"This book fixes terms that are universally bandied about in modern business parlance within an original conceptual framework that draws from economics, sociology, psychology and management. It then grounds them in empirical studies of four occupations (software developers and managers; copy writers and creative directors) in two creative industries (IT software and advertising) in three countries (England, Japan and Singapore). This interdisciplinary approach gets beneath the slogans to show how divisions of knowledge and labour are collapsing between managers and leaders as producers and consumers relate individually and collectively across an increasingly integrated workforce. It will find readers in academic areas from business to education, cultural studies to information science, as well as other knowledge workers seeking to make sense of the increasingly networked reality in which we are all involved."
Patrick Ainley, Professor of Training and Education in the University of Greenwich School of Education and Training (as was) and now a Visiting Fellow in the Business Faculty and at New College, Oxford.
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