Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
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11 | (4) |
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Section 1 Perspectives of Consumer Psychology |
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1 The Effect of the Brain on Consumer Behavior: Placebo Effect |
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15 | (10) |
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2 Post-Modern Truth of Consumerism: Hyperreal Consumption |
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25 | (10) |
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3 Investor Tendencies within the Framework of Behavioral Finance: Herd Behavior |
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35 | (10) |
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4 Brand Identity and Narcissism |
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45 | (12) |
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5 The Importance of Slow Food Consumption for Tourism Marketing |
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57 | (10) |
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6 Different Approaches to the Concept of Consumption |
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67 | (10) |
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7 Spiritual Consumption as a Rising Trend in Consumer Psychology |
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77 | (12) |
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8 Thorstein Veblen and Conspicuous Consumption |
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89 | (12) |
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9 Minimalism in Consumption |
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101 | (12) |
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113 | (12) |
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11 The Relationship between Consumer Guilt and Shame and Impulse Buying |
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125 | (12) |
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12 The Relationship between Subjective Well-Being and Consumer Well-Being |
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137 | (12) |
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149 | (14) |
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Section 2 Theories of Consumer Psychology |
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14 Customer Evangelism and Its Theoretical Bases |
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163 | (12) |
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15 Self-Identity Theory in Consumer Psychology and Behavior |
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175 | (10) |
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16 Evaluation of Cognitive Dissonance Theory |
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185 | (10) |
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17 Socioemotional Selectivity Theory |
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195 | (12) |
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Section Practices of Consumer Psychology |
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18 Metaphoric Analysis of Consumption Concept in Digital Natives |
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207 | (14) |
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19 Does the Principle of Least Effort Affect the Intention to Continue Using a Mobile Shopping Application? |
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221 | (14) |
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20 Bibliometric Analysis of the Journal of Consumer Psychology |
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235 | (14) |
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| List of Figures |
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249 | (2) |
| List of Tables |
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251 | |
Hatice Aydn has received an MS degree in marketing from Atatürk University, Erzurum, Turkey, a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She has been interested in consumer behavior, brand management and consumer emotions. She is working as an associate professor of Business Management and Marketing at Bandrma Onyedi Eylül University in Balkesir, Turkey.
Aysel Kurnaz has received an MS degree in marketing from Sakarya University, Sakarya, Turkey, a PhD degree in marketing from Sakarya University, Sakarya, Turkey. She has been interested in consumer behavior and emotions. She is working as an assistant professor of Business Management and Marketing at Bandrma Onyedi Eylül University in Balkesir, Turkey.
