Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multi-faceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.
Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises.
Introductory chapter: digital internationalisation of firms - general
overview, research streams and theoretical approaches
1. Digital
internationalisation of Internet-enabled firms: process, modes, and
strategies
2. Digital internationalisation of Internet-based firms: process,
modes, and strategies
3. Digital internationalisation through R&D
collaboration amongst research institutes. The ukasiewicz Research Network
Institute of Aviation: case study
4. Digital internationalisation through
service offshoring: Science Mapping Analysis
5. Consumer behaviour and
cross-border e-commerce perspective
6. Sustainability challenges in digital
internationalization
7. Internet-based knowledge acquisition for digital
internationalization
8. Artificial Intelligence and Big Data analytics in
international marketing: navigating opportunities and challenges
9. Firm and
managerial capabilities as antecedents of digital internationalisation at
small and medium-sized enterprises
10. The legal aspects of consumer
protection in cross-border e-commerce
11. Cross-border e-commerce - tax and
customs aspects
12. Intellectual property considerations in the
internationalisation of e-commerce platforms for Poland-based brands: a case
study of a fashion retailer
Marzanna K. Witek-Hajduk, Prof., is Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, in Poland, and Chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumer perspectives. She has authored and co-authored articles published in peer-reviewed, international journals, and has been editor of multiple scientific monographs.
Magda Górska Grginovi, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland. She brings 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around international entrepreneurship, internationalisation of firms in particular SMEs, and digital transformation of companies combined with their sustainable development.
Bartosz Targaski, PhD, is Assistant Professor in the Department of International Business, at the SGH Warsaw School of Economics, in Poland, and a legal advisor. His research interests focus on competition and consumer protection law, international trade law, and e-commerce law. He has authored and co-authored articles published in peer-reviewed, scientific journals, and co-authored a commentary on the Polish Act on competition and consumer protection.
