combination of
practical advice, in the form of 56 rules,
alongside inspiring examples to help you overcome creative obstacles and thrive.
- Learn from graphic designer Sagi Haviv, the creator of the US Open logo, as he shares his experience of generating over 6,000 sketches for the iconic design.
- Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots, including with Barack Obama.
- Hear from astronaut Jeanette Epps, who went from a Ford Motor Company employee to a member of NASAs space crew.
- Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes.
- Discover the mental preparation strategies of Olympic Gold medalist Billy Demong.
- Learn expert tactics and advice for maintaining focus and motivation in your career from endurance racing legend Hurley Haywood.
With
lush illustrations across
four sections of increasing time increments (
Your Day,
Your Project,
Your Job, and
Your Life),
Creative Endurance will guide you through the daily grind of work to the big-picture goals of your life. Learn how to overcome obstacles in your daily routine, develop focus and imagination, and establish a sustainable practice. Refine your creative process, pitch ideas to clients, and handle negative feedback and massive projects. Discover practical tactics for hiring, budgeting, and navigating career challenges, along with advice on finding your creative voice and making a lasting impact in your industry.
Each chapter concludes with an interactive and inspiring spread of
suggested activities.
Creative Endurance is the ultimate guide to achieving your goals and thriving in your creative career without sacrificing your well-being.
With
Creative Endurance learn how to reframe the obstacles of everyday life and work into exciting creative opportunities.
Recenzijos
"Full of examples from Schnaidts clients, plus ample actionable tips for anyone interested in flexing their creativity muscles to build long-term strength, rather than sparking occasional episodes of genius followed by periods of creative blockage." * Library Journal * Lucky reader, you are the beneficiary of Mike Schnaidts insatiable curiosity. I cant think of many other books about creativity that include interviews with a nine-year-old and a seventy-six-year-old, a Black woman astronaut and a bank vice president. In Creative Endurance, Mike offers practical, digestible tips to help reenergize creativesand just about anyone else who is feeling a bit blocked. -- Stephanie Mehta, CEO, Mansueto Ventures "Answers the question many creatives have: How do I succeed at my goals, manage the daily grind of life, and still take care of myself?" * COLOR Magazine * Creativity is a competitive sport with winners and losers. Mike Schnaidt has ingeniously found strategies to make creative performance productive, a relay race that succeeds when people match their desire with stamina. -- Steven Heller, writer, editor and co-chair emeritus SVA MFA Design
FOREWORD
INTRODUCTION
PACK THESE TOOLS
WHOS WHO
Your Day
START MOVING, KEEP MOVING
CARRY A NOTEBOOK
SLOW DOWN YOUR RESPONSE
TEDIOUS TASK? HIGHER PURPOSE
BREAK A BORING ROUTINE
RACE THROUGH DISTRACTIONS
THE PITCH DOESNT NEED TO BE PERFECT
ONE (AND A HALF) THINGS AT A TIME
DONT TRY SO HARD
UNLEASH YOUR CREATIVE POWER SUIT
REST FOR GREATER SUCCESS
END YOUR DAY ON TIME
DONT ALWAYS END YOUR DAY ON TIME
SPRINT FASTER BY THINKING LESS
Your Project
BEGIN WITH RESEARCH
COMBINE YOUR BEST IDEAS
JUST. SAY. YES.
BUT WAIT. DONT ALWAYS SAY YES.
BREAK BIG PROJECTS INTO SMALL PIECES
SET SIMPLE GOALS
THE CLIENT ISNT ALWAYS WRONG
THE CLIENT ISNT ALWAYS RIGHT
REVISIONS ARENT THAT BAD
PUT YOUR ERRORS ON TRIAL
LEAN ON SOMEONE ELSE
GIVE HONEST FEEDBACK
MAKE A CASE FOR YOUR WORK
PLAN FOR A WRENCH
Your Job
BE YOURSELF IN AN INTERVIEW
NURTURE YOUR NETWORK
NEW JOB? FRESH START
BE DIRECT WITH A TOUGH BOSS
PRESENTATIONS DONT HAVE TO SUCK
TAKE THE SCENIC ROUTE TO YOUR DREAM JOB
HIRE PEOPLE YOU CAN HANG WITH
DISCOVER YOUR CREATIVE HERO
IMPOSTOR SYNDROME IS FUEL
SMALL BUDGET? BIG OPPORTUNITY
SPEND ALL YOUR MONEY!
YOUR A-TEAM NEEDS AN X, A Y, AND A Z
IT MIGHT BE TIME TO LET SOMEONE GO
LOSING A JOB CAN BE GOOD FOR YOU
Your Life
TRUST YOUR TEAM
CULTURE IS YOUR SUPERPOWER
FEED YOUR VALUES
ONE-UP YOURSELF
RECRUIT A CREATIVE COPILOT
DONT TAKE LIFE SO SERIOUSLY
LISTEN
DEFINE YOUR MEASURE OF SUCCESS
BUILD A SUPPORTIVE COMMUNITY
REACH FOR THE PAST
YOU DONT HAVE TO WIN AN AWARD
EXPERIENCE IS EVERYTHING
BE PERFECTLY IMPERFECT
MAKE AN IMPACT
CONCLUSION
INDEX
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
Mike Schnaidt is a designer, educator, and writer based in Jersey City, New Jersey. His first book, Creative Endurance, offers practical tips to help creatives overcome their biggest challenges. As Fast Companys creative director, he leads a team of art directors and photo editors who create visual content for the brand. Schnaidt has designed a variety of publications covering pop culture, fashion, food, and science, and has won awards from the Society of Publication Designers, Advertising Age, and Art Directors Club. He holds a Master of Science in Communication Design from Pratt Institute and teaches graphic design at Kean University.
Daugiau apie elektronines knygas