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El. knyga: Designing Coffee Shops and Cafés for Community [Taylor & Francis e-book]

  • Formatas: 226 pages, 5 Tables, black and white; 111 Halftones, black and white; 111 Illustrations, black and white
  • Išleidimo metai: 15-Apr-2022
  • Leidėjas: Routledge
  • ISBN-13: 9781003158639
  • Taylor & Francis e-book
  • Kaina: 161,57 €*
  • * this price gives unlimited concurrent access for unlimited time
  • Standartinė kaina: 230,81 €
  • Sutaupote 30%
  • Formatas: 226 pages, 5 Tables, black and white; 111 Halftones, black and white; 111 Illustrations, black and white
  • Išleidimo metai: 15-Apr-2022
  • Leidėjas: Routledge
  • ISBN-13: 9781003158639
Designing Coffee Shops and Cafés for Community brings together research, theory, and practical applications for designing coffee shops and cafes as places to enhance community connections. As people search for meaning and connection in their lives, they often seek out places that root them in their community. Designers are responsible for creating these spaces, and to do so well, they need to understand the physical and social attributes that make such spaces successful.

Addressing societal trends, environment and behavior theories, place attachment, branding, authenticity, location, layout, and ambiance, the book provides guidelines to help designers and operators create more welcoming third placesplaces that are not home, not work, but those where we can relax in the company of others. It includes eight case studies by authors from threecountries that ground the theories in real-life third places. Its practical design guidelines cover location, accessibility, seating, lighting, sound, and more.

