|
Session 1.1 Innovation in Marketing |
|
|
1 | (21) |
|
From Compliance Culture in Elder Care to Resident Focus Innovation as Social Entrepreneurship -- A Global Opportunity |
|
|
2 | (10) |
|
|
|
|
|
Facilitating Creative Problem Solving in the Marketing Curriculum in Response to the Demands of the Networked Information Society |
|
|
12 | (10) |
|
|
|
|
|
|
|
|
|
|
|
Session 1.3 Advertising Impressions |
|
|
22 | (7) |
|
Advertising Appeals and a Psychological Scarcity Effect: Competitive Arousals and Implications on Purchase Interest |
|
|
23 | (1) |
|
Bridget Satinover Nichols |
|
|
Time Lags of Online Advertising: Using Interactive Ad Channels to Attract Existing and New Customers |
|
|
24 | (1) |
|
|
|
|
|
The Power of Abstract Images in Advertising |
|
|
25 | (4) |
|
|
|
Session 1.4 Cross-Cultural Research |
|
|
29 | (3) |
|
Interaction Orientation and its Influence on Performance -- A Three-Country Comparison |
|
|
30 | (1) |
|
|
|
|
|
East-West Differences in Gender-Role Orientation and Entrepreneurial Selfefficacy: A Proposed Study |
|
|
31 | (1) |
|
|
|
|
|
Session 1.6 Farmers and Informal Marketing |
|
|
32 | (6) |
|
Fairness and Alternative Food Networks in Italy |
|
|
33 | (5) |
|
|
|
|
|
Session 1.7 Issues in Wine Marketing |
|
|
38 | (3) |
|
Meaning Through the Grapevine: A Critical Analysis of Wine Promotion |
|
|
39 | (2) |
|
|
|
Session 1.8 Counterfeit Products, Crowd Behavior in Sport Events |
|
|
41 | (7) |
|
Why Buy the Original, if the Fake Can Do the Same? (Can It?) -- The Demand for Counterfeit Sports Gear in an Emerging Market |
|
|
42 | (1) |
|
|
|
|
|
Toward a Better Understanding of Crowded and Scarce Sporting Events: Do Fans Think as Much as They Feel? |
|
|
43 | (1) |
|
|
|
|
|
|
|
|
|
A Question of Give and Take: How Company Support of Corporate Runs Affects Organizational Identity and Organizational Commitment |
|
|
44 | (4) |
|
|
|
Session 1.9 Brand Power and Issues in Sports Management |
|
|
48 | (12) |
|
Managing Team and League Brands: Diverging Interests in the National Hockey League |
|
|
49 | (9) |
|
|
|
|
|
|
|
Personal Ethics of Today's Sport Fans: Connecting Cultural Values, Ethical Ideologies, and Ethical Intentions |
|
|
58 | (1) |
|
|
|
|
|
Effective Marketing Communication Efforts of Sports Development Inititaives: A Case Study of the Public Sector in the United Kingdom |
|
|
59 | (1) |
|
|
|
Session 2.15 Poster Presentations |
|
|
60 | (2) |
|
Research of Mass-Media Activity for the Development of Consumers Segment Sensitive to Ecological Attributes of Goods and Services in Russia |
|
|
61 | (1) |
|
Lukina Anastasia Vladimirovna |
|
|
Session 2.3 Consumer Behavior 1 |
|
|
62 | (4) |
|
Exposing the Competition, Co-Opetition, and Cooperation Process of Consumers in a Retail Shopping Context |
|
|
63 | (1) |
|
Bridget Satinover Nichols |
|
|
Consumers' Brand Identity Complexity: Conceptualization and Initial Evidence |
|
|
64 | (1) |
|
|
|
|
|
Glucose Depletion and Decision Making: An Examination of Choice in Context |
|
|
65 | (1) |
|
|
|
|
|
|
|
Session 2.4 Consumer Attitudes and Reactions |
|
|
66 | (6) |
|
Customer Satisfaction and Emotion in the Call Centre Context |
|
|
67 | (4) |
|
|
|
|
|
Together We Can Make it: Exploring Why Consumers Engage in Boycotts |
|
|
71 | (1) |
|
|
|
|
|
|
|
Session 2.5 New Frontiers in Emotions |
|
|
72 | (6) |
|
Emotion Experience in Ethical Consumption: An Exploratory Study in a Tourism Context |
|
|
73 | (4) |
|
|
|
Emotionally Attached: Neural Correlates of First Choice Employer Brands -- An FMRI Study |
|
|
77 | (1) |
|
|
|
|
|
|
|
|
|
Session 2.6 Fashion Decision Making and Purchasing Behavior |
|
|
78 | (21) |
|
Barriers to Socially Responsible Apparel Purchasing Behavior: Are Consumers Right? |
|
|
79 | (7) |
|
|
|
|
|
The Competitive Advantages of Sourcing Agents in Global Apparel Supply Chains: An Exploratory Study |
|
|
86 | (10) |
|
|
|
|
|
Influence of Department Store Image on Private Label Brand Preference Among Consumers with Different Level of Knowledge and Familiarity |
|
|
96 | (3) |
|
|
|
|
|
Session 2.7 Luxury and Arts |
|
|
99 | (15) |
|
The Impact of Brand Familiarity, Branding and Distribution Strategy on Luxury Brand Dilution |
|
|
100 | (4) |
|
|
|
|
|
Arts in Italy: Development Trough Experiential Marketing. Some Empirical Evidences |
|
|
104 | (10) |
|
|
|
|
|
|
|
Session 2.8 Marketing and the Law |
|
|
114 | (5) |
|
Trademarking Color: The Role of Survey Evidence |
|
|
115 | (4) |
|
|
|
|
|
|
|
Session 2.9 Pricing Strategies in Retailing and Services |
|
|
119 | (10) |
|
Don't Waste Your Emotions: The Impact of Price and Advertising Appeals in Services |
|
|
120 | (1) |
|
|
|
|
|
The Impact of Price-Related Incidents on Store Loyalty |
|
|
