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Crisis Communication and the Public Health [Minkštas viršelis]

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Crisis Communication and the Public HealthDidesnis paveikslėlis
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Recent developments have created the need for health communication to expand its parameters into the field of crisis communication. This book spans the fields of crisis communication, health communication, and public health by taking a broad-based approach to the issue of crisis communication and the public health. There is a tangible and immediate need to address these issues and this is the first text specifically to do so.
Acknowledgment vii
I. Introduction
Crisis Communication and the Public Health: Integrative Approaches and New Imperative
3(20)
Matthew W. Seeger
Barbara Reynolds
II. Bioterrorism
Lessons From the 2001 Anthrax Attack: A Conceptual Model for Crisis and Emergency Risk Communication
23(20)
Sandra Crouse Quinn
Tammy Thomas
Carol McAllister
Tracking the Anthrax Story: Spokespersons and Effective Risk/Crisis Communication
43(16)
Julie M. Novak
M. Scott Barrett
III. Food-Borne Illness
Insider Agroterrorism Threat and High Reliability in a Turkey Processing Plant
59(18)
Steven J. Venette
Agnes Ngale Lyonga
William E. Nganje
Timothy L. Sellnow
When Organizational Responses to a Health Crisis Are Limited: Chi-Chi's and Hepatitis A Outbreak
77(20)
Denise Gorsline
IV. Infectious Disease Outbreaks
Best Practices in Public Health Communication: Managing West Nile Virus in Arkansas from 2002-2003
97(14)
Robert R. Ulmer
Robert J. Alvey
Jennifer Kordsmeier
Less Ambiguity, More Hope: The Use of Narrative in Chinese Newspaper Reports on the SARS Crisis
111(20)
Min Liu
J. J. McIntyre
Timothy L. Sellnow
Narratives of Crisis Planning and Infectious Disease: A Case Study of SARS
131(26)
Robert L. Heath
Feng Li
Shannon A. Bowen
Jaesub Lee
Encephalitis Outbreaks and Public Communication Exigencies: A Metaphoric Analysis
157(22)
Keith Michael Hearit
Organizing Multiple HIV and AIDS Discourses for Engaging Crisis Communication in India
179(24)
Avinash Thombre
V. Crisis Preparation and Response
Applying the Crisis and Emergency Risk Communication (CERC) Integrative Model to Bioterrorism Preparedness: A Case Study
203(18)
Deborah Ballard-Reisch
Kristen Clements-Nolle
Tia Jenkins
Teresa Sacks
Keri Pruitt
Kyle Leathers
Parallel Process Model and Government Preparedness Messages: Beyond Duct Tape and Plastics Sheeting
221(14)
Timothy Coombs
Ethics of Crisis Communication
235(22)
Scott R. Magee
J. Gregory Payne
Scott Ratzan
Breaking News and Health Crises
257(16)
Mike Lewis
About the Authors 273(6)
Author Index 279(6)
Subject Index 285