Written for students, academics, and designers, this book discusses the value of coffee shops and cafés and guides readers through the ways to create places of belonging that bring people together.
Acknowledgments xiii
Introduction 1(3)
References
3(1)
1 The Role of Place in Our Lives
4(21)
Introduction
4(1)
Places and Connection
4(1)
Challenges to Human Connection
5(1)
Place and Social Capital
6(1)
Defining the Third Place
7(1)
A Brief History of Coffee Houses and Cafes
8(1)
Early Coffee Houses
8(1)
Penny Universities
8(1)
Codes of Order
9(1)
Twentieth-Century North America
10(1)
Coffee Shops and Cafes of Today
10(1)
Connection and the Third Place
11(1)
Characteristics of Third Places
12(1)
On Neutral Ground
12(1)
The Third Place Is a Leveler
13(1)
Conversation Is the Main Activity
14(2)
Accessibility and Accommodations
16(1)
The Regulars
16(2)
A Low Profile
18(1)
The Mood Is Playful
19(1)
A Home Away from Home
20(1)
Challenges to the Third Place
20(1)
Conclusion
21(1)
References
22(3)
2 Human Behavior and the Third Place
25(23)
Introduction
25(1)
Human Encounters and the Built Environment
25(2)
Environmental Field Theory
27(1)
Proxemics
27(2)
Affiliative-Conflict Theory
29(1)
Sociopetal vs Sociofugal
29(1)
Territoriality
29(2)
Privacy
31(1)
Environmental Preference Theories
32(1)
Environmental Load and Stimulation
32(1)
Pleasure/Arousal/Dominance
33(1)
Enriching Qualities
33(1)
Novelty, Incongruity, Complexity, and Surprise
34(1)
Complexity and Mystery
35(3)
Coherence and Legibility
38(1)
Legibility Expanded
39(1)
Prospect and Refuge
40(2)
Characteristics of Hominess
42(1)
Biophilia
43(3)
Conclusion
46(1)
References
46(2)
3 Place Attachment and the Third Place
48(20)
Introduction
48(1)
Place Attachment
48(3)
Place Attachment Model for Coffee Shops
51(1)
Opportunity to Linger
51(1)
Feelings of Ownership
52(2)
Ability to Territorialize
54(1)
Trust and Respect
54(1)
Anonymity
54(1)
Productivity
55(2)
Opportunity to Socialize
57(1)
Support
57(1)
Patrons' Characteristics
58(1)
Coffee Aficionados
58(1)
Regulars
59(1)
Students
59(1)
Professors
60(1)
Businesspeople
60(1)
Retired Patrons
61(1)
Middle-Aged Patrons
61(1)
Families with Children
62(1)
Teens
63(1)
Patrons with Pets
63(1)
People New to Town
64(1)
People Associated with Special Events
65(1)
Campers
65(1)
Challenging People
66(1)
Conclusion
66(1)
References
67(1)
4 Identity and Messaging
68(23)
Introduction
68(1)
Business Identity
68(1)
The Influence of Business Size and Structure on Branding
69(2)
Identifying the Target Market
71(1)
Suitability of Patron to Place
72(2)
Physical Setting and the Sense of Self
74(1)
The Brand
74(1)
Reflecting the Mission and Values
74(1)
Branding the Online Presence
75(1)
Millennials and Branding
75(1)
Unbranding
75(1)
The Experience Economy
76(1)
Workplace as a Stage
77(2)
Physical vs Online Experiences
79(1)
Engagement as Part of the Experience
79(1)
Involve All the Senses
79(1)
Arts and Entertainment
80(2)
Authenticity in Design
82(1)
The Process of Authentication
82(3)
Restaurant Image
85(1)
Claims of Authenticity
86(1)
The Design Concept
86(1)
Conclusion
87(1)
References
88(3)
5 Location and Building Type
91(24)
Introduction
91(1)
Sense of Place
91(1)
Population Trends
92(1)
Migration Trends
93(1)
Millennials
93(1)
City Amenities
94(1)
City Amenities in the Suburbs
94(1)
Location Considerations
94(1)
Demographics of the Surrounding Location
95(1)
Nearby Businesses
96(2)
Transportation to the Third Place
98(1)
Walking and Cycling
98(1)
Driving
98(1)
Mass Transit
99(1)
Neighborhood Characteristics
99(1)
Activity on the Street
100(1)
Active vs Passive Units
100(2)
Look and Feel of the Surrounding Community
102(1)
Design Guidelines
102(1)
Safety and Well-Being
103(1)
Territoriality and Ownership of the Neighborhood
104(1)
Gentrification
105(1)
Attributes That Draw People to the Area
105(1)
Sunshine and Shade
106(1)
Building Types
107(1)
The Cart/Kiosk/Food Truck
107(1)
Stand-Alone Cafes or a Shop Among Shops
108(1)
The Cafe in a Larger Building
109(1)
The Workplace Cafe
110(1)
Other Cafe Locations
111(1)
Conclusion
111(1)
References
112(3)
6 Design Characteristics: Project Scope and Layout
115(23)
Introduction
115(1)
Project Scope
115(1)
Patron Priorities
116(1)
Pyramid of Needs in Public Spaces
116(3)
First Impressions
119(1)
Communicating What the Establishment Offers
120(2)
Permeable Shopfronts
122(1)
Stepping Inside
123(1)
Assessing Cleanliness
124(1)
Layout/Space Planning
125(1)
The Relationship Between the Inside and Outside
125(3)
The Style of Service
128(1)
Tables and Seating
129(2)
Number and Size of Tables
131(1)
Comfort and Length of Stay
132(1)
Space Planning for Prospect and Refuge
133(1)
Accommodating Less Desirable Seating Locations
134(1)
Universal Design
134(2)
Conclusion
136(1)
References
136(2)
7 Creating Ambiance in the Third Place
138(25)
Introduction
138(1)
Impact of Design on the Patron Experience
138(1)
Art and Decor
139(2)
Lighting
141(1)
Natural Light
141(2)
Artificial Light
143(5)
Color
148(1)
Three Properties of Color
148(1)
Color Theory Basics
149(2)
Common Color Associations
151(2)
Color and Messaging
153(1)
Acoustics
153(1)
Sound Absorption and Reverberation
153(1)
Background Music
154(1)
Sound and Conversation
155(1)
Olfactory Cues and Cleanliness
156(1)
Atmospherics and Aroma
156(1)
Cleanliness
157(1)
Tactile Experiences
158(1)
Thermal Considerations
158(1)
Outside Seating and Thermal Comfort
159(1)
Conclusion
160(1)
References
160(3)
8 Case Studies
163(38)
Introduction
163(1)
Case Study #1 Caffe Beano, Calgary, Alberta, Canada
164(5)
Case Study #2 Bohemia Art Cafe, Khobar City, Saudi Arabia
169(4)
Case Study #3 Mothership Coffee Roasters, Las Vegas, Nevada
173(4)
Case Study #4 Java Cats Cafe, Atlanta, Georgia
177(4)
Case Study #5 Caffe del Teatro, Volterra, Italy
181(4)
Case Study #6 Spencer's Coffee Shop, Bowling Green, Kentucky
185(5)
Case Study #7 Milkweed, Minneapolis, Minnesota
190(5)
References
195(1)
Case Study #8 Black Dog Cafe, Tallahassee, Florida
196(5)
Reference 201(2)
Index 203
Lisa K. Waxman, Ph.D., is Professor Emerita in the Department of Interior Architecture & Design at Florida State University (FSU). Over her 35 years at FSU, she served as department chair and received several university teaching awards. She has been active in service to the profession, holding board positions with the Interior Design Educators Council (IDEC) and Council for Interior Design Accreditation (CIDA). Waxman is a fellow of IDEC and received the 2019 Arnold Friedmann Educator of Distinction for her contributions to the profession. Always fascinated by people and places, her research interests include place attachment, sustainability, and design for special populations. She resides in Tallahassee, Florida, with frequent visits to the mountains of western North Carolina. As a recreation enthusiast, she can often be found on her bike or in the pool.