121 | (4) |
|
|
|
To Collude or Not to Collude: An Exploratory Study of Retail Store Performance and Strategic Choices in Bangkok Clothing Clusters |
|
|
125 | (4) |
|
|
|
|
|
Session 3.3 Social Aspects of Advertising |
|
|
129 | (5) |
|
Online Adgames: A New Tool for Marketing Communication |
|
|
130 | (1) |
|
|
|
|
|
|
|
|
|
Influences of Culture and Language: The Thinking Pattern Switch Among Bicultural Consumerr |
|
|
131 | (2) |
|
|
|
|
|
|
|
Online Shoppers' Social Media Usage and Shopping Behavior |
|
|
133 | (1) |
|
|
|
|
|
Session 3.4 Global Branding and Consumption |
|
|
134 | (6) |
|
The Effect of Culture, Product Self-image Congruence, and Brand Attitudes on the Propensity to be Brand Loyal |
|
|
135 | (1) |
|
|
|
|
|
Building Global Brand Communities: Consumer Practices and Creolization |
|
|
136 | (4) |
|
|
|
|
|
|
|
Session 3.5 Entrepreneurship I |
|
|
140 | (20) |
|
Higher Commitment Entry Modes in International New Ventures: The Influence of Strategical Orientations |
|
|
141 | (13) |
|
|
|
|
|
|
|
Testing an Integrative Model of Export Performance in Turkish SMEs |
|
|
154 | (1) |
|
|
|
|
|
A Multi-Level Study on Franchisee- and System-Level Antecedents of Opportunism and Satisfaction |
|
|
155 | (1) |
|
|
|
|
|
|
|
The Effects of Marketing-R&D Integration and R&D Strength on Business Growth and Customer Equity: A Corporate Entrepreneurship Study |
|
|
156 | (4) |
|
|
|
|
|
|
|
Session 3.6 Global Marketing I |
|
|
160 | (15) |
|
Can Country Image Protect Firms Facing a PR Crisis? |
|
|
161 | (3) |
|
|
|
|
|
|
|
Complementary Effect of Entrepreneurial and Market Orientations on Export New Product Success Under Differing Levels of Competitive Intensity and Financial Capital |
|
|
164 | (1) |
|
|
|
|
|
|
|
The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study |
|
|
165 | (10) |
|
|
|
|
|
|
|
|
|
Session 3.7 Market Learning and Competitive Advantage |
|
|
175 | (5) |
|
Dynamic Marketing Capabilities: An Integrative Framework Proposal to Absorb and Manage Market Knowledge |
|
|
176 | (1) |
|
|
|
Francisco J. Martinez-Lopez |
|
|
|
|
Stakeholder-Focused Organizational Learning, Responsiveness and Innovation / Imitation |
|
|
177 | (1) |
|
|
|
|
|
|
|
The Framing of Interorganizational Imitation |
|
|
178 | (1) |
|
|
|
The Moderating Effect of Key Customer Focus on Market-Basded Organizational Learning |
|
|
179 | (1) |
|
|
|
|
|
Session 3.8 Branding Issues Related to Performance, Trust and Quality |
|
|
180 | (6) |
|
Can Trust and Loyalty be Transferred in the Case of a Brand Change? |
|
|
181 | (1) |
|
Veronique Pauwels-Delassus |
|
|
|
|
Factors Impacting the Success of New Product Development in the UK Grocery Retail Industry: An Empirical Examination of Product Innovation Performance |
|
|
182 | (4) |
|
|
|
|
|
|
|
Session 3.9 European Wine Marketing |
|
|
186 | (6) |
|
Does Storytelling add Value? The Case of Bordeaux Fine Wines |
|
|
187 | (5) |
|
|
|
|
|
Session 4.10 Mindful Consumers |
|
|
192 | (7) |
|
Creating Memories and Bonding Through Competitive Shopping: Evidence of Co-Creating Experiential Retail Value |
|
|
193 | (1) |
|
Bridget Satinover Nichols |
|
|
|
|
Self-image Congruity and its Impact on Wine Tourism |
|
|
194 | (4) |
|
|
|
Consumers' Propensity to Resist: The Volitive Dimension of Consumer Resistant Behaviors |
|
|
198 | (1) |
|
|
|
|
|
Session 4.11 Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups |
|
|
199 | (13) |
|
Predicting Sport Team Loyalty: High and Low Scenarios |
|
|
200 | (5) |
|
|
|
Relationship Building in Football: Focus on the Family |
|
|
205 | (4) |
|
|
|
|
|
The Influence of Regular Sports Participation on Consumer Psychology |
|
|
209 | (3) |
|
|
|
Catherine Armstrong-Soule |
|
|
Session 4.2 Getting Quality Responses in Market Surveys |
|
|
212 | (2) |
|
Exploring Data Quality and Measurement in Mixed Mode Data Collection |
|
|
213 | (1) |
|
|
|
|
|
|
|
Session 4.3 Affect of Effect in Advertising |
|
|
214 | (12) |
|
The Role of Affect and Gender in the Evaluation of New Products in Advertising Signaling Processes |
|
|
215 | (4) |
|
|
|
Cristiane Pizzutti dos Santos |
|
|
|
|
A New Typology on Sex Appeal Advertisements |
|
|
219 | (5) |
|
|
|
|
|
Resolving Contradictions in Endorser Effectiveness: An Empirical Test for a New Framework |
|
|
224 | (1) |
|
|
|
To Adapt or to Standardize, A New Challenge for Copywriting: Could Globish be the (Right) Answer? |
|
|
225 | (1) |
|
|
|
|
|
Session 4.4 Co-Creation and Cooperation |
|
|
226 | (22) |
|
A Multilevel Investigation of The Effect of Employee's Satisfaction on Customer Outcomes in a Financial Services Context |
|
|
227 | (10) |
|
|
|
|
|
|
|
The Structure and Formation of Customer Value in B-to-B Services |
|
|
237 | (5) |
|
|
|
|
|
|
|
What Makes the Consumer Learn and Adopt a Format Innovation for Grocery? An Approach by the Cognitive Script and the Organizational Socialization of the Customer |
|
|
242 | (6) |
|
|
|
Session 4.5 Dealing with Negative Emotions |
|
|
248 | (22) |
|
Consumer Responses to Swine Flu (HIN 1) Threat and Fear Arousing Communications: The Case of Turkey |
|
|
249 | (10) |
|
|
|
|
|
Overload Confusion, Stress and Coping in a Retail Setting |
|
|
259 | (1) |
|
|
|
|
|
Negative Emotions Toward Luxury Goods: An International Comparison of Very Wealthy Consumers |
|
|
260 | (1) |
|
|
|
|
|
|
|
|
|
Why do you Consume this Product Again? The Role of Consumption on Consumer's Behavior |
|
|
261 | (9) |
|
|
|
Session 4.6 Health Marketing |
|
|
270 | (17) |
|
E-Health Information Search Intentions of Turkish Internet Users |
|
|
271 | (10) |
|
|
|
|
|
Modeling Quality Orientation and Organisational Performance in Public Healthcare Organisations |
|
|
281 | (4) |
|
|
|
|
|
|
|
HINI Prevention Behaviors in Australia: Implications from an Extended Health Belief Model |
|
|
285 | (2) |
|
|
|
|
|
|
|
Session 4.7 Consumer Interest in CSR and Business Ethics |
|
|
287 | (15) |
|
Postmodern Business Ethics: Is it Time to Change our Mental Model? |
|
|
288 | (4) |
|
|
|
Shedding Light on the Ethical Consumer Debate: Evidence from a Qualitative Investigation of Body Shop Consumers |
|
|
292 | (9) |
|
|
|
|
|
"Why Don't You Care About CSR? A Qualitative Study Exploring the Limited Role of CSR in Consumption Decisions |
|
|
301 | (1) |
|
|
|
|
|
|
|
Session 4.8 Customer Experience |
|
|
302 | (4) |
|
Customer Experiences as Drivers of Customer Satisfaction |
|
|
303 | (1) |
|
|
|
Examining Customer Perceptions of Relationship Quality Over Time |
|
|
304 | (1) |
|
|
|
|
|
|
|
The Effects of the Pre-Enrolment Experience on Students' Relationship Intention |
|
|
305 | (1) |
|
|
|
|
|
Session 4.9 Providing Customer Solutions-Doing What is Best for the Customer |
|
|
306 | (7) |
|
How Does Market Orientation Affect Sales and Marketing Collaboration and Business Performance? |
|
|
307 | (1) |
|
Kenneth he Meunier-FitzHugh |
|
|
Leslie Le Meunier-FitzHugh |
|
|
Frontline Employees as Innovators: Generating Innovative Ideas from Customer Contact Situations |
|
|
308 | (1) |
|
|
|
|
|
|
|
The Road to Hell is Paved with Good Intentions: The Paradox of Unethical Sales Behaviour |
|
|
309 | (4) |
|
|
|
|
|
|
|
|
|
Session 5.11 Sponsorship and Sport |
|
|
313 | (6) |
|
Community Sport Organization Sponsorship as Corporate Social Responsibility Strategy: A Qualitative Study |
|
|
314 | (3) |
|
|
|
|
|
|
|
|
|
Exploring the Power of Sporting Celebrity Endorsements: A Comparison of Contrasting Sports |
|
|
317 | (1) |
|
|
|
|
|
How Customer Equity Drivers Affect Behavioral Intentions and Behavior Over Time: An Empirical Assessment |
|
|
318 | (1) |
|
|
|
|
|
|
|
|
|
Session 5.2 Methodological Issues Related to Internet Surveys |
|
|
319 | (2) |
|
Methodological Issues Relating to Internet-Based Surveys |
|
|
320 | (1) |
|
|
|
Session 5.4 Co-Creation and Involvement |
|
|
321 | (13) |
|
Customer Involvement in a Technical Product Development Process -- Time to Implement a Service-Dominaant Logic Perspective? |
|
|
322 | (1) |
|
|
|
|
|
Customer Co-Creation as a Process of Collective Action: Marketing's Role in Bridging Heterogeneous Customer Involvement |
|
|
323 | (10) |
|
|
|
Resident Co-Creation: The Case of the 2010 World Cup in South Africa |
|
|
333 | (1) |
|
|
|
|
|
|
|
|
|
Session 5.5 Entrepreneurship II |
|
|
334 | (5) |
|
Marketing-Oriented Entrepreneurial Self Efficacy, Self-Construal and Entrepreneurial Intention in a Collectivist Economy |
|
|
335 | (1) |
|
|
|
|
|
|
|
|
|
The Effects of Informal Sales Management Controls on the Learning and Entrepreneurial Orientation Within Sales |
|
|
336 | (1) |
|
|
|
|
|
Power, Conflicts, and Their Consequences for Export Performance: Evidence from Slovenian SMEs |
|
|
337 | (1) |
|
|
|
|
|
|
|
The Path of the Social Entrepreneur: A Narrative Analysis Approach |
|
|
338 | (1) |
|
|
|
|
|
|
|
Session 5.6 Global Marketing II |
|
|
339 | (6) |
|
Globalization, Culture, Consumer Dispositions, and Consumption: The Case of Iran |
|
|
340 | (1) |
|
|
|
|
|
|
|
|
|
Barriers to Export and Export Performance for Canadian Firms |
|
|
341 | (1) |
|
|
|
|
|
The Role of "Consumer Need for Uniqueness" and Product Typicality in Explaining Variation of Country of Origin Effects |
|
|
342 | (3) |
|
|
|
|
|
Session 5.7 Consumer Vulnerability and Protection |
|
|
345 | (13) |
|
Pharmaceutical Industry Compliance with Industry Guiding Principles for Direct-To-Consumer Advertising |
|
|
346 | (1) |
|
|
|
|
|
