| Preamble: Thinking Digital |
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ix | |
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1 Digital Is Changing Our World, Quickly and Irreversibly |
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1 | (14) |
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1.1 What Is a Digital Transformation? |
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1 | (6) |
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1.2 Established Market Definitions Don't Apply Anymore |
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7 | (4) |
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1.3 The Pace of Change Is Increasing Exponentially |
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11 | (2) |
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1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction |
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13 | (2) |
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2 Digitization Requires Fundamental Renewal: Digital@Scale |
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15 | (11) |
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2.1 Why? Things Are Going Well, So Why Do We Need to Change? |
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16 | (4) |
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2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? |
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20 | (2) |
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2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? |
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22 | (1) |
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2.4 Cargo Cults Don't Work |
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23 | (3) |
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3 Why? The Clock Is Ticking |
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26 | (16) |
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3.1 Creating a Sense of Urgency: How Urgent Is Digitization? |
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27 | (6) |
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3.2 Determining the Kind of Change Required |
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33 | (4) |
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3.3 Identifying Relevant Assets |
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37 | (3) |
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3.4 Determining the Aspiration Level for the Transformation |
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40 | (2) |
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Conclusion: Bring on the New Ecosystems |
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41 | (1) |
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4 What? Doing the Right Things Intelligently |
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42 | (63) |
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4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age |
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45 | (8) |
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Aamer Baig and Gianluca Camplone on the future of motoring |
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4.2 Digital Commerce: One Channel Is No Longer Enough---Today's Mobile Customer Blithely Switches between the Real and Virtual Worlds |
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53 | (7) |
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Kelly Ungerman on the future of retail |
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4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model |
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60 | (6) |
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Somesh Khanna, Vik Sohoni, and Michael Bender on the digital future of the finance industry |
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4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long Term |
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66 | (6) |
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Sri Velamoor and Basel Kayyali on the rocky road to the digitization of health care |
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72 | (10) |
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Hugo Sarrazin, Kabir Ahuja, and Mark Patel on the buildings and smart homes of tomorrow |
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4.6 The Digital Revolution Has Reached Electricity Utilities |
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82 | (5) |
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Adrian Booth, Mark Patel, and Naveen Sastry on the strategy of utilities in response to the digital intruders in their core markets |
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4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems? |
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87 | (6) |
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Brendan Gaffey on the distribution battle between hardware manufacturers, content providers, and telecom companies |
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4.8 Digital Logistics: The Drone Always Rings Twice |
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93 | (6) |
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David Frank on driverless trucks, fully connected containers, and small drones that deliver packages to our homes |
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4.9 E-Government: Public Administration Goes Online |
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99 | (6) |
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Martin Lundqvist on the digitization of public administration, and what citizens can expect |
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Conclusion: Opportunities in the Emerging Ecosystems |
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104 | (1) |
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5 What? Developing Business Architecture |
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105 | (47) |
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5.1 Omnichannel: A Presence across All Channels |
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106 | (6) |
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Lareina Yee and Martin Harrysson describe how companies leverage all sales and communication channels to the maximum |
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5.2 Dynamic Pricing: Up-to-the-Minute Prices |
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112 | (5) |
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Ramji Sundararajan on dynamic pricing, and why two people can pay vastly differing sums for the same product, from the same provider |
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5.3 Digital Marketing: Tailored Messages across All Channels |
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117 | (5) |
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Brian Gregg on why content is king in digital marketing, and how companies can master the discipline |
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5.4 Digital Product Development and Open Innovation: Rethinking Product Development |
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122 | (5) |
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Michael Uhl and Belkis Vasquez-McCall on how digitization is changing development processes in all industries |
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5.5 Product Design: Learning from Software Development |
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127 | (6) |
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Florian Weig on how the philosophy of software development is infecting every industry, and what engineers can learn from big data |
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5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0 |
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133 | (7) |
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Enno de Boer and Sumit Dutta on how digitization is changing every point in the supply chain |
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5.7 Digital Lean: The Digitization of Production |
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140 | (6) |
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Varun Marya and Gianluca Camplone on the five fundamentals of digital production |
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5.8 Digitization in the Office: Bots Take the Reins |
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146 | (6) |
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Alexander Edlich on the automation of administration |
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Conclusion: Digitization Is Changing Every Function in the Company |
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151 | (1) |
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6 What? Strengthening the Foundation |
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152 | (38) |
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6.1 Two-Speed IT: Accelerating the Pace for the Digital Age |
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153 | (4) |
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Naufal Khan on the new challenges for IT, and how companies from the analog age can meet them |
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6.2 Big Data and Advanced Analytics |
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157 | (6) |
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Holger Hurtgen on the path to better, data-driven decisions |
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6.3 Cyber Security: The Art of the Secure Digital Economy |
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163 | (5) |
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James Kaplan on the seven steps toward effective safeguards against hacking |
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6.4 Embedded Software: Machines and Equipment Go Digital |
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168 | (4) |
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Mark Patel on the five guiding principles that can help traditional hardware manufacturers develop a software strategy |
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6.5 The Chief Digital Officer: A Steve Jobs for Every Company |
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172 | (4) |
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Steve Van Kuiken discusses the art of the digital transformation with CDOs |
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6.6 The Digital Organization: All Power to the Multifunctional Teams |
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176 | (5) |
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Julie Goran on autonomous teams, agile sprints, and product owners |
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6.7 Talent Management: Everyone Wants Digital Natives |
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181 | (4) |
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Hugo Sarrazin and Satty Bhens on the upheavals in the labor market and the strategies deployed in the battle for scarce talent |
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6.8 Partner Management: Stronger Together |
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185 | (5) |
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Anand Swaminathan on the art of managing a collaborative network |
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7 How? Decisive, Holistic, and Rapid Implementation |
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190 | (20) |
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194 | (1) |
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7.2 Think Big: Digitizing the Entire Enterprise |
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195 | (4) |
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7.3 Surprise! It's about the Customer |
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199 | (4) |
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7.4 Breaking Up Functional Silos |
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203 | (7) |
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8 How? Ramping Up the Digital Company |
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210 | (16) |
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8.1 Switching to the Digital Operating System |
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211 | (5) |
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8.2 Anchoring the Culture Change |
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216 | (3) |
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219 | (3) |
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8.4 Encouraging Leadership at All Levels |
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222 | (4) |
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9 How? Scaling Forcefully |
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226 | (16) |
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227 | (1) |
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9.2 How to Turn IT into a Weapon |
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228 | (3) |
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9.3 Collaborating Closely with Start-Ups |
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231 | (2) |
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9.4 Speed as a Guiding Principle |
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233 | (1) |
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9.5 Rapid Scaling: Digitizing the Entire Enterprise |
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234 | (8) |
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Conclusion: The Digital World Demands a New Way of Thinking |
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240 | (2) |
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10 Are We in Good Shape for the Transformation? |
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242 | (9) |
| About the Authors |
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251 | (10) |
| Special Thanks |
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261 | (1) |
| Index |
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262 | |
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