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El. knyga: Cuba's Digital Revolution: Citizen Innovation and State Policy

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The triumph of the Cuban Revolution gave the Communist Party a monopoly over both politics and the mass media. However, with the subsequent global proliferation of new information and communication technologies, Cuban citizens have become active participants in the worldwide digital revolution. While the Cuban internet has long been characterized by censorship, high costs, slow speeds, and limited access, this volume argues that since 2013, technological developments have allowed for a fundamental reconfiguration of the cultural, economic, social, and political spheres of the Revolutionary project.

The essays in this volume cover various transformations within this new digital revolution, examining both government-enabled paid public web access and creative workarounds that Cubans have designed to independently produce, distribute, and access digital content. Contributors trace how media ventures, entrepreneurship, online marketing, journalism, and cultural e-zines have been developing on the island alongside global technological and geopolitical changes.

As Cuba continues to expand internet access and as citizens challenge state policies on the speed, breadth, and freedom of that access, Cubas Digital Revolution provides a fascinating example of the impact of technology in authoritarian states and transitional democracies. While the streets of Cuba may still belong to Castros Revolution, this volume argues that it is still unclear to whom Cuban cyberspace belongs.

Contributors:Larry Press | Edel Lima Sarmiento | Olga Khrustaleva | Alexei Padilla Herrera | Eloy Viera Cańive | Marie Laure Geoffray | Ted A. Henken | Sara Garcia Santamaria | Anne Natvig | Carlos Manuel Rodrķguez Arechavaleta | Mireya Mįrquez-Ramķrez, Ph.D.| Abel Somohano Fernįndez | Rebecca Ogden | Jennifer Cearns | Walfrido Dorta | Paloma Duong

Publication of the paperback edition made possible by a Sustaining the Humanities through the American Rescue Plan grant from the National Endowment for the Humanities.
List of Figures
vii
List of Tables
ix
Introduction: In Medias Res; Who Will Control Cuba's Digital Revolution? 1(28)
Ted A. Henken
Part I History, Media, and Technology
1 The Past, Present, and Future of the Cuban Internet
29(22)
Larry Press
2 Historical Itineraries and Cyclic Trajectories: Alternative Media, Communication Technologies, and Social Change in Cuba
51(22)
Edel Lima Sarmiento
Part II Politics
3 Information and Communication Technology, State Power, and Civil Society: Cuban Internet Development in the Context of the Normalization of Relations with the United States
73(22)
Olga Khrustaleva
4 Ghost in the Machine: The Incompatibility of Cuba's State Media Monopoly with the Existence of Independent Digital Media and the Democratization of Communication
95(21)
Alexei Padilla Herrera
Eloy Viera Canive
5 The Press Model in Cuba: Between Ideological Hegemony and the Reinvention of Civic Journalism
116(20)
Carlos Manuel Rodriguez Arechavaleta
6 Digital Critique in Cuba
136(21)
Marie Laure Geoffray
Part III Journalism
7 From Generacion Y to Uymedio: Beyond the Blog on Cuba's Digital Frontier
157(23)
Ted A. Henken
8 Independent Journalism in Cuba: Between Fantasy and the Ontological Rupture
180(20)
Sara Garcia Santamaria
9 Perceptions of and Strategies for Autonomy among Journalists Working for Cuban State Media
200(19)
Anne Natvig
10 Independent Media on the Margins: Two Cases of Journalistic Professionalization in Cuba's Digital Media Ecosystem
219(22)
Abel Somohano Fernandez
Mireya Marquez-Ramirez
Part IV Business and Economy
11 Online Marketing of Touristic Cuba: Branding a "Tech-Free" Destination
241(21)
Rebecca Ogden
12 "A Una Cuba Alternativa"? Digital Millennial, Social Influencing, and Cuentapropismo in Havana
262(23)
Jennifer Cearns
Part V Culture and Society
13 Without Initiation Ceremonies: Cuban Literary and Cultural E-zines, 2000--2010
285(21)
Walfrido Dorta
14 Images of Ourselves: Cuban Mediascapes and the Postsocialist "Woman of Fashion"
306(21)
Paloma Duong
List of Contributors 327(6)
Index 333
Ted A. Henken, associate professor of sociology and Latin American studies at Baruch College, City University of New York, is coauthor of Entrepreneurial Cuba: The Changing Policy Landscape and the author of Cuba: A Global Studies Handbook.

Sara Garcia Santamaria, associate professor of media and communication at Universitat Ramon Llull and Universitat Jaume I, is coeditor of Media and Governance in Latin America: Towards a Plurality of Voices.