There is Bad and There is Worse -- A Comparison of Consumer Reactions to Productharm Crises and Brand Crises |
|
|
347 | (1) |
|
|
|
|
|
Ethical Appraisal of Credit-Card Marketing Strategy: Measure and Antecedent Exploration of Consumer Vulnerability to Credit-Card Debt |
|
|
348 | (10) |
|
|
|
Session 5.8 Importance of Branding |
|
|
358 | (15) |
|
Place Branding: Sensing the Difference? |
|
|
359 | (2) |
|
|
|
Do Consumers' Purchase Intentions Differ for Prototypical and Me-Too Brands in the Banking Industry? |
|
|
361 | (9) |
|
|
|
|
|
Branding Universities: An Updated View of Factors Underlying College Choice |
|
|
370 | (3) |
|
|
|
|
|
|
|
Session 5.9 Customer Experience |
|
|
373 | (8) |
|
Effects of Service Trial Offers on Customers' Pre-Trial Attitude Toward the Service Provider |
|
|
374 | (3) |
|
|
|
How Other Customers Influence Customer Satisfaction During the Service Delivery |
|
|
377 | (4) |
|
|
|
|
|
|
|
|
|
Session 6.10 Customer Reactions |
|
|
381 | (16) |
|
Delivering Linking Value Through Events: Investigating Communal and Experiential Drivers of Loyalty |
|
|
382 | (1) |
|
|
|
|
|
|
|
The Effects of Control in the Store Environment: A Motivational Approach |
|
|
383 | (8) |
|
|
|
|
|
When Consmer Likes to Engage in Selff-Design Task and Shows Positive Evaluation for the Self-Design Product: The Effect of Reglatory Orientation |
|
|
391 | (6) |
|
|
|
|
|
|
|
Session 6.2 Social Responsibility |
|
|
397 | (13) |
|
Evidence of the Primary Role of Environmental Image in Consumer CSR Evaluations |
|
|
398 | (4) |
|
|
|
|
|
|
|
Understanding the Risk Mitigation Decision: Homeowners and Environmental Risks |
|
|
402 | (4) |
|
|
|
|
|
Customer Orientation, Merchandising Competencies, and Financial Performance of Small Fashion Retailers in Bangkok |
|
|
406 | (4) |
|
|
|
|
|
Session 6.3 Advertising Execution |
|
|
410 | (7) |
|
What are the Characteristics Defining Flyer-Prone Consumers? A Theoretical and Empirical Analysis |
|
|
411 | (1) |
|
|
|
Francisco J. Martinez-Lopez |
|
|
|
|
Children's Ads: Do Cross-Cultural Differences Exist in Advertising Practices? |
|
|
412 | (4) |
|
|
|
|
|
|
|
Fresh Faces for Established Brands: The Role of Holistic Type and Sequence of Exposure in Consumers' Formation of Trait Inferences |
|
|
416 | (1) |
|
|
|
|
|
|
|
Session 6.4 Consumer is Not Always Right? |
|
|
417 | (3) |
|
Exploring the Boycott Phenomena from a Customer Value-Based Perspective: What are the Reasons for Consumers Non-Consumption? |
|
|
418 | (2) |
|
|
|
|
|
|
|
|
|
|
|
Session 6.5 The Self and Emotion |
|
|
420 | (7) |
|
"The Possibility of an Island": The Insula and its Role in Consumers' Emotion |
|
|
421 | (4) |
|
|
|
|
|
|
|
Enjoy Now or Later: An Explanation of Elderly Recipients' Preferences Regarding Luxury Gifts |
|
|
425 | (1) |
|
|
|
|
|
|
|
The Good, the Bad and the Unitended: Negative Self-Conscious Emotions in Marketing |
|
|
426 | (1) |
|
|
|
Judith Anne Garretson Folse |
|
|
Session 6.6 Creating Innovation |
|
|
427 | (11) |
|
The Good and Bad of Product Program Innovativeness: Evidence From Buyer And Seller Companies |
|
|
428 | (1) |
|
|
|
|
|
Idea Competitions in New Service Development: Co-Creation with a Certain Consumer Group |
|
|
429 | (4) |
|
|
|
|
|
|
|
How Eco-Oriented Firm Influences Innovators Intention to Purchase Biofuel |
|
|
433 | (5) |
|
Mustika Sufiati Purwanegara |
|
|
|
|
Session 6.7 Cultural Perspectives in Marketing Ethics |
|
|
438 | (19) |
|
Does Management Education Produce Ethical Managers? |
|
|
439 | (3) |
|
|
|
|
|
Cause-Related Marketing in Spain. A Consumer Behavior Perspective. Effects on Satisfaction and Loyalty |
|
|
442 | (1) |
|
|
|
|
|
|
|
Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Customer-Based Corporate Reputation |
|
|
443 | (4) |
|
|
|
|
|
Exploring Cross-Cultural Differences in Ethical Predispositions and Behavior in a Selling Context |
|
|
447 | (10) |
|
|
|
|
|
|
|
Session 6.8 Organizational Issues and Processes |
|
|
457 | (25) |
|
Inter-Organizational Supply Chain Performance: How the Relationship Factors Influence the Australian Beef Industry? |
|
|
458 | (7) |
|
|
|
|
|
|
|
A Typology of Relational Processes in Egyptian Companies: An Exploratory Investigation |
|
|
465 | (10) |
|
|
|
Understanding the New, Negotiated Phase of Relationship Marketing: A Proposed Research Agenda |
|
|
475 | (7) |
|
|
|
|
|
|
|
Session 6.9 Front Line Employees |
|
|
482 | (3) |
|
The Customer is not Always Right, but are your Employees? |
|
|
483 | (1) |
|
|
|
|
|
|
|
Modeling Customer-Employee Instant Rapport in the First Service Encounter |
|
|
484 | (1) |
|
|
|
|
|
|
|
Session 7.1 You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? |
|
|
485 | (5) |
|
You can show them the Risk. You can Tell them it's Risky. So why don't they Believe you |
|
|
486 | (1) |
|
|
|
|
|
Supplement Usage Status and Risk Information |
|
|
486 | (1) |
|
|
|
|
|
Preteens' Ascribed Motivations to Smoke (Not Smoke) |
|
|
487 | (1) |
|
|
|
|
|
|
|
|
|
An Attributional Basis for Evaluating the Concept of Free Will of Young Smokers |
|
|
488 | (2) |
|
|
|
|
|
|
|
Session 7.3 Customer Reactions |
|
|
490 | (16) |
|
Do Customers Care About Firms' Motivations for Acting Socially Responsible? A Multilevel Analysis |
|
|
491 | (1) |
|
|
|
|
|
The Evaluative Attributes of Front Line Employees in Banking: The Customer Voice |
|
|
492 | (4) |
|
|
|
Impacts of Price Transparency on Consumer Price Fairness Perspections and Behavioral Intentions |
|
|
496 | (1) |
|
|
|
|
|
|
|
The Best Defense can be a Good Offense. Promoting Responsible Gambling Among Youth |
|
|
497 | (9) |
|
|
|
|
|
Session 7.4 Distribution and SCM |
|
|
506 | (11) |
|
Estimating the Buyer's Willingness to Pay Using Bayesian Belief Distribution with IFR |
|
|
507 | (5) |
|
|
|
|
|
Cooperative Relationships Between Product Brands and Ingredient Brands |
|
|
512 | (3) |
|
|
|
|
|
The Influences of Transaction Cost Factors and Capabilities Factors on the Degree of Channel Integration |
|
|
515 | (1) |
|
|
|
The Changing Japanese Retail Market Potential from 1997 to 2007 |
|
|
516 | (1) |
|
|
|
|
|
Session 7.5 Teaching and Innovation II |
|
|
517 | (7) |
|
Reflective Learning in Business Education: A Replication in an Asian Context |
|
|
518 | (1) |
|
|
|
|
|
|
|
|
|
Consequences of Decisions and Choices with Respect to the Satisfaction of Individual Needs of Higher Education Consumer |
|
|
519 | (5) |
|
|
|
Session 7.6 Global Marketing III |
|
|
524 | (7) |
|
Measuring the Influence of Corporate Image on Country of Origin Image. The Case of Spain |
|
|
525 | (1) |
|
|
|
|
|
|
|
Examining the Longitudinal Effects of an International Crises |
|
|
526 | (1) |
|
|
|
Brand Positioning Strategies During Global Expansion: Managerial Perspectives from Emerging Market Firms |
|
|
527 | (4) |
|
|
|
|
|
Session 7.7 Marketing Research Tools & Techniques |
|
|
531 | (4) |
|
Trajectory-Based Segmentation of Loyalty Program-Type Data |
|
|
532 | (1) |
|
|
|
|
|
|
|
William Magnus Northington |
|
|
Combining Mystery Shopping and Customer Satisfaction Surveys in Small-Area Estimation |
|
|
533 | (1) |
|
|
|
Data Quality in Marketing Research - How to Determine Accuracy in Online Questionnaires |
|
|
534 | (1) |
|
|
|
|
|
|
|
Session 7.8 Relationship Marketing in Service Context |
|
|
535 | (20) |
|
Commitment as a Mediator Variable used to Predict Future Service Purchase Intentions: An Empirical Study of Performing Arts Consumers in Spain |
|
|
536 | (10) |
|
|
|
|
|
Exploring the Formation Process of Brand Love: A Comparison Between Goods and Services |
|
|
546 | (5) |
|
|
|
|
|
Impact of Service Recovery Fairness Perceptions of Customer Relationships |
|
|
551 | (4) |
|
|
|
|
|
Session 8.15 Poster Presentations |
|
|
555 | (26) |
|
When and Where to Prompt for an Online Promotional Code to Avoid Cart Abandonment |
|
|
556 | (4) |
|
|
|
|
|
|
|
|
|
New Challenges for the Internationalization of Firms. Italian Companies in China: Business Models and Market Policies |
|
|
560 | (10) |
|
|
|
|
|
|
|
|
|
|
|
Brand Architecture within the Pharmaceutical Industry |
|
|
570 | (10) |
|
|
|
|
|
A Model of Integrated Marketing Communication Orientation: The Mexican Firms Case |
|
|
580 | (1) |
|
|
|
|
|
Session 8.3 Cognitive Influences |
|
|
581 | (15) |
|
What a Strange Bottle! Effects of Perceived Congruence of a Package Design |
|
|
582 | (4) |
|
|
|
|
|
|
|
The Influence of Servicescape on Counterfeit Purchasing: An Exploratory Study |
|
|
586 | (3) |
|
|
|
Natalie Kate Rebecca Counsel |
|
|
|
|
A Congruence Model of Person-Environment Interaction and Consumption Decisions as we Age |
|
|
589 | (7) |
|
|
|
|
|
596 | (4) |
|
Imitation Motives in Retailers' Adoption of the Internet Channel |
|
|
597 | (1) |
|
|
|
Chinese Consumers' Online Group Buying Behaviour Model |
|
|
598 | (1) |
|
|
|
|
|
|
|
Macao Christopher Rong Wei Chu |
|
|
A Review of Online Consumer Behaviour Research: Main Themes and Insights |
|
|
599 | (1) |
|
|
|
Francisco J. Martinez-Lopez |
|
|
|
|
|
|
Session 8.5 Emerging Market Issues |
|
|
600 | (9) |
|
The Applicability of Market-Centered Strategies and Tactics to Nonprofit Organizations in Emerging Markets: An Exploration |
|
|
601 | (5) |
|
|
|
|
|
The Importance of Measuring Control Mutuality in B2B Relationships in Developing Countries |
|
|
606 | (1) |
|
|
|
|
|
Being Socially Responsible in Russia: Does it Matter to Global or Local Firms? |
|
|
607 | (1) |
|
|
|
|
|
|
|
How do Emerging Countries' Brands Compete? Proposed Model and Empirical Research |
|
|
608 | (1) |
|
|
|
Session 8.6 Strategy for Innovation |
|
|
609 | (8) |
|
Antecedents and Consequences of Innovativeness |
|
|
610 | (1) |
|
|
|
|
|
|
|
Alignment of Market Orientation and Innovation as a Success Factor a Five-Country Study |
|
|
611 | (1) |
|
|
|
|
|
Effects of Market Orientation on Cooperation Between R&D and Marketing |
|
|
612 | (5) |
|
|
|
|
|
|
|
Session 8.7 Marketing Research Tools & Techniques |
|
|
617 | (26) |
|
Using a Judgemental Analysis System to Evaluate the International Mainframe and Computer Market |
|
|
618 | (13) |
|
|
|
|
|
|
|
C' Test Helps or Hinders? -- Clarifying the Communication Fallacy of "Effect to be Mediated" in Marketing Research |
|
|
631 | (2) |
|
|
|
|
|
Triangulation in Industrial Market Research - Development of a Mixed-Methods-Approach for Market Forecasts |
|
|
633 | (10) |
|
|
|
|
|
Session 8.8 Relationship Strategy 1 |
|
|
643 | (6) |
|
Loyalty Programs and How They Can Benefit Retailers Through Customer Knowledge |
|
|
644 | (1) |
|
|
|
Determinants of Loyalty Card Usage Frequency - A Multi-Level Analysis |
|
|
645 | (1) |
|
|
|
|
|
Effect of Relationship Marketing on Customer Retention: Evidence from Mobile Telecommunications Industry of a Large Emerging Economy |
|
|
646 | (3) |
|
|
|
|
|
Session 8.9 Service Failure & Recovery |
|
|
649 | (7) |
|
Undestanding Why Customers Choos to Abuse or Not to Abuse, Return Policies: The Customer's Return is Not Always Legitimate! |
|
|
650 | (4) |
|
|
|
|
|
|
|
Coping with Service Failures: The Role of Emotional Intelligence, Self-Efficacy and Intention to Complain |
|
|
654 | (1) |
|
|
|
|
|
Service Recovery Strategies and Perceived Justice: The Moderating Role of Psychological Contract Violation |
|
|
655 | (1) |
|
|
|
|
|
Session 9.1 Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media |
|
|
656 | (4) |
|
Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media |
|
|
657 | (1) |
|
|
|
Aviary Segmentation: Theory and Method |
|
|
657 | (1) |
|
|
|
|
|
|
|
|
|
Sources of Health Information as a Function of Aviary Lifestyles and Product/Service Category |
|
|
657 | (1) |
|
|
|
|
|
|
|
|
|
Cardinals, Hawks, and Blue Jays: Sports, Media and Aviary Lifestyles for Brand Choice |
|
|
658 | (2) |
|
|
|
|
|
|
|
|
|
Session 9.10 New Technology for Business Education: The Moodle Way |
|
|
660 | (2) |
|
New Technology for Education: Moodle |
|
|
661 | (1) |
|
|
|
|
|
Session 9.11 The Tourist Experience |
|
|
662 | (10) |
|
Factors Effecting Destination Loyalty: A Case of Cox's Bazar, Bangladesh |
|
|
663 | (5) |
|
|
|
|
|
|
|
The Role of Eco-Cultural Attractions in `Perception Engineering': A Case Study Conducted in Goa, India |
|
|
668 | (4) |
|
|
|
|
|
Session 9.3 Account Management, Trust and Sustainability |
|
|
672 | (21) |
|
A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications -- The Role of Trust |
|
|
673 | (9) |
|
|
|
|
|
Using the Big Picture Approach to Integrate Sustainability in Business-to-Business Marketing |
|
|
682 | (1) |
|
|
|
|
|
|
|
An Empirical Examination of Causes and Consequences of Trustworthiness: A B2B Services Perspective |
|
|
683 | (10) |
|
|
|
Session 9.4 Selling with Electronic Media |
|
|
693 | (14) |
|
Promotion via SMS, Effective or Not? A Study of Consumers' Attitude Toward Reception of Promotional Ads By SMS on Mobile Phone |
|
|
694 | (3) |
|
|
|
|
|
|
|
Virtual Sales Agents: The Reasons of Failure |
|
|
697 | (8) |
|
|
|
|
|
|
|
Consumer Expectations of Emerging E-Storefronts: An Empirical Study in Hong Kong |
|
|
705 | (2) |
|
|
|
Session 9.5 Job Involvement, Burnout and Deviance - Day in the Life of a Sales Person |
|
|
707 | (14) |
|
Toward an Understanding of Salesperson Deviance: A Structured Abstract |
|
|
708 | (8) |
|
|
|
|
|
Self-Efficacy and Salesperson Job Involvement as Mediators of the Emotional Intelligence -- Creativity Relationship |
|
|
716 | (1) |
|
|
|
|
|
Salespeople Quality of Life: Introducing COBE (Comprehensive Burnout and Engagement) Model |
|
|
717 | (1) |
|
|
|
A Motley Pattern of Sales-Marketing Integration |
|
|
718 | (3) |
|
|
|
|
|
|
|
Session 9.7 Psychology in Service Marketing & Marketing Orientation |
|
|
721 | (4) |
|
Responding to Customers' "Gray" Requests: The Service Employee Dilemma |
|
|
722 | (1) |
|
|
|
|
|
|
|
|
|
|
|
Effectiveness of Customer Referral Reward Programs: The Mediating Role of Metaperception |
|
|
723 | (1) |
|
|
|
|
|
|
|
|
|
From Switching Intent to Behavior: A Construal Level Theory Perspective in the Context of Contractual Services |
|
|
724 | (1) |
|
|
|
|
|
|
|
|
|
Session 9.8 Relationship Strategy 2 |
|
|
725 | (10) |
|
The Impact of Customers' direct and Indirect Experience on e-Trust |
|
|
726 | (7) |
|
|
|
|
|
|
|
The Effect of Organizational and Cultural Antecedents on a Customer Prioritization Strategy in Times of Market Dynamism |
|
|
733 | (1) |
|
|
|
|
|
How Customer Equity Drivers Affect Behavioral Intentions and Behavior Over Time: An Empirical Assessment |
|
|
734 | (1) |
|
|
|
|
|
|
|
|
|
Session 9.9 Service Failure & Switching Behaviors |
|
|
735 | (5) |
|
Intercultural Service Encounters: Exploring the Role of Cultural Attribution and Intercultural Competence |
|
|
736 | (4) |
|
|
|
|
|
|
|
Session 10.3 Consumer Differences |
|
|
740 | (18) |
|
Analyzing the Antecedents and Consequences of Consumer Ethnocentrism Amongst Russian Food Consumers |
|
|
741 | (9) |
|
|
|
|
|
|
|
Peer Group Influence and Products Purchase Decisions of Young Saudi Adult Males |
|
|
750 | (4) |
|
|
|
|
|
The Effects of Brand Familiarity and Consumer Value -- Brand Symbolism (In)Congruity on Taste Perception |
|
|
754 | (4) |
|
|
|
|
|
Session 10.4 Doctoral Colloquium |
|
|
758 | (27) |
|
Core Corporate Strategic Capabilities: Role of Corporate Capabilities, Integrity, Institutions, and Implications Toward Sustainable Corporate Reputation and Performance |
|
|
759 | (1) |
|
|
|
From the Knowledge Creating Process to the Knowledge Creating Outcome: The Way to go for Multinational Corporations |
|
|
760 | (10) |
|
Pamela Chidiogo Izunwanne |
|
|
The Role of Entrepreneurial and Networking Orientations in Developing Marketing Capabilities of Born Global Firms |
|
|
770 | (10) |
|
|
|
The New Frontier in Boundary-Spanning Roles-Improvisation as a Tool to Manage Role Stress |
|
|
780 | (4) |
|
|
|
How Consumers Process Prevention-Oriented Direct-to-Consumer Advertising Messages: A Conceptual Paper |
|
|
784 | (1) |
|
|
|
Session 10.5 Market Orientation: Antecedence and Consequences |
|
|
785 | (5) |
|
A Five-Country Study on the Curvilinear Performance Consequences of Responsive and Proactive Market Orientation |
|
|
786 | (1) |
|
|
|
|
|
Analyzing the Mediating Effect of Learning Orientation on the Relationship of Market Orientation and Company Performance in Times of Turbulence |
|
|
787 | (1) |
|
|
|
|
|
Interaction Orientation: Do Corporate Culture, Organizational Structure, and Leadership Style have an Impact on it? |
|
|
788 | (1) |
|
|
|
The Impact of Employees' Workplace Interaction on Market-Oriented Behavior |
|
|
789 | (1) |
|
|
|
|
|
|
|
Session 10.6 Influencing Consumer Decision Making through Online Promotions and Reviews |
|
|
790 | (3) |
|
How Online Consumer Reviews Influence Blog Users' Product- and Brand Preferences: Diffrences Between Lurkers and Posters |
|
|
791 | (1) |
|
|
|
|
|
Consumer Responses to Promotional Games in Social Media |
|
|
792 | (1) |
|
|
|
|
|
|
|
Session 10.7 Marketing and Finance |
|
|
793 | (12) |
|
The Relationships of Advertising, and Research and Development with Capital Market Risk: Do Firms with Higher Risk to have Different Relationship with these Risk? |
|
|
794 | (1) |
|
|
|
|
|
Customer Involvement, Retail Mix Elements and Customer Loyalty in two Diverse Retail Environments |
|
|
795 | (10) |
|
|
|
Session 10.8 Franchising, Internet and Loyalty |
|
|
805 | (4) |
|
The Optimal Design of the Internet Common Retailer: A Game-Theoretic Analysis for Priceline |
|
|
806 | (1) |
|
|
|
|
|
|
|
Efficacy of Franchisee Autonomy: An Examination of Boundary Conditions |
|
|
807 | (1) |
|
|
|
|
|
|
|
|
|
Shifting the Standardisation/Adaptation Debate to National Franchising: Empirical Evidence from Germany |
|
|
808 | (1) |
|
|
|
|
|
|
|
Session 10.9 Behavior change in Social Marketing |
|
|
809 | (3) |
|
Bystander Intervention in Domestic Violence: Evaluating Social Marketing Campaigns |
|
|
810 | (1) |
|
|
|
|
|
|
|
Social Marketing: the Lifeblood of Blood Donation? |
|
|
811 | (1) |
|
|
|
|
|
Session 11.1 Consumer Behavior VI |
|
|
812 | (13) |
|
The Role of National Cultural Values Within the Theory of Planned Behaviour |
|
|
813 | (1) |
|
|
|
|
|
An Alternative Model of Schwartz's Basic Human Values in Consumer Research |
|
|
814 | (1) |
|
|
|
|
|
Exploring Consumer Motivation in Online Social Lending for Development |
|
|
815 | (10) |
|
|
|
|
|
Session 11.2 Writing, Teaching and Using Case Studies in Marketing |
|
|
825 | (5) |
|
The Strategy and Tactics of Cases in Marketing Education |
|
|
826 | (4) |
|
|
|
|
|
Session 11.3 Organizational Learning, Pricing and Simulations |
|
|
830 | (4) |
|
The Effects of Organizational Learning on Innovation and Performance in KIBs: An Empirical Examination |
|
|
831 | (3) |
|
Maria Leticia Santos Vijande |
|
|
|
|
Session 11.4 New Media, New Customers? Understanding What Works |
|
|
834 | (15) |
|
The Customer is not Always Right? A Study on the Trustworthiness of EWOM Senders |
|
|
835 | (1) |
|
|
|
|
|
|
|
Website Interactivity and User Involvement: The Moderating Effects of Need for Cognition |
|
|
836 | (9) |
|
|
|
|
|
|
|
A Longitudinal Analysis of Trust in a Fast Growth Technology-Based Company |
|
|
845 | (4) |
|
|
|
|
|
Session 11.5 Teaching and Innovation I |
|
|
849 | (8) |
|
Clickers are Dynamic Assessment Tools in Marketing Education |
|
|
850 | (1) |
|
|
|
|
|
Western Marketing Education in the Arab World: Where are we in the `Adapt' Versus `Standardize' Debate? |
|
|
851 | (5) |
|
|
|
A Process and Model of Business Sustainability: Case Study |
|
|
856 | (1) |
|
|
|
|
|
Session 11.6 Bank Marketing II |
|
|
857 | (10) |
|
The Quality of Customer Relationships in Different Clusters of Italian Banks: Evidence and Implications |
|
|
858 | (5) |
|
|
|
|
|
The Application of Market Orientation in Banking Industry |
|
|
863 | (3) |
|
|
|
|
|
|
|
Advertising, Risk Tolerance and Investor's Behaviors: Theory and Evidence from the Mutual Fund Industry |
|
|
866 | (1) |
|
|
|
|
|
|
|
Session 11.7 Value, Alliance and Dynamics |
|
|
867 | (9) |
|
Orchestration of the Marketing Strategy Under Competitive Dynamics |
|
|
868 | (6) |
|
|
|
Dynamics of Value Creation, Capture, and Erosion: Towards a Theory of firm Sustainability |
|
|
874 | (1) |
|
|
|
|
|
|
|
Plugging Social Responsibility into Shopper Marketing |
|
|
875 | (1) |
|
|
|
|
|
Session 11.8 Retail Strategy |
|
|
876 | (4) |
|
Trust and Satisfaction as Mediators of Premium Prices |
|
|
877 | (1) |
|
|
|
|
|
Consumers Switching to Store Brands: Is Product Innovation Effective to Prevent it? |
|
|
878 | (1) |
|
|
|
|
|
|
|
Adaptive Spending in an Economic Crisis: Segmentation by Adaptation Patterns |
|
|
879 | (1) |
|
|
|
|
|
Session 11.9 Social Marketing and Harmful Behavior |
|
|
880 | (4) |
|
Materialism and Aggressive Driving: An Israeli Study |
|
|
881 | (1) |
|
|
|
|
|
Benchmarking Alcohol Literacy: A Multi-Country Study |
|
|
882 | (1) |
|
|
|
|
|
|
|
|
|
Is the Glass Still half full? Can Social Marketing Threat Appeals Still have a Role in Reducing Binge Drinking Among Female College Students? |
|
|
883 | (1) |
|
|
|
|
|
Session 12.11 Tourism Marketing |
|
|
884 | (12) |
|
The UK as an Educational Tourist Destination: Young Chinese' Experiences of the UK |
|
|
885 | (1) |
|
|
|
|
|
Segmenting Pleasure-Seeking Tourists: A Research Agenda |
|
|
886 | (4) |
|
|
|
|
|
|
|
890 | (6) |
|
|
|
Session 12.3 Becoming Green |
|
|
896 | (3) |
|
Predicting Consumer Intentions to Purchase Energy-Efficient Products |
|
|
897 | (1) |
|
|
|
|
|
It's Not Easy Being Green: Why Consumer Behaviors Don't Match Their Attitudes |
|
|
898 | (1) |
|
|
|
|
|
Session 12.4 BRIC Markets I |
|
|
899 | (13) |
|
The Determinants of the Quality of the Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches |
|
|
900 | (9) |
|
|
|
|
|
|
|
Does Country of Origin (COO) Matter for Consumers in Emerging Country? A Study on Influence of COO at the Time of Product Evaluation of Mobile Phones by Indian Consumers |
|
|
909 | (2) |
|
|
|
|
|
How Customer Involvement Influence Loyalty of Credit Card Holders in India |
|
|
911 | (1) |
|
|
|
Session 12.5 Understanding Social Marketing: Where are we now? |
|
|
912 | (4) |
|
No Place to Hide: Is the Cigarette a Potential Cessation Tool? |
|
|
913 | (1) |
|
|
|
|
|
Is Social Marketing Just Smoke and Mirrors? Adolescent Female Smoking |
|
|
914 | (1) |
|
|
|
|
|
Implementing Sustainability: Are Universities Leading the Way? |
|
|
915 | (1) |
|
|
|
|
|
Session 12.6 Reaching Consumers in the 21st Century through Advertising and Social Media |
|
|
916 | (4) |
|
Time Lags and Synergies of Online Advertising |
|
|
917 | (1) |
|
|
|
|
|
The Effects of Consumer Weight Level on Attitude towards Food and Advertisements |
|
|
918 | (1) |
|
|
|
|
|
|
|
Connecting Social Media and Traditional Media: Best & Worst Practices |
|
|
919 | (1) |
|
|
|
|
|
|
|
Session 12.7 Pricing Behavior and CRM |
|
|
920 | (9) |
|
To Punish or to Forgive: Examining the Effects of Monetary Penalties on Consumers' Perceptions and Behavioral Intentions |
|
|
921 | (4) |
|
|
|
|
|
Price Discrimination, Consumer Trust and the Emergence of the Concept of Rule Familiarity in the Service Industries |
|
|
925 | (3) |
|
|
|
|
|
Where to Search for Price Knowledge? The Influence of Lifestyle on Price Knowledge |
|
|
928 | (1) |
|
|
|
|
|
|
|
Session 12.8 Retailing and Consumer Behavior |
|
|
929 | (3) |
|
The Role of Listening in E-Contact Center: Investigation for CRM Outcomes in Retailing Settings |
|
|
930 | (1) |
|
|
|
|
|
|
|
The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off? |
|
|
931 | (1) |
|
|
|
|
|
|
|
|
| Reviewers |
|
932 | (4) |
| Participant Index |
|
936 | |
Daugiau apie elektronines